HD Supply Audience in United States

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HD Supply has an estimated audience of 1,350,829 people in United States. 10.3% are female, 89.7% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Elsword, N1 road (South Africa), Israel, WESH.

The average HD Supply fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Elsword, N1 road (South Africa), with strongest over-indexing on Minnesota (2.15× the country average). Demographically, the HD Supply audience skews more male with an average age of 39.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of HD Supply fans

Demographic split for HD Supply audience in United States
MetricValue
Female10.3%
Male89.7%
Average age39.7
Estimated audience size1,350,829

Audience persona

The typical HD Supply fan in United States is more male, around 39.7 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for HD Supply in United States
RegionReachAffinity
California308,8872.08×
Texas186,0961.6×
Florida120,7881.32×
Georgia70,4681.69×
Washington44,4551.64×
Ohio43,2371.04×
Illinois41,1520.91×
Arizona39,8851.45×
New York38,5220.51×
North Carolina36,0730.89×
Pennsylvania34,6040.76×
Virginia32,1810.98×
Michigan32,1250.91×
Colorado30,6221.44×
Tennessee27,9791.03×
Oregon27,9581.81×
New Jersey27,8790.81×
Maryland24,2521.04×
Massachusetts21,9470.82×
Alabama21,5371.14×
South Carolina20,3711×
Indiana20,2430.82×
Louisiana19,9161.14×
Missouri19,6050.9×
Nevada19,1401.47×
Minnesota17,2320.89×
Wisconsin16,9600.83×
Kentucky14,3490.85×
Oklahoma13,1030.87×
Utah12,8411.06×
Mississippi11,7541.06×
Kansas9,8090.92×
Connecticut9,7350.72×
Arkansas9,4570.85×
Iowa8,5090.76×
New Mexico7,6421.13×
Idaho6,0420.89×
Nebraska5,4170.8×
West Virginia5,3100.84×
Washington, District of Columbia4,5781.13×
New Hampshire4,1590.78×
Montana3,8491.03×
Rhode Island3,2000.74×
Maine2,9310.61×
South Dakota2,7930.89×
Hawaii2,6490.46×
Wyoming2,5521.27×
Delaware2,4530.66×
North Dakota2,4030.87×
Vermont1,6430.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HD Supply audience
BrandAffinityCategory
Minnesota2.15×Travel & Leisure
Elsword20×Games
N1 road (South Africa)3.33×Travel & Leisure
Israel1.63×Travel & Leisure
WESH3.33×Movies & TV
MK2.61×Music & Radio
Pro-Ject2.43×Music & Radio
JDSU1.75×Business & Career
ABC 7 Chicago2.43×Movies & TV
Wikia1.64×Internet & Social Media
Home staging2.51×Home & Garden
Indigenous Australian art6.64×Arts & Culture
Eagan, Minnesota7.7×Shopping
Noodle (Gorillaz)1.56×Music & Radio
Acoustic music1.91×Music & Radio
Stamp collecting1.87×Home & Garden
Notre Dame Fighting Irish football1.88×Sports
County council2.03×Politics & Society
HydraFacial2.78×Beauty & Wellness
Naomi Scott2.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HD Supply audience
TraitClusterScore
DIY MentalityTHRILL2
Convenience OrientationPREMIUM1.51
Career OrientationPOWER1.4
Need for SecurityCONSERVATISM1.39
Quality AwarenessPREMIUM1.37
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for HD Supply
CountryShare
United States99.7%
Italy0.2%
Germany0.1%

See HD Supply audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does HD Supply have in United States?

HD Supply has an estimated audience of 1,350,829 people in United States, concentrated in California and Texas.

What is the gender split and age of HD Supply fans?

10.3% of HD Supply fans are female, 89.7% are male, with an average age of 39.7 years.

Which brands do HD Supply fans like most?

HD Supply fans show strongest brand affinity for Minnesota (2.15×), Elsword (20×), and N1 road (South Africa) (3.33×) over the country average.

Where do HD Supply fans live in United States?

HD Supply fans in United States are most concentrated in California (reach 308,887), Texas (reach 186,096), and Florida (reach 120,788). These three regions account for the largest share of the active audience.

What other brands do HD Supply fans also like?

Beyond HD Supply itself, the audience over-indexes on Elsword (20×), N1 road (South Africa) (3.33×), Israel (1.63×), and WESH (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HD Supply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.