Havana Audience in United States

Havana logo

Havana has an estimated audience of 1,531,799 people in United States. 58.6% are female, 41.4% are male, average age 36.4. Top regions: Florida, California, Texas. Top brand affinities: Home construction, JTV (Indonesia), Mackenzie Foy, Penn & Teller, Spinal muscular atrophy.

The average Havana fan in United States is 36.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Home construction, JTV (Indonesia), Mackenzie Foy, with strongest over-indexing on Home construction (1.6× the country average). Demographically, the Havana audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Havana fans

Demographic split for Havana audience in United States
MetricValue
Female58.6%
Male41.4%
Average age36.4
Estimated audience size1,531,799

Audience persona

The typical Havana fan in United States is more female, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Havana in United States
RegionReachAffinity
Florida229,4452.21×
California199,0931.18×
Texas143,9211.09×
New York111,0491.3×
Georgia104,3732.21×
North Carolina86,5151.88×
Illinois68,4571.34×
Pennsylvania54,0691.05×
New Jersey51,6451.33×
Virginia42,3881.14×
Massachusetts37,3201.24×
Washington34,2221.11×
Ohio32,4730.69×
Michigan32,1430.8×
Arizona28,9950.93×
Missouri27,3731.11×
Maryland25,4390.97×
Tennessee24,9620.81×
Alabama24,2421.13×
Indiana23,9080.85×
Wisconsin23,2021.01×
Minnesota22,0361×
Colorado20,6650.86×
South Carolina18,6220.81×
Kentucky17,8680.93×
Louisiana17,8520.9×
Maine16,5013.01×
Oregon15,1240.86×
Connecticut13,9730.91×
Arkansas13,6371.08×
Nevada13,6230.92×
Oklahoma11,8310.7×
Mississippi9,9170.79×
Utah9,8140.72×
Kansas9,2690.77×
Iowa8,3010.66×
Washington, District of Columbia6,6341.44×
New Mexico6,0120.78×
Nebraska5,0630.66×
Hawaii4,8440.74×
West Virginia4,7590.67×
Idaho4,7060.61×
New Hampshire4,5900.76×
Rhode Island3,9060.8×
Delaware2,7760.66×
Montana2,6200.62×
Alaska2,5540.78×
South Dakota2,1230.6×
North Dakota1,8750.6×
Vermont1,6710.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Havana audience
BrandAffinityCategory
Home construction1.6×Home & Garden
JTV (Indonesia)2.4×
Mackenzie Foy3.44×Fashion & Accessoires
Penn & Teller3.47×Movies & TV
Spinal muscular atrophy3.66×Health
Mad About You4.02×Movies & TV
Dental hygienist1.88×Health
iZombie3.6×Movies & TV
Tierra caliente1.81×Travel & Leisure
Stop Bullying3.54×Politics & Society
Sub Zero (Official)1.97×Literature
Totally Spies!2.4×Movies & TV
E-box2.3×Health
New York Harbor2.01×Travel & Leisure
Mother Goose2.76×Literature
Cadmium2.22×Business & Career
Ext JS4.03×Technology & Electronics
Austin3602×Sports
My Name Is Khan4.24×Movies & TV
Toros de Tijuana3.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Havana audience
TraitClusterScore
Luxury OrientationPREMIUM2.3
Sports ActivityPOWER1.88
TravellingTHRILL1.63
Quality AwarenessPREMIUM1.45
Urban LifestyleOPEN1.44
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Havana
CountryShare
United States23.2%
Spain7.7%
Mexico7.6%

See Havana audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Havana have in United States?

Havana has an estimated audience of 1,531,799 people in United States, concentrated in Florida and California.

What is the gender split and age of Havana fans?

58.6% of Havana fans are female, 41.4% are male, with an average age of 36.4 years.

Which brands do Havana fans like most?

Havana fans show strongest brand affinity for Home construction (1.6×), JTV (Indonesia) (2.4×), and Mackenzie Foy (3.44×) over the country average.

Where do Havana fans live in United States?

Havana fans in United States are most concentrated in Florida (reach 229,445), California (reach 199,093), and Texas (reach 143,921). These three regions account for the largest share of the active audience.

What other brands do Havana fans also like?

Beyond Havana itself, the audience over-indexes on JTV (Indonesia) (2.4×), Mackenzie Foy (3.44×), Penn & Teller (3.47×), and Spinal muscular atrophy (3.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Havana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.