Hank Williams, Jr. Audience in United States
Hank Williams, Jr. has an estimated audience of 2,327,425 people in United States. 44.3% are female, 55.7% are male, average age 45.2. Top brand affinities: Israel, Product design, Urban Outfitters, Pillow, Minnesota.
Top brand affinities include Israel, Product design, Urban Outfitters, with strongest over-indexing on Israel (5.76× the country average). Demographically, the Hank Williams, Jr. audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Hank Williams, Jr. fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 45.2 |
| Estimated audience size | 2,327,425 |
Audience persona
The typical Hank Williams, Jr. fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.76× | Travel & Leisure |
| Product design | 3.32× | Business & Career |
| Urban Outfitters | 2.16× | Shopping |
| Pillow | 2.06× | Home & Garden |
| Minnesota | 1.59× | Travel & Leisure |
| KiwiCo | 6.11× | Kids & Family |
| Elsword | 13.03× | Games |
| Nebraska | 1.91× | Travel & Leisure |
| 3D printing | 1.77× | Technology & Electronics |
| Jeep Wagoneer | 3.97× | Cars & Mobility |
| Unique Gifts | 1.54× | Shopping |
| Governor of Michigan | 4.66× | Politics & Society |
| Sinaloa | 2.21× | Travel & Leisure |
| Wok | 3.78× | Food & Beverages |
| Pro-Ject | 2.28× | Music & Radio |
| Goop | 2.95× | Internet & Social Media |
| Birthday Gifts | 1.64× | Kids & Family |
| Home staging | 2.53× | Home & Garden |
| MK | 1.97× | Music & Radio |
| Hibachi | 3.62× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.1 |
| Tradition | CONSERVATISM | 1.43 |
| Urban Lifestyle | OPEN | 1.28 |
| Extroversion | THRILL | 1.22 |
| Individualism | JOY | 1.2 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.2% |
| Canada | 4.3% |
| United Kingdom | 1.5% |
See Hank Williams, Jr. audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hank Williams, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.