Heart rate Audience in United States

Heart rate logo

Heart rate has an estimated audience of 4,561,629 people in United States. 62.5% are female, 37.5% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Cherish (group), headspace, Wok.

The average Heart rate fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Cherish (group), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Heart rate audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Heart rate fans

Demographic split for Heart rate audience in United States
MetricValue
Female62.5%
Male37.5%
Average age43.3
Estimated audience size4,561,629

Audience persona

The typical Heart rate fan in United States is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Heart rate in United States
RegionReachAffinity
California596,9751.19×
Texas423,5691.08×
Florida353,0071.14×
New York249,3140.98×
Pennsylvania157,9411.03×
Georgia150,8451.07×
Illinois148,1390.97×
North Carolina147,0921.07×
Ohio144,0121.02×
Michigan121,1171.02×
New Jersey116,8341.01×
Virginia115,4451.04×
Tennessee101,9971.11×
Arizona92,3410.99×
Massachusetts91,3141.02×
Washington90,4110.99×
Indiana84,3681.01×
Maryland78,9791.01×
Alabama76,2251.2×
Missouri74,7831.02×
South Carolina73,2901.07×
Kentucky66,5251.16×
Louisiana65,7391.12×
Colorado63,2100.88×
Wisconsin62,2850.91×
Minnesota59,4570.91×
Oklahoma54,9731.09×
Oregon49,8900.95×
Connecticut46,6021.02×
Mississippi45,8151.22×
Nevada43,8800.99×
Arkansas42,1591.12×
Utah37,8970.93×
Kansas34,4890.96×
Iowa34,4380.92×
West Virginia24,0871.13×
New Mexico23,5251.03×
Hawaii22,1011.13×
Idaho20,9030.91×
Nebraska20,5270.9×
New Hampshire17,0570.95×
Maine14,7680.9×
Rhode Island13,3920.92×
Delaware12,4060.99×
Washington, District of Columbia11,3960.83×
Montana11,1080.88×
South Dakota9,3030.88×
Alaska8,4950.87×
Vermont7,4180.93×
North Dakota7,2790.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heart rate audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan13×Politics & Society
Cherish (group)18.22×Music & Radio
headspace15.25×Health
Wok9.89×Food & Beverages
Goop7.38×Internet & Social Media
Grace Slick11.93×Music & Radio
Google Home8.29×Technology & Electronics
Elsword20.68×Games
Fairy godmother9.41×Literature
Hibachi8.77×Food & Beverages
Hipster10.5×Politics & Society
Cryptic crossword16.65×Technology & Electronics
TV Fanatic11.29×Movies & TV
El Paso County, Colorado13.31×Travel & Leisure
Ira Glass17.34×Music & Radio
Kikar HaShabbat14.49×News
Goma14.88×Travel & Leisure
La Jolla7.33×Travel & Leisure
Grinch3.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heart rate audience
TraitClusterScore
Need for SecurityCONSERVATISM1.33
Family OrientationCONSERVATISM1.2
Price SensitivityPREMIUM1.2
IndulgenceJOY1.15
Quality AwarenessPREMIUM1.13
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Heart rate
CountryShare
United States27.7%
United Kingdom4.7%
Japan4.4%

See Heart rate audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Heart rate have in United States?

Heart rate has an estimated audience of 4,561,629 people in United States, concentrated in California and Texas.

What is the gender split and age of Heart rate fans?

62.5% of Heart rate fans are female, 37.5% are male, with an average age of 43.3 years.

Which brands do Heart rate fans like most?

Heart rate fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (13×), and Cherish (group) (18.22×) over the country average.

Where do Heart rate fans live in United States?

Heart rate fans in United States are most concentrated in California (reach 596,975), Texas (reach 423,569), and Florida (reach 353,007). These three regions account for the largest share of the active audience.

What other brands do Heart rate fans also like?

Beyond Heart rate itself, the audience over-indexes on Governor of Michigan (13×), Cherish (group) (18.22×), headspace (15.25×), and Wok (9.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heart rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.