Headband Audience in United States

Headband logo

Headband has an estimated audience of 4,049,721 people in United States. 82.7% are female, 17.3% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Product design, Lulu 黃路梓茵, Historic site, Nebraska Cornhuskers, JDSU.

The average Headband fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Lulu 黃路梓茵, Historic site, with strongest over-indexing on Product design (6.04× the country average). Demographically, the Headband audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Headband fans

Demographic split for Headband audience in United States
MetricValue
Female82.7%
Male17.3%
Average age37.6
Estimated audience size4,049,721

Audience persona

The typical Headband fan in United States is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Headband in United States
RegionReachAffinity
California610,5851.37×
Texas457,6731.31×
Florida307,0201.12×
New York306,9641.36×
Illinois158,5891.18×
Georgia150,0181.2×
Pennsylvania146,5641.07×
New Jersey133,2921.29×
North Carolina131,6081.08×
Ohio118,5910.95×
Virginia111,9081.13×
Michigan101,4870.96×
Massachusetts94,0031.18×
Washington86,0721.06×
Arizona84,1201.02×
Maryland82,6601.19×
Tennessee82,2141.01×
Indiana74,1391×
Louisiana65,0541.25×
Alabama63,1881.12×
Missouri61,3570.94×
South Carolina59,7670.98×
Minnesota57,4280.99×
Colorado55,3300.87×
Wisconsin53,3990.88×
Kentucky48,9090.96×
Connecticut45,9181.13×
Oregon44,7100.96×
Oklahoma44,6300.99×
Nevada37,1960.95×
Utah35,9670.99×
Mississippi35,3461.06×
Arkansas34,8551.04×
Kansas31,3100.98×
Iowa30,5760.92×
Nebraska20,0900.99×
New Mexico17,4090.86×
Hawaii17,2460.99×
Idaho16,2570.8×
West Virginia15,3680.81×
Rhode Island14,2391.1×
New Hampshire13,1030.82×
Washington, District of Columbia12,2601.01×
Maine11,4080.79×
Delaware10,9850.98×
Montana7,9110.7×
Alaska7,3280.85×
South Dakota6,9320.74×
North Dakota6,1800.74×
Vermont5,7090.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Headband audience
BrandAffinityCategory
Product design6.04×Business & Career
Lulu 黃路梓茵6.04×Movies & TV
Historic site4.01×Arts & Culture
Nebraska Cornhuskers6.04×Sports
JDSU2.18×Business & Career
Goop3.66×Internet & Social Media
Tiara6.04×Politics & Society
Mothercare2.03×Kids & Family
Lindy Hop6.04×Music & Radio
Governor of Michigan4.22×Politics & Society
Fairy godmother4.21×Literature
Kona Grill6.04×Food & Beverages
Jesse Plemons1.9×Movies & TV
Cachorro2.93×Pets & Animals
Grinch2.11×Movies & TV
Vocal harmony2.38×Music & Radio
On the Border Mexican Grill & Cantina3.26×Food & Beverages
Nebraska Cornhuskers football1.69×Sports
Hibachi3.63×Food & Beverages
Cherish (group)4.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Headband audience
TraitClusterScore
Design AffinityPREMIUM1.53
CreativityOPEN1.46
SustainabilityBALANCE1.37
Price SensitivityPREMIUM1.36
Healthy LifestyleBALANCE1.29
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Headband
CountryShare
United States39.9%
United Kingdom7.9%
Thailand7.0%

See Headband audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Headband have in United States?

Headband has an estimated audience of 4,049,721 people in United States, concentrated in California and Texas.

What is the gender split and age of Headband fans?

82.7% of Headband fans are female, 17.3% are male, with an average age of 37.6 years.

Which brands do Headband fans like most?

Headband fans show strongest brand affinity for Product design (6.04×), Lulu 黃路梓茵 (6.04×), and Historic site (4.01×) over the country average.

Where do Headband fans live in United States?

Headband fans in United States are most concentrated in California (reach 610,585), Texas (reach 457,673), and Florida (reach 307,020). These three regions account for the largest share of the active audience.

What other brands do Headband fans also like?

Beyond Headband itself, the audience over-indexes on Lulu 黃路梓茵 (6.04×), Historic site (4.01×), Nebraska Cornhuskers (6.04×), and JDSU (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Headband. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.