Rascasse Audience Intelligence

Hansi Flick Audience in United States

A data profile of the people who buy, follow and care about Hansi Flick in United States — modelled from more than twelve digital signal sources. Hansi Flick has an estimated audience of 372,659 people in United States.

#440among Soccer in United States#10713among Person in United States#4295in Sports

The average Hansi Flick fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Germany national football team, Manuel Neuer, Borussia Dortmund, with strongest over-indexing on Germany national football team (153.49× the country average).

Demographically, the Hansi Flick audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hansi Flick fan in United States is more male, around 31.0 years old, with strong Patriotism tendencies and a notable affinity for Germany national football team.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hansi Flick profile in United States.

Audience size
373K
in United States
Gender
40.2%♀
59.8% male
Age
31.0
average years
Country rank
#43176
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hansi Flick fans

40.2% are female, 59.8% are male, average age 31.0.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Hansi Flick audience in United States
MetricValue
Female40.2%
Male59.8%
Average age31.0
Estimated audience size372,659
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Hansi Flick audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Hansi Flick audience comes from United States.

Worldwide audience distribution share by country for Hansi Flick
CountryShare
Spain24.3%
Germany19.5%
Poland11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hansi Flick audience in United States is strongest.

Fig. 05

Top regions by affinity

Hansi Flick fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~20K2.27×
02New Jersey~20K2.13×
03Washington, District of Columbia~3K2.08×
04Florida~60K1.98×
05New York~50K1.89×
06Virginia~20K1.85×
07California~80K1.80×
08Texas~60K1.61×
09Connecticut~6K1.48×
10Massachusetts~10K1.47×
11Illinois~20K1.38×
12Georgia~20K1.34×
13Nevada~5K1.29×
14Rhode Island~2K1.22×
15North Carolina~20K1.17×
16Washington~9K1.07×
17Nebraska~2K1.06×
18Oregon~5K1.00×
19Delaware~1K0.99×
20Utah~4K0.98×
21Arizona~8K0.97×
22Colorado~6K0.92×
23Minnesota~6K0.92×
24Tennessee~8K0.91×
25Indiana~7K0.90×
26Kentucky~5K0.90×
27Kansas~3K0.83×
28Pennsylvania~10K0.82×
29Arkansas~3K0.82×
30Louisiana~4K0.80×
31Iowa~3K0.80×
32South Carolina~5K0.77×
33Oklahoma~4K0.77×
34South Dakota<1K0.75×
35Vermont<1K0.74×
36New Mexico~2K0.73×
37North Dakota<1K0.73×
38Michigan~8K0.72×
39Alaska<1K0.72×
40Missouri~5K0.71×
41Idaho~1K0.70×
42Maine~1K0.70×
43Ohio~9K0.69×
44Alabama~4K0.69×
45New Hampshire~1K0.68×
46Wisconsin~4K0.66×
47Montana<1K0.65×
48Hawaii~1K0.64×
49Mississippi~2K0.59×
50West Virginia~1K0.59×
Fig. 06

Affinity by region

Affinity by region — Hansi Flick, United States
0.59×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hansi Flick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hansi Flick audience
#·InterestCategoryAffinity×
01Leon GoretzkaSports181.45×
02Germany national football teamSports153.49×
03Manuel NeuerSports133.13×
04SC FreiburgSports116.52×
05FC AugsburgSports108.86×
06UEFA Super CupSports96.49×
071. FSV Mainz 05Sports72.93×
08Brentford F.C.Sports69.91×
09Toni KroosSports63.92×
10Watford F.C.Sports62.68×
11VfB StuttgartSports61.84×
12Borussia DortmundSports55.43×
13Robert LewandowskiSports49.72×
14FC Schalke 04Sports38.04×
15UEFA European ChampionshipSports34.69×
16United States national football teamSports28.24×
17FIFA Club World CupSports26.77×
18FC Bayern MunichSports23.03×
19Paris Saint-GermainSports15.65×
20A.C. MilanSports15.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hansi Flick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hansi Flick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Risk AppetiteTHRILL1.60×
Pet OwnershipJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hansi Flick audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
CreativityOPEN0.64×
IndividualismJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hansi Flick have in United States?

Hansi Flick has an estimated audience of 372,659 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hansi Flick fans?

40.2% of Hansi Flick fans are female, 59.8% are male, with an average age of 31.0 years.

03

Which brands do Hansi Flick fans like most?

Hansi Flick fans show strongest brand affinity for Germany national football team (153.49×), Manuel Neuer (133.13×), and Borussia Dortmund (55.43×) over the country average.

04

Where do Hansi Flick fans live in United States?

Hansi Flick fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hansi Flick fans also like?

Beyond Hansi Flick itself, the audience over-indexes on Manuel Neuer (133.13×), Borussia Dortmund (55.43×), SC Freiburg (116.52×), and Leon Goretzka (181.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hansi Flick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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