Grey Audience in United States

Grey logo

Grey has an estimated audience of 1,678,487 people in United States. 61.1% are female, 38.9% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Urban Outfitters, Home construction, Nationality, Women's empowerment.

The average Grey fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Urban Outfitters, Home construction, with strongest over-indexing on Elsword (26.25× the country average). Demographically, the Grey audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Grey fans

Demographic split for Grey audience in United States
MetricValue
Female61.1%
Male38.9%
Average age36.7
Estimated audience size1,678,487

Audience persona

The typical Grey fan in United States is more female, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Grey in United States
RegionReachAffinity
California205,3611.11×
Texas172,4331.19×
Florida122,0121.07×
New York93,6371×
Georgia67,0171.3×
North Carolina59,6341.18×
Illinois55,9821×
Pennsylvania54,1880.96×
Ohio50,7570.98×
Michigan47,3841.08×
Virginia41,6651.02×
Arizona41,2721.2×
New Jersey38,6880.91×
Tennessee36,6171.09×
Washington33,7091×
Indiana32,0671.05×
Alabama31,2171.33×
Massachusetts30,9820.94×
Maryland29,7071.03×
Missouri27,2011.01×
Louisiana26,8421.24×
South Carolina26,2011.04×
Colorado23,5170.89×
Kentucky21,9891.04×
Wisconsin21,6890.86×
Oklahoma21,5661.16×
Minnesota21,1480.88×
Oregon17,4970.91×
Mississippi17,1301.24×
Nevada16,6901.03×
Connecticut16,5090.98×
Utah14,6390.97×
Arkansas14,3441.04×
Kansas12,2090.92×
Iowa11,9790.87×
West Virginia8,3941.07×
New Mexico8,3130.99×
Nebraska8,0630.96×
Idaho7,9270.94×
Hawaii7,2911.01×
Maine5,7890.96×
New Hampshire5,1970.79×
Washington, District of Columbia4,5810.91×
Delaware4,5160.98×
Rhode Island4,4070.82×
Montana3,9400.85×
Alaska3,6601.02×
South Dakota3,2660.84×
North Dakota2,9120.84×
Vermont2,1720.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grey audience
BrandAffinityCategory
Elsword26.25×Games
Urban Outfitters2.11×Shopping
Home construction1.55×Home & Garden
Nationality2.13×Politics & Society
Women's empowerment1.63×Politics & Society
Spinal muscular atrophy3.19×Health
Hebe1.97×Home & Garden
iZombie4×Movies & TV
Cachorro1.53×Pets & Animals
Janitor1.74×Home & Garden
Buying and Selling Real Estate2.01×Home & Garden
Buying a House1.59×Home & Garden
Software widget3.41×Technology & Electronics
La Opinión1.59×News
Certified diabetes educator2.77×Business & Career
Zach Ertz1.58×Sports
Tech News1.56×Technology & Electronics
Voltron: Legendary Defender2.6×Movies & TV
Iowa Lottery1.67×Games
Further education1.55×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grey audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Design AffinityPREMIUM1.48
CreativityOPEN1.29
Price SensitivityPREMIUM1.27
IndulgenceJOY1.26
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Grey
CountryShare
Thailand12.9%
United States10.2%
Taiwan5.4%

See Grey audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Grey have in United States?

Grey has an estimated audience of 1,678,487 people in United States, concentrated in California and Texas.

What is the gender split and age of Grey fans?

61.1% of Grey fans are female, 38.9% are male, with an average age of 36.7 years.

Which brands do Grey fans like most?

Grey fans show strongest brand affinity for Elsword (26.25×), Urban Outfitters (2.11×), and Home construction (1.55×) over the country average.

Where do Grey fans live in United States?

Grey fans in United States are most concentrated in California (reach 205,361), Texas (reach 172,433), and Florida (reach 122,012). These three regions account for the largest share of the active audience.

What other brands do Grey fans also like?

Beyond Grey itself, the audience over-indexes on Urban Outfitters (2.11×), Home construction (1.55×), Nationality (2.13×), and Women's empowerment (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.