Harajuku Audience in United States

Harajuku logo

Harajuku has an estimated audience of 1,468,407 people in United States. 68.5% are female, 31.5% are male, average age 26.1. Top regions: California, Texas, Florida. Top brand affinities: Nuts (film), UK garage, Japanese domestic market, Dog breed, Combat sport.

The average Harajuku fan in United States is 26.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nuts (film), UK garage, Japanese domestic market, with strongest over-indexing on Nuts (film) (9.93× the country average). Demographically, the Harajuku audience skews more female with an average age of 26.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Harajuku fans

Demographic split for Harajuku audience in United States
MetricValue
Female68.5%
Male31.5%
Average age26.1
Estimated audience size1,468,407

Audience persona

The typical Harajuku fan in United States is more female, around 26.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Harajuku in United States
RegionReachAffinity
California278,3631.72×
Texas154,3971.22×
Florida117,8821.19×
New York101,8411.24×
Georgia52,7201.17×
Illinois51,3561.05×
Pennsylvania45,8570.93×
North Carolina45,8091.04×
Washington41,5491.41×
Ohio41,1330.91×
New Jersey40,0721.07×
Virginia39,6211.11×
Michigan36,2110.94×
Arizona32,7031.09×
Massachusetts29,0371×
Maryland28,2311.12×
Tennessee26,7400.91×
Indiana24,6100.92×
Colorado23,8071.03×
Missouri20,8190.88×
Oregon20,4201.21×
Minnesota20,0990.96×
South Carolina19,8030.9×
Wisconsin18,5600.84×
Kentucky18,1760.99×
Nevada18,0561.27×
Louisiana17,7470.94×
Hawaii17,3292.75×
Alabama16,0850.78×
Oklahoma15,7330.96×
Utah15,5361.18×
Connecticut14,5550.99×
Arkansas10,9710.91×
Mississippi10,2940.85×
Kansas10,1060.87×
Iowa9,0770.75×
New Mexico6,8790.93×
Idaho6,3470.86×
West Virginia6,1270.9×
Nebraska5,4190.74×
New Hampshire4,7310.82×
Washington, District of Columbia4,1430.94×
Maine4,1060.78×
Rhode Island4,0130.86×
Delaware3,5080.87×
Alaska2,6670.85×
Montana2,6390.65×
North Dakota2,2340.74×
South Dakota2,1810.64×
Vermont1,7990.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harajuku audience
BrandAffinityCategory
Nuts (film)9.93×Movies & TV
UK garage9.21×Music & Radio
Japanese domestic market7.35×Politics & Society
Dog breed1.76×Pets & Animals
Combat sport2.18×Sports
Cam Ward4.9×Sports
Iowa Lottery13.32×Games
Product design2.43×Business & Career
Natural rubber2.46×Cars & Mobility
Grinch4.27×Movies & TV
Winemaking4.77×Food & Beverages
Vocal harmony4.34×Music & Radio
Bank account2.33×Business & Career
GILT11.08×Shopping
Home equity1.76×Home & Garden
Electrolyte4.2×Health
JDSU2.6×Business & Career
Tierra Cali5.73×Travel & Leisure
Emilio Estefan11.07×Music & Radio
Bridget Jones: The Edge of Reason15.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harajuku audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.11
Early Adopter MentalityPOWER1.67
Urban LifestyleOPEN1.59
ExtroversionTHRILL1.46
MindfulnessBALANCE1.45
Pet OwnershipJOY1.36

Worldwide distribution

Worldwide audience distribution share by country for Harajuku
CountryShare
Japan41.2%
China22.5%
United States10.6%

See Harajuku audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Harajuku have in United States?

Harajuku has an estimated audience of 1,468,407 people in United States, concentrated in California and Texas.

What is the gender split and age of Harajuku fans?

68.5% of Harajuku fans are female, 31.5% are male, with an average age of 26.1 years.

Which brands do Harajuku fans like most?

Harajuku fans show strongest brand affinity for Nuts (film) (9.93×), UK garage (9.21×), and Japanese domestic market (7.35×) over the country average.

Where do Harajuku fans live in United States?

Harajuku fans in United States are most concentrated in California (reach 278,363), Texas (reach 154,397), and Florida (reach 117,882). These three regions account for the largest share of the active audience.

What other brands do Harajuku fans also like?

Beyond Harajuku itself, the audience over-indexes on UK garage (9.21×), Japanese domestic market (7.35×), Dog breed (1.76×), and Combat sport (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harajuku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.