Hansi Flick Audience in Germany
Hansi Flick has an estimated audience of 1,000,851 people in Germany. 37.3% are female, 62.7% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Transfermarkt, 2. Bundesliga, SV Werder Bremen.
The average Hansi Flick fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Transfermarkt, with strongest over-indexing on Borussia Dortmund (2.85× the country average). Demographically, the Hansi Flick audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Hansi Flick fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 35.3 |
| Estimated audience size | 1,000,851 |
Audience persona
The typical Hansi Flick fan in Germany is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,595 | 1.11× |
| Bayern | 213,080 | 1.32× |
| Baden-Württemberg | 177,509 | 1.3× |
| Niedersachsen | 106,111 | 1.09× |
| Hessen | 87,645 | 1.15× |
| Rheinland-Pfalz | 54,017 | 1.08× |
| Berlin | 46,071 | 1.03× |
| Sachsen | 44,885 | 0.91× |
| Schleswig-Holstein | 32,216 | 0.9× |
| Brandenburg | 24,549 | 0.79× |
| Hamburg | 23,409 | 1.04× |
| Sachsen-Anhalt | 21,801 | 0.84× |
| Thüringen | 21,638 | 0.85× |
| Mecklenburg-Vorpommern | 14,853 | 0.78× |
| Saarland | 11,683 | 0.95× |
| Bremen | 7,469 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.85× | Sports |
| FC Bayern Munich | 3.51× | Sports |
| Transfermarkt | 3.99× | Sports |
| 2. Bundesliga | 3.55× | Sports |
| SV Werder Bremen | 3.09× | Sports |
| F.C. Hansa Rostock | 5.3× | Sports |
| VfB Stuttgart | 3.27× | Sports |
| Kicker | 4.44× | Sports |
| FIFA World Cup | 2.28× | Sports |
| Sportschau | 2.83× | Sports |
| Bundesliga | 2.02× | Sports |
| UEFA Champions League | 2.24× | Sports |
| 3. Liga | 4.17× | Sports |
| Germany national football team | 3.76× | Sports |
| Eintracht Frankfurt | 2.45× | Sports |
| 1. FC Heidenheim | 6.14× | Sports |
| Dynamo Dresden | 2.93× | Sports |
| FC Schalke 04 | 3.03× | Sports |
| 1. FC Kaiserslautern | 4.06× | Sports |
| RTL Television | 2.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.09 |
| LGBTQ+ Identity | OPEN | 1.02 |
| Social Media Usage | JOY | 1 |
| Early Adopter Mentality | POWER | 0.98 |
| Career Orientation | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 26.4% |
| Germany | 18.4% |
| Poland | 10.0% |
See Hansi Flick audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Hansi Flick have in Germany?
Hansi Flick has an estimated audience of 1,000,851 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hansi Flick fans?
37.3% of Hansi Flick fans are female, 62.7% are male, with an average age of 35.3 years.
Which brands do Hansi Flick fans like most?
Hansi Flick fans show strongest brand affinity for Borussia Dortmund (2.85×), FC Bayern Munich (3.51×), and Transfermarkt (3.99×) over the country average.
Where do Hansi Flick fans live in Germany?
Hansi Flick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,595), Bayern (reach 213,080), and Baden-Württemberg (reach 177,509). These three regions account for the largest share of the active audience.
What other brands do Hansi Flick fans also like?
Beyond Hansi Flick itself, the audience over-indexes on FC Bayern Munich (3.51×), Transfermarkt (3.99×), 2. Bundesliga (3.55×), and SV Werder Bremen (3.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hansi Flick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.