A data profile of the people who buy, follow and care about Harry Morgan in United States — modelled from more than twelve digital signal sources. Harry Morgan has an estimated audience of 984,335 people in United States.
The average Harry Morgan fan in United States is 54.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Reddit, George Clooney, Tom Cruise, with strongest over-indexing on Reddit (7× the country average).
Demographically, the Harry Morgan audience skews more male with an average age of 54.2, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Harry Morgan fan in United States is more male, around 54.2 years old, with strong Tradition tendencies and a notable affinity for Reddit.
The key figures that characterise the Harry Morgan profile in United States.
12.7% are female, 87.3% are male, average age 54.2.
| Metric | Value |
|---|---|
| Female | 12.7% |
| Male | 87.3% |
| Average age | 54.2 |
| Estimated audience size | 984,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 9% | |
| 30-39 | 0% | |
| 40-49 | 20% | |
| 50+ | 70% |
Where the Harry Morgan audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~8K | 1.42× | |
| 02 | Iowa | ~10K | 1.38× | |
| 03 | Wisconsin | ~20K | 1.36× | |
| 04 | Missouri | ~30K | 1.34× | |
| 05 | Idaho | ~8K | 1.34× | |
| 06 | Wyoming | ~2K | 1.29× | |
| 07 | Nebraska | ~7K | 1.26× | |
| 08 | South Dakota | ~3K | 1.25× | |
| 09 | Oklahoma | ~20K | 1.24× | |
| 10 | Kentucky | ~20K | 1.23× | |
| 11 | Ohio | ~40K | 1.21× | |
| 12 | Michigan | ~40K | 1.21× | |
| 13 | Maine | ~5K | 1.21× | |
| 14 | Kansas | ~10K | 1.20× | |
| 15 | Pennsylvania | ~50K | 1.18× | |
| 16 | Montana | ~4K | 1.16× | |
| 17 | Indiana | ~20K | 1.15× | |
| 18 | Tennessee | ~30K | 1.14× | |
| 19 | Arkansas | ~10K | 1.13× | |
| 20 | North Dakota | ~3K | 1.10× | |
| 21 | Minnesota | ~20K | 1.09× | |
| 22 | Alabama | ~20K | 1.09× | |
| 23 | New Hampshire | ~5K | 1.04× | |
| 24 | Vermont | ~2K | 1.02× | |
| 25 | Utah | ~10K | 1.01× | |
| 26 | Mississippi | ~10K | 1.01× | |
| 27 | Delaware | ~3K | 0.98× | |
| 28 | Arizona | ~20K | 0.97× | |
| 29 | South Carolina | ~20K | 0.96× | |
| 30 | Oregon | ~10K | 0.93× | |
| 31 | New Mexico | ~5K | 0.93× | |
| 32 | Louisiana | ~10K | 0.92× | |
| 33 | Alaska | ~2K | 0.92× | |
| 34 | Illinois | ~30K | 0.89× | |
| 35 | North Carolina | ~30K | 0.89× | |
| 36 | Washington | ~20K | 0.85× | |
| 37 | Rhode Island | ~3K | 0.85× | |
| 38 | Virginia | ~20K | 0.83× | |
| 39 | Connecticut | ~10K | 0.83× | |
| 40 | Colorado | ~10K | 0.79× | |
| 41 | Nevada | ~9K | 0.78× | |
| 42 | New Jersey | ~20K | 0.77× | |
| 43 | Maryland | ~20K | 0.77× | |
| 44 | Florida | ~60K | 0.74× | |
| 45 | Georgia | ~30K | 0.71× | |
| 46 | New York | ~50K | 0.70× | |
| 47 | Massachusetts | ~20K | 0.69× | |
| 48 | Texas | ~70K | 0.65× | |
| 49 | Hawaii | ~3K | 0.61× | |
| 50 | California | ~70K | 0.51× |
The strongest cross-interests of the Harry Morgan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Prius | Cars & Mobility | 18.44× | ||
| 02 | George Clooney | Movies & TV | 17.64× | ||
| 03 | Two and a Half Men | Movies & TV | 12.83× | ||
| 04 | Table tennis | Sports | 12.68× | ||
| 05 | Tom Cruise | Movies & TV | 11.84× | ||
| 06 | Meryl Streep | Movies & TV | 7.71× | ||
| 07 | Golden Globe Award | Movies & TV | 7.22× | ||
| 08 | Internet & Social Media | 7.00× | |||
| 09 | Ryan Gosling | Movies & TV | 6.50× | ||
| 10 | Leonardo DiCaprio | Movies & TV | 6.24× | ||
| 11 | TV comedies | Movies & TV | 4.04× | ||
| 12 | TV game shows | Movies & TV | 3.94× | ||
| 13 | Hardware store | Home & Garden | 3.80× | ||
| 14 | Local news | News | 2.99× | ||
| 15 | Breaking news | Movies & TV | 2.82× | ||
| 16 | Burger King | Food & Beverages | 2.74× | ||
| 17 | Country music | Music & Radio | 2.60× | ||
| 18 | Donald Trump | Politics & Society | 2.36× | ||
| 19 | X | Internet & Social Media | 2.29× | ||
| 20 | Cooking | Food & Beverages | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.60× | |
| Indulgence | JOY | 2.39× | |
| Social Media Usage | JOY | 2.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.29× | |
| Extroversion | THRILL | 0.31× | |
| Luxury Orientation | PREMIUM | 0.48× |
Harry Morgan has an estimated audience of 984,335 people in United States, concentrated in California and Texas.
12.7% of Harry Morgan fans are female, 87.3% are male, with an average age of 54.2 years.
Harry Morgan fans show strongest brand affinity for Reddit (7×), George Clooney (17.64×), and Tom Cruise (11.84×) over the country average.
Harry Morgan fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Harry Morgan itself, the audience over-indexes on George Clooney (17.64×), Tom Cruise (11.84×), Golden Globe Award (7.22×), and Table tennis (12.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Harry Morgan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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