Heinen's Fine Foods Audience in United States
Heinen's Fine Foods has an estimated audience of 375,410 people in United States. 74.8% are female, 25.2% are male, average age 44.9. Top regions: Illinois, Ohio, Louisiana. Top brand affinities: Elsword, Pro-Ject, Sinaloa, Historic site, Captain America (1990 film).
The average Heinen's Fine Foods fan in United States is 44.9 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Ohio, Louisiana. Top brand affinities include Elsword, Pro-Ject, Sinaloa, with strongest over-indexing on Elsword (13.75× the country average). Demographically, the Heinen's Fine Foods audience skews more female with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 33 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Heinen's Fine Foods fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 44.9 |
| Estimated audience size | 375,410 |
Audience persona
The typical Heinen's Fine Foods fan in United States is more female, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 38,552 | 3.08× |
| Ohio | 20,814 | 1.8× |
| Louisiana | 6,288 | 1.3× |
| Kentucky | 6,047 | 1.28× |
| Alabama | 5,853 | 1.12× |
| Texas | 5,584 | 0.17× |
| Tennessee | 5,576 | 0.74× |
| South Carolina | 5,536 | 0.98× |
| Indiana | 5,394 | 0.79× |
| Kansas | 5,393 | 1.82× |
| Idaho | 5,392 | 2.86× |
| Missouri | 5,224 | 0.86× |
| Florida | 5,184 | 0.2× |
| Pennsylvania | 5,138 | 0.41× |
| Iowa | 5,120 | 1.66× |
| North Carolina | 5,016 | 0.44× |
| Georgia | 4,975 | 0.43× |
| Michigan | 4,973 | 0.51× |
| Wisconsin | 4,946 | 0.88× |
| California | 4,766 | 0.12× |
| Arizona | 4,764 | 0.62× |
| Connecticut | 4,704 | 1.25× |
| Oregon | 4,611 | 1.07× |
| Utah | 4,584 | 1.36× |
| Virginia | 4,554 | 0.5× |
| Maryland | 4,531 | 0.7× |
| New Jersey | 4,520 | 0.47× |
| Minnesota | 4,419 | 0.82× |
| New York | 4,387 | 0.21× |
| Massachusetts | 4,374 | 0.59× |
| Washington | 4,270 | 0.57× |
| Colorado | 4,258 | 0.72× |
| Washington, District of Columbia | 3,004 | 2.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 13.75× | Games |
| Pro-Ject | 2.79× | Music & Radio |
| Sinaloa | 2.39× | Travel & Leisure |
| Historic site | 2.63× | Arts & Culture |
| Captain America (1990 film) | 2.36× | Movies & TV |
| Hipster | 4.57× | Politics & Society |
| Urban horticulture | 1.63× | Home & Garden |
| Fairy godmother | 3.32× | Literature |
| Home staging | 2.3× | Home & Garden |
| Noodle (Gorillaz) | 1.53× | Music & Radio |
| Governor of Michigan | 2.59× | Politics & Society |
| Goop | 1.74× | Internet & Social Media |
| Hayward, California | 3.38× | Travel & Leisure |
| HydraFacial | 2.52× | Beauty & Wellness |
| Hampton University | 3.38× | Business & Career |
| Mathcore | 2.35× | Music & Radio |
| UK garage | 1.58× | Music & Radio |
| Keeper (password manager) | 1.81× | Technology & Electronics |
| Arrietty | 4.02× | Movies & TV |
| Hibachi | 2.07× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Price Sensitivity | PREMIUM | 1.15 |
| Sports Activity | POWER | 1.14 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.1% |
| Italy | 0.0% |
See Heinen's Fine Foods audiences in other countries
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Frequently asked questions
How many fans does Heinen's Fine Foods have in United States?
Heinen's Fine Foods has an estimated audience of 375,410 people in United States, concentrated in Illinois and Ohio.
What is the gender split and age of Heinen's Fine Foods fans?
74.8% of Heinen's Fine Foods fans are female, 25.2% are male, with an average age of 44.9 years.
Which brands do Heinen's Fine Foods fans like most?
Heinen's Fine Foods fans show strongest brand affinity for Elsword (13.75×), Pro-Ject (2.79×), and Sinaloa (2.39×) over the country average.
Where do Heinen's Fine Foods fans live in United States?
Heinen's Fine Foods fans in United States are most concentrated in Illinois (reach 38,552), Ohio (reach 20,814), and Louisiana (reach 6,288). These three regions account for the largest share of the active audience.
What other brands do Heinen's Fine Foods fans also like?
Beyond Heinen's Fine Foods itself, the audience over-indexes on Pro-Ject (2.79×), Sinaloa (2.39×), Historic site (2.63×), and Captain America (1990 film) (2.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Heinen's Fine Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.