Rascasse Audience Intelligence

Hansi Flick Audience in Germany

A data profile of the people who buy, follow and care about Hansi Flick in Germany — modelled from more than twelve digital signal sources. Hansi Flick has an estimated audience of 1,092,737 people in Germany.

#156among Soccer in Germany#817among Person in Germany#492in Sports

The average Hansi Flick fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Joachim Löw, FC Bayern Munich, Transfermarkt, with strongest over-indexing on Joachim Löw (44× the country average).

Demographically, the Hansi Flick audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hansi Flick fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Joachim Löw.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hansi Flick profile in Germany.

Audience size
1.1M
in Germany
Gender
34.4%♀
65.6% male
Age
36.2
average years
Country rank
#6023
Person in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hansi Flick fans

34.4% are female, 65.6% are male, average age 36.2.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Hansi Flick audience in Germany
MetricValue
Female34.4%
Male65.6%
Average age36.2
Estimated audience size1,092,737
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Hansi Flick audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Hansi Flick audience comes from Germany.

Worldwide audience distribution share by country for Hansi Flick
CountryShare
Spain24.3%
Germany19.5%
Poland11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hansi Flick audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hansi Flick fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.29×
02Baden-Württemberg~200K1.28×
03Hessen~90K1.12×
04Nordrhein-Westfalen~200K1.09×
05Niedersachsen~100K1.09×
06Rheinland-Pfalz~60K1.08×
07Saarland~10K1.02×
08Hamburg~20K1.01×
09Berlin~50K0.98×
10Sachsen~50K0.93×
11Schleswig-Holstein~30K0.90×
12Sachsen-Anhalt~20K0.88×
13Thüringen~20K0.88×
14Bremen~8K0.87×
15Brandenburg~30K0.81×
16Mecklenburg-Vorpommern~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Hansi Flick, Germany
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hansi Flick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hansi Flick audience
#·InterestCategoryAffinity×
01Joachim LöwSports44.00×
02Rudi VöllerSports6.60×
03Leon GoretzkaSports6.56×
04TransfermarktSports5.79×
05VfL BochumSports4.38×
063. LigaSports3.89×
07Thomas MüllerSports3.83×
08Hertha BSCSports3.82×
09KickerSports3.73×
10VfB StuttgartSports3.68×
11Manuel NeuerSports3.61×
12Borussia MönchengladbachSports3.41×
13FC Bayern MunichSports3.37×
14SV Werder BremenSports2.92×
15Borussia DortmundSports2.87×
162. BundesligaSports2.74×
17SportschauSports2.58×
18NatureHome & Garden2.10×
19TagesschauMovies & TV2.02×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hansi Flick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hansi Flick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.28×
SpiritualityBALANCE1.19×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hansi Flick audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
CreativityOPEN0.71×
Pet OwnershipJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hansi Flick have in Germany?

Hansi Flick has an estimated audience of 1,092,737 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hansi Flick fans?

34.4% of Hansi Flick fans are female, 65.6% are male, with an average age of 36.2 years.

03

Which brands do Hansi Flick fans like most?

Hansi Flick fans show strongest brand affinity for Joachim Löw (44×), FC Bayern Munich (3.37×), and Transfermarkt (5.79×) over the country average.

04

Where do Hansi Flick fans live in Germany?

Hansi Flick fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hansi Flick fans also like?

Beyond Hansi Flick itself, the audience over-indexes on FC Bayern Munich (3.37×), Transfermarkt (5.79×), Borussia Dortmund (2.87×), and VfB Stuttgart (3.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hansi Flick audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hansi Flick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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