H.E.L.P. Audience in United States

H.E.L.P. has an estimated audience of 3,175,352 people in United States. 67.2% are female, 32.8% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Hipster, Israel, Nationality, Jesse Plemons, Arrietty.
The average H.E.L.P. fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hipster, Israel, Nationality, with strongest over-indexing on Hipster (8.33× the country average). Demographically, the H.E.L.P. audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of H.E.L.P. fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 44.7 |
| Estimated audience size | 3,175,352 |
Audience persona
The typical H.E.L.P. fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Hipster.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 364,535 | 1.04× |
| Texas | 311,484 | 1.14× |
| Florida | 240,779 | 1.12× |
| New York | 174,520 | 0.98× |
| Ohio | 115,807 | 1.18× |
| Georgia | 113,305 | 1.16× |
| North Carolina | 110,547 | 1.16× |
| Pennsylvania | 109,947 | 1.03× |
| Illinois | 101,308 | 0.96× |
| Michigan | 86,869 | 1.05× |
| Virginia | 82,280 | 1.06× |
| Tennessee | 69,187 | 1.09× |
| New Jersey | 68,632 | 0.85× |
| Arizona | 65,585 | 1.01× |
| Washington | 64,829 | 1.02× |
| Indiana | 64,727 | 1.12× |
| Massachusetts | 57,366 | 0.92× |
| Alabama | 55,265 | 1.25× |
| Maryland | 55,236 | 1.01× |
| Missouri | 53,447 | 1.04× |
| South Carolina | 51,519 | 1.08× |
| Colorado | 46,806 | 0.94× |
| Louisiana | 45,854 | 1.12× |
| Kentucky | 44,096 | 1.11× |
| Minnesota | 42,328 | 0.93× |
| Wisconsin | 41,723 | 0.87× |
| Oklahoma | 40,626 | 1.15× |
| Oregon | 38,018 | 1.04× |
| Mississippi | 31,751 | 1.21× |
| Arkansas | 31,285 | 1.2× |
| Nevada | 30,503 | 0.99× |
| Utah | 27,813 | 0.98× |
| Connecticut | 27,132 | 0.85× |
| Kansas | 25,972 | 1.04× |
| Iowa | 24,656 | 0.94× |
| New Mexico | 16,295 | 1.02× |
| West Virginia | 15,950 | 1.08× |
| Nebraska | 14,843 | 0.93× |
| Idaho | 14,025 | 0.88× |
| Hawaii | 12,949 | 0.95× |
| Washington, District of Columbia | 10,510 | 1.1× |
| New Hampshire | 10,498 | 0.84× |
| Maine | 10,093 | 0.89× |
| Montana | 7,891 | 0.9× |
| Rhode Island | 7,697 | 0.76× |
| Delaware | 7,290 | 0.83× |
| South Dakota | 5,934 | 0.81× |
| Alaska | 5,533 | 0.81× |
| North Dakota | 5,220 | 0.8× |
| Wyoming | 4,549 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hipster | 8.33× | Politics & Society |
| Israel | 1.72× | Travel & Leisure |
| Nationality | 1.71× | Politics & Society |
| Jesse Plemons | 2.17× | Movies & TV |
| Arrietty | 8.33× | Movies & TV |
| Kendra Scott | 1.54× | Fashion & Accessoires |
| Elsword | 8.33× | Games |
| Cam Ward | 1.94× | Sports |
| Academy Award for Best Production Design | 8.33× | Movies & TV |
| Eden Lake | 3.9× | Movies & TV |
| Urban horticulture | 1.62× | Home & Garden |
| Goop | 2.34× | Internet & Social Media |
| Nebraska Cornhuskers football | 1.57× | Sports |
| Home staging | 2.28× | Home & Garden |
| Jeep Wagoneer | 2.34× | Cars & Mobility |
| Maimonides | 6.81× | Politics & Society |
| Governor of Michigan | 2.97× | Politics & Society |
| Morphine (band) | 3.04× | Music & Radio |
| Leverage (TV series) | 2.31× | Movies & TV |
| Wok | 2.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.76 |
| Need for Security | CONSERVATISM | 1.5 |
| Risk Appetite | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.23 |
| Price Sensitivity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| India | 12.5% |
| United Kingdom | 4.2% |
See H.E.L.P. audiences in other countries
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Frequently asked questions
How many fans does H.E.L.P. have in United States?
H.E.L.P. has an estimated audience of 3,175,352 people in United States, concentrated in California and Texas.
What is the gender split and age of H.E.L.P. fans?
67.2% of H.E.L.P. fans are female, 32.8% are male, with an average age of 44.7 years.
Which brands do H.E.L.P. fans like most?
H.E.L.P. fans show strongest brand affinity for Hipster (8.33×), Israel (1.72×), and Nationality (1.71×) over the country average.
Where do H.E.L.P. fans live in United States?
H.E.L.P. fans in United States are most concentrated in California (reach 364,535), Texas (reach 311,484), and Florida (reach 240,779). These three regions account for the largest share of the active audience.
What other brands do H.E.L.P. fans also like?
Beyond H.E.L.P. itself, the audience over-indexes on Israel (1.72×), Nationality (1.71×), Jesse Plemons (2.17×), and Arrietty (8.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for H.E.L.P.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.