Hank Williams, Jr. Audience in United States
Hank Williams, Jr. has an estimated audience of 2,327,425 people in United States. 44.3% are female, 55.7% are male, average age 45.2. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Capital One.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (15.82× the country average). Demographically, the Hank Williams, Jr. audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Hank Williams, Jr. fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 45.2 |
| Estimated audience size | 2,327,425 |
Audience persona
The typical Hank Williams, Jr. fan in United States is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 15.82× | Health |
| Diabetes mellitus awareness | 10.46× | Health |
| Microblogging | 10.62× | Technology & Electronics |
| Singer-songwriter | 4.75× | Music & Radio |
| Capital One | 4.34× | Business & Career |
| Willie Nelson | 10.08× | Music & Radio |
| MSN | 3.77× | News |
| Income tax | 11.06× | Business & Career |
| Shania Twain | 14.01× | Music & Radio |
| Clint Eastwood | 7.81× | Movies & TV |
| Waylon Jennings | 18.22× | Music & Radio |
| CarGurus | 4.86× | Cars & Mobility |
| Google Maps | 3.21× | Internet & Social Media |
| AccuWeather | 4.93× | Home & Garden |
| Kris Kristofferson | 14.28× | Music & Radio |
| Kenny Rogers | 14.6× | Music & Radio |
| Chuck Norris | 4.3× | Movies & TV |
| Fox News Channel | 1.99× | Movies & TV |
| LeAnn Rimes | 11.21× | Music & Radio |
| Sam Elliott | 6.44× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.1 |
| Tradition | CONSERVATISM | 1.43 |
| Urban Lifestyle | OPEN | 1.28 |
| Extroversion | THRILL | 1.22 |
| Individualism | JOY | 1.2 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.2% |
| Canada | 4.3% |
| United Kingdom | 1.5% |
See Hank Williams, Jr. audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hank Williams, Jr.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.