Hansi Flick Audience in United States

Hansi Flick logo

Hansi Flick has an estimated audience of 424,626 people in United States. 29.5% are female, 70.5% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Germany national football team, FC Bayern Munich, Borussia Dortmund, A.C. Milan, Manchester City F.C..

The average Hansi Flick fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Germany national football team, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on Germany national football team (142.47× the country average). Demographically, the Hansi Flick audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Hansi Flick fans

Demographic split for Hansi Flick audience in United States
MetricValue
Female29.5%
Male70.5%
Average age30.4
Estimated audience size424,626

Audience persona

The typical Hansi Flick fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Germany national football team.

Top regions in United States

Top regions ranked by reach for Hansi Flick in United States
RegionReachAffinity
California89,6971.92×
Texas62,8011.72×
Florida58,1442.02×
New York46,9001.98×
New Jersey23,6442.19×
Illinois20,6011.46×
Virginia19,5631.89×
Georgia17,9861.37×
Maryland16,4002.25×
North Carolina15,0351.18×
Massachusetts12,5851.5×
Pennsylvania11,7660.82×
Washington9,3601.1×
Ohio9,0020.69×
Arizona8,4400.97×
Michigan8,0830.73×
Tennessee7,5570.89×
Indiana6,9670.9×
Connecticut6,2721.47×
Colorado6,1750.92×
Nevada5,3811.31×
Minnesota5,2310.86×
Oregon4,9291.01×
South Carolina4,8240.76×
Missouri4,7340.69×
Kentucky4,5550.86×
Louisiana4,1920.77×
Wisconsin3,9540.62×
Utah3,7871×
Alabama3,7830.64×
Oklahoma3,5090.74×
Washington, District of Columbia2,7582.16×
Kansas2,6920.8×
Iowa2,6890.77×
Arkansas2,6750.76×
Nebraska2,1661.02×
Rhode Island1,6381.21×
Mississippi1,5550.44×
New Mexico1,3510.63×
Idaho1,2640.59×
Delaware1,1140.95×
New Hampshire9380.56×
Hawaii9260.51×
Maine8600.57×
West Virginia5840.3×
South Dakota5380.55×
North Dakota4230.48×
Vermont3710.5×
Alaska3230.36×
Montana3140.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hansi Flick audience
BrandAffinityCategory
Germany national football team142.47×Sports
FC Bayern Munich36.99×Sports
Borussia Dortmund62.73×Sports
A.C. Milan21.65×Sports
Manchester City F.C.15.44×Sports
UEFA Super Cup92.49×Sports
Robert Lewandowski48.75×Sports
FIFA World Cup5.99×Sports
Manuel Neuer84.21×Sports
Italy national football team62.79×Sports
Arsenal F.C.16.8×Sports
Kia Sportage26.64×Cars & Mobility
Bundesliga16.51×Sports
Hertha BSC65.04×Sports
Elle Fanning13.75×Movies & TV
Paris Saint-Germain13.79×Sports
SC Freiburg70.91×Sports
VfB Stuttgart59.97×Sports
Juventus F.C.13.58×Sports
Inter Milan14.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hansi Flick audience
TraitClusterScore
PatriotismCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.71
Early Adopter MentalityPOWER1.49
Risk AppetiteTHRILL1.47
SustainabilityBALANCE1.24
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Hansi Flick
CountryShare
Spain26.4%
Germany18.4%
Poland10.0%

See Hansi Flick audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Hansi Flick have in United States?

Hansi Flick has an estimated audience of 424,626 people in United States, concentrated in California and Texas.

What is the gender split and age of Hansi Flick fans?

29.5% of Hansi Flick fans are female, 70.5% are male, with an average age of 30.4 years.

Which brands do Hansi Flick fans like most?

Hansi Flick fans show strongest brand affinity for Germany national football team (142.47×), FC Bayern Munich (36.99×), and Borussia Dortmund (62.73×) over the country average.

Where do Hansi Flick fans live in United States?

Hansi Flick fans in United States are most concentrated in California (reach 89,697), Texas (reach 62,801), and Florida (reach 58,144). These three regions account for the largest share of the active audience.

What other brands do Hansi Flick fans also like?

Beyond Hansi Flick itself, the audience over-indexes on FC Bayern Munich (36.99×), Borussia Dortmund (62.73×), A.C. Milan (21.65×), and Manchester City F.C. (15.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hansi Flick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.