Rascasse Audience Intelligence

Hank Williams, Jr. Audience in United States

A data profile of the people who buy, follow and care about Hank Williams, Jr. in United States — modelled from more than twelve digital signal sources. Hank Williams, Jr. has an estimated audience of 2,405,699 people in United States.

#30among Country music in United States#2105among Person in United States#1314in Music & Radio

The average Hank Williams, Jr. fan in United States is 45.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, North Carolina.

Top brand affinities include Waylon Jennings, Willie Nelson, Dwight Yoakam, with strongest over-indexing on Waylon Jennings (22.81× the country average).

Demographically, the Hank Williams, Jr. audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hank Williams, Jr. fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Waylon Jennings.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hank Williams, Jr. profile in United States.

Audience size
2.4M
in United States
Gender
41.3%♀
58.7% male
Age
45.0
average years
Country rank
#12260
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hank Williams, Jr. fans

41.3% are female, 58.7% are male, average age 45.0.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Hank Williams, Jr. audience in United States
MetricValue
Female41.3%
Male58.7%
Average age45.0
Estimated audience size2,405,699
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Hank Williams, Jr. audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3917%
40-4928%
50+33%
Fig. 04

Worldwide distribution

87.5%

of the worldwide Hank Williams, Jr. audience comes from United States.

Worldwide audience distribution share by country for Hank Williams, Jr.
CountryShare
United States87.5%
Canada4.2%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hank Williams, Jr. audience in United States is strongest.

Fig. 05

Top regions by affinity

Hank Williams, Jr. fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~80K2.49×
02Kentucky~70K2.22×
03West Virginia~20K2.05×
04Mississippi~40K2.01×
05Oklahoma~50K1.93×
06Tennessee~90K1.86×
07Louisiana~50K1.80×
08Arkansas~30K1.75×
09South Dakota~8K1.51×
10North Carolina~100K1.43×
11Montana~9K1.37×
12South Carolina~50K1.35×
13Missouri~50K1.33×
14Iowa~20K1.29×
15Georgia~90K1.26×
16North Dakota~6K1.19×
17Indiana~50K1.12×
18Kansas~20K1.12×
19Maine~9K1.10×
20Wyoming~4K1.06×
21Ohio~70K1.03×
22Minnesota~30K0.98×
23Michigan~60K0.92×
24Virginia~50K0.92×
25Nebraska~10K0.92×
26Wisconsin~30K0.91×
27Texas~200K0.90×
28Idaho~10K0.88×
29Vermont~3K0.82×
30Florida~100K0.81×
31New Mexico~9K0.78×
32Alaska~4K0.78×
33New Hampshire~7K0.73×
34Pennsylvania~60K0.70×
35Oregon~20K0.66×
36Delaware~4K0.62×
37Illinois~50K0.61×
38Colorado~20K0.61×
39Arizona~30K0.59×
40Utah~10K0.59×
41Washington~30K0.55×
42Rhode Island~4K0.52×
43Maryland~20K0.47×
44Nevada~10K0.47×
45Hawaii~5K0.46×
46Connecticut~10K0.43×
47Massachusetts~20K0.38×
48California~90K0.35×
49New York~40K0.33×
50New Jersey~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Hank Williams, Jr., United States
0.30×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hank Williams, Jr. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hank Williams, Jr. audience
#·InterestCategoryAffinity×
01Waylon JenningsMusic & Radio22.81×
02Dwight YoakamMusic & Radio19.16×
03Military pressSports17.36×
04Kris KristoffersonMusic & Radio15.94×
05Hank WilliamsMusic & Radio15.65×
06Willie NelsonMusic & Radio11.61×
07Toby KeithMusic & Radio8.62×
08Alan JacksonMusic & Radio8.56×
09Johnny CashMusic & Radio8.32×
10Chris StapletonMusic & Radio8.22×
11Weather forecastingHome & Garden4.31×
12Discount TireShopping3.54×
13NASCARSports3.05×
14Renewable energyBusiness & Career2.93×
15WhiskyFood & Beverages2.76×
16FedExBusiness & Career2.75×
17Hardware storeHome & Garden2.75×
18Solar energyHome & Garden2.72×
19Britney SpearsMusic & Radio2.54×
20Donald TrumpPolitics & Society1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hank Williams, Jr. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hank Williams, Jr. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.99×
IndividualismJOY1.76×
TraditionCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hank Williams, Jr. audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hank Williams, Jr. have in United States?

Hank Williams, Jr. has an estimated audience of 2,405,699 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Hank Williams, Jr. fans?

41.3% of Hank Williams, Jr. fans are female, 58.7% are male, with an average age of 45.0 years.

03

Which brands do Hank Williams, Jr. fans like most?

Hank Williams, Jr. fans show strongest brand affinity for Waylon Jennings (22.81×), Willie Nelson (11.61×), and Dwight Yoakam (19.16×) over the country average.

04

Where do Hank Williams, Jr. fans live in United States?

Hank Williams, Jr. fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and North Carolina (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hank Williams, Jr. fans also like?

Beyond Hank Williams, Jr. itself, the audience over-indexes on Willie Nelson (11.61×), Dwight Yoakam (19.16×), Kris Kristofferson (15.94×), and Military press (17.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hank Williams, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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