Hardcourt Audience in United States
Hardcourt has an estimated audience of 483,148 people in United States. 59.5% are female, 40.5% are male, average age 33.4. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Home construction, Dental hygienist, Acoustic music, Sears.
The average Hardcourt fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Home construction, Dental hygienist, with strongest over-indexing on Natural rubber (3.23× the country average). Demographically, the Hardcourt audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Hardcourt fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 33.4 |
| Estimated audience size | 483,148 |
Audience persona
The typical Hardcourt fan in United States is more female, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 28,896 | 0.54× |
| New York | 20,226 | 0.75× |
| Texas | 17,578 | 0.42× |
| Florida | 17,352 | 0.53× |
| Pennsylvania | 6,889 | 0.42× |
| New Jersey | 5,710 | 0.46× |
| Illinois | 5,619 | 0.35× |
| Mississippi | 5,360 | 1.35× |
| Massachusetts | 5,249 | 0.55× |
| Virginia | 5,177 | 0.44× |
| Washington | 5,124 | 0.53× |
| Ohio | 5,048 | 0.34× |
| Georgia | 5,027 | 0.34× |
| Louisiana | 4,766 | 0.76× |
| Arkansas | 4,762 | 1.2× |
| North Carolina | 4,752 | 0.33× |
| Michigan | 4,711 | 0.37× |
| Oklahoma | 4,657 | 0.87× |
| Kentucky | 4,583 | 0.76× |
| Alabama | 4,436 | 0.66× |
| Indiana | 4,429 | 0.5× |
| West Virginia | 4,425 | 1.97× |
| Tennessee | 4,226 | 0.44× |
| South Carolina | 4,196 | 0.58× |
| Kansas | 4,087 | 1.07× |
| Idaho | 4,086 | 1.69× |
| Missouri | 3,959 | 0.51× |
| Arizona | 3,911 | 0.4× |
| Minnesota | 3,908 | 0.56× |
| Hawaii | 3,903 | 1.88× |
| Iowa | 3,880 | 0.97× |
| Montana | 3,849 | 2.87× |
| Oregon | 3,786 | 0.68× |
| Wisconsin | 3,749 | 0.52× |
| Maryland | 3,720 | 0.45× |
| New Hampshire | 3,646 | 1.92× |
| Nebraska | 3,570 | 1.47× |
| Connecticut | 3,565 | 0.74× |
| New Mexico | 3,551 | 1.47× |
| Nevada | 3,540 | 0.76× |
| Rhode Island | 3,520 | 2.29× |
| Maine | 3,518 | 2.03× |
| Colorado | 3,496 | 0.46× |
| Utah | 3,474 | 0.8× |
| Vermont | 3,463 | 4.08× |
| Delaware | 3,153 | 2.37× |
| Washington, District of Columbia | 2,276 | 1.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 3.23× | Cars & Mobility |
| Home construction | 1.8× | Home & Garden |
| Dental hygienist | 3.8× | Health |
| Acoustic music | 2.24× | Music & Radio |
| Sears | 1.95× | Shopping |
| Business English | 2.45× | Business & Career |
| Warning sign | 3.92× | Cars & Mobility |
| Google Analytics | 1.54× | Internet & Social Media |
| Consequence (rapper) | 1.97× | Music & Radio |
| Graham Greene | 1.87× | Literature |
| Graham Greene (actor) | 1.87× | |
| Cachorro | 1.55× | Pets & Animals |
| Thom Browne | 2.51× | Fashion & Accessoires |
| Arutz Sheva | 1.76× | News |
| Overtone | 2.51× | Beauty & Wellness |
| Julio Cesar Chavez Jr. | 1.8× | Sports |
| Chili con carne | 1.91× | Food & Beverages |
| Highland games | 2.07× | Sports |
| Brittney Griner | 1.84× | Sports |
| Peschici | 22.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.14 |
| Design Affinity | PREMIUM | 1.96 |
| Sports Activity | POWER | 1.84 |
| Quality Awareness | PREMIUM | 1.66 |
| Risk Appetite | THRILL | 1.6 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Italy | 13.4% |
| Japan | 9.6% |
See Hardcourt audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Hardcourt have in United States?
Hardcourt has an estimated audience of 483,148 people in United States, concentrated in California and New York.
What is the gender split and age of Hardcourt fans?
59.5% of Hardcourt fans are female, 40.5% are male, with an average age of 33.4 years.
Which brands do Hardcourt fans like most?
Hardcourt fans show strongest brand affinity for Natural rubber (3.23×), Home construction (1.8×), and Dental hygienist (3.8×) over the country average.
Where do Hardcourt fans live in United States?
Hardcourt fans in United States are most concentrated in California (reach 28,896), New York (reach 20,226), and Texas (reach 17,578). These three regions account for the largest share of the active audience.
What other brands do Hardcourt fans also like?
Beyond Hardcourt itself, the audience over-indexes on Home construction (1.8×), Dental hygienist (3.8×), Acoustic music (2.24×), and Sears (1.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hardcourt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.