Hammacher Schlemmer Audience in United States

Hammacher Schlemmer logo

Hammacher Schlemmer has an estimated audience of 439,217 people in United States. 51.3% are female, 48.7% are male, average age 46.7. Top regions: California, New York, Florida. Top brand affinities: Israel, Cherish (group), headspace, Goop, Fairy godmother.

The average Hammacher Schlemmer fan in United States is 46.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Israel, Cherish (group), headspace, with strongest over-indexing on Israel (10.46× the country average). Demographically, the Hammacher Schlemmer audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Hammacher Schlemmer fans

Demographic split for Hammacher Schlemmer audience in United States
MetricValue
Female51.3%
Male48.7%
Average age46.7
Estimated audience size439,217

Audience persona

The typical Hammacher Schlemmer fan in United States is balanced, around 46.7 years old, with strong Indulgence tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Hammacher Schlemmer in United States
RegionReachAffinity
California36,4790.76×
New York34,8251.42×
Florida26,2710.88×
Texas23,7320.63×
Illinois17,9551.23×
Pennsylvania17,8671.21×
Ohio16,1901.2×
New Jersey15,7451.41×
Massachusetts13,1171.52×
North Carolina12,8070.97×
Virginia12,2681.15×
Michigan10,7500.94×
Georgia10,2640.76×
Maryland8,1831.08×
Connecticut7,9101.8×
Colorado7,2821.05×
Tennessee7,2110.82×
Washington7,1870.82×
Indiana6,9030.86×
Arizona6,8360.76×
Wisconsin6,7881.03×
South Carolina6,6291×
Missouri6,0290.85×
Minnesota5,6420.9×
Kentucky5,0710.92×
Alabama4,6550.76×
Oregon4,5840.91×
Louisiana4,1360.73×
Oklahoma3,2980.68×
New Hampshire3,1211.8×
Iowa2,9240.81×
Maine2,7481.75×
Nevada2,7300.64×
Arkansas2,5360.7×
Kansas2,5310.73×
Utah2,5150.64×
Mississippi2,4210.67×
New Mexico2,2491.02×
West Virginia1,9640.96×
Idaho1,9020.86×
Rhode Island1,7711.27×
Nebraska1,7460.79×
Montana1,5791.3×
Vermont1,4551.89×
Delaware1,4301.18×
Hawaii1,1320.6×
Washington, District of Columbia1,0420.79×
Alaska9761.04×
South Dakota7490.74×
Wyoming7201.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hammacher Schlemmer audience
BrandAffinityCategory
Israel10.46×Travel & Leisure
Cherish (group)18.52×Music & Radio
headspace14.74×Health
Goop8.17×Internet & Social Media
Fairy godmother10.76×Literature
Governor of Michigan10.03×Politics & Society
Super Idol (Taiwan TV series)37.45×Movies & TV
Vocal harmony6.03×Music & Radio
Wok8.26×Food & Beverages
Google Home8.04×Technology & Electronics
Jeep Wagoneer6.8×Cars & Mobility
Combat sport1.89×Sports
Hibachi8.73×Food & Beverages
Grinch3.86×Movies & TV
Grace Slick8.02×Music & Radio
Cryptic crossword14×Technology & Electronics
Kikar HaShabbat14×News
Jesse Plemons2.91×Movies & TV
Hoonigan6.83×Cars & Mobility
Ira Glass12.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hammacher Schlemmer audience
TraitClusterScore
IndulgenceJOY1.92
Design AffinityPREMIUM1.71
Pet OwnershipJOY1.64
Price SensitivityPREMIUM1.41
DIY MentalityTHRILL1.36
CreativityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Hammacher Schlemmer
CountryShare
United States94.2%
Canada2.1%
United Kingdom1.9%

See Hammacher Schlemmer audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hammacher Schlemmer have in United States?

Hammacher Schlemmer has an estimated audience of 439,217 people in United States, concentrated in California and New York.

What is the gender split and age of Hammacher Schlemmer fans?

51.3% of Hammacher Schlemmer fans are female, 48.7% are male, with an average age of 46.7 years.

Which brands do Hammacher Schlemmer fans like most?

Hammacher Schlemmer fans show strongest brand affinity for Israel (10.46×), Cherish (group) (18.52×), and headspace (14.74×) over the country average.

Where do Hammacher Schlemmer fans live in United States?

Hammacher Schlemmer fans in United States are most concentrated in California (reach 36,479), New York (reach 34,825), and Florida (reach 26,271). These three regions account for the largest share of the active audience.

What other brands do Hammacher Schlemmer fans also like?

Beyond Hammacher Schlemmer itself, the audience over-indexes on Cherish (group) (18.52×), headspace (14.74×), Goop (8.17×), and Fairy godmother (10.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hammacher Schlemmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.