Rascasse Audience Intelligence

HIM (Finnish band) Audience in United States

A data profile of the people who buy, follow and care about HIM (Finnish band) in United States — modelled from more than twelve digital signal sources. HIM (Finnish band) has an estimated audience of 4,452,019 people in United States.

#28among Band in United States#856among Person in United States#660in Music & Radio

The average HIM (Finnish band) fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Milwaukee Brewers, Walgreens, San Diego Padres, with strongest over-indexing on Milwaukee Brewers (5× the country average).

Demographically, the HIM (Finnish band) audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HIM (Finnish band) fan in United States is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Milwaukee Brewers.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HIM (Finnish band) profile in United States.

Audience size
4.5M
in United States
Gender
54.6%♀
45.4% male
Age
40.9
average years
Country rank
#7351
Person in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of HIM (Finnish band) fans

54.6% are female, 45.4% are male, average age 40.9.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for HIM (Finnish band) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.9
Estimated audience size4,452,019
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the HIM (Finnish band) audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

45.3%

of the worldwide HIM (Finnish band) audience comes from United States.

Worldwide audience distribution share by country for HIM (Finnish band)
CountryShare
United States45.3%
Brazil26.8%
Poland4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HIM (Finnish band) audience in United States is strongest.

Fig. 05

Top regions by affinity

HIM (Finnish band) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~80K1.36×
02Georgia~200K1.34×
03Mississippi~50K1.32×
04Texas~500K1.31×
05Washington, District of Columbia~20K1.28×
06Maryland~90K1.20×
07California~600K1.18×
08New York~300K1.18×
09New Mexico~30K1.17×
10North Carolina~200K1.16×
11Alabama~70K1.16×
12Arizona~100K1.11×
13Tennessee~100K1.11×
14Ohio~100K1.10×
15Missouri~80K1.10×
16Virginia~100K1.09×
17Nevada~50K1.09×
18Delaware~10K1.09×
19Florida~300K1.08×
20Kentucky~60K1.08×
21Oklahoma~50K1.08×
22Illinois~200K1.07×
23South Carolina~70K1.07×
24Michigan~100K1.06×
25Indiana~80K1.06×
26Arkansas~40K1.03×
27Pennsylvania~100K1.02×
28Kansas~30K1.01×
29Nebraska~20K0.95×
30Colorado~60K0.94×
31West Virginia~20K0.94×
32Hawaii~20K0.93×
33Washington~80K0.92×
34Oregon~50K0.92×
35New Jersey~100K0.91×
36Iowa~30K0.89×
37Wisconsin~60K0.88×
38Minnesota~50K0.88×
39Connecticut~40K0.88×
40Alaska~8K0.87×
41Massachusetts~70K0.86×
42South Dakota~8K0.84×
43North Dakota~7K0.84×
44Rhode Island~10K0.83×
45Utah~30K0.82×
46Montana~9K0.77×
47Idaho~20K0.75×
48Maine~10K0.74×
49New Hampshire~10K0.71×
50Vermont~5K0.69×
Fig. 06

Affinity by region

Affinity by region — HIM (Finnish band), United States
0.69×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HIM (Finnish band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HIM (Finnish band) audience
#·InterestCategoryAffinity×
01Atlético MadridSports7.59×
02Valencia CFSports7.27×
03San Diego PadresSports6.85×
04Milwaukee BrewersSports5.00×
05Colorado RockiesSports4.67×
06Pittsburgh PiratesSports3.74×
07HandballSports3.74×
08Public transportCars & Mobility3.52×
09Paris Saint-GermainSports3.07×
10Detroit TigersSports2.97×
11Real Madrid C.F.Sports2.69×
12Sports clubSports2.53×
13FC BarcelonaSports2.45×
14WalgreensShopping2.27×
15WhataburgerFood & Beverages2.25×
16CVS PharmacyShopping2.24×
17Street foodFood & Beverages1.83×
18PoshmarkShopping1.73×
19NightlifeArts & Culture1.73×
20Credit (finance)Business & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HIM (Finnish band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HIM (Finnish band) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.28×
Urban LifestyleOPEN1.27×
Price SensitivityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HIM (Finnish band) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.22×
MindfulnessBALANCE0.57×
Pet OwnershipJOY0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HIM (Finnish band) have in United States?

HIM (Finnish band) has an estimated audience of 4,452,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HIM (Finnish band) fans?

54.6% of HIM (Finnish band) fans are female, 45.4% are male, with an average age of 40.9 years.

03

Which brands do HIM (Finnish band) fans like most?

HIM (Finnish band) fans show strongest brand affinity for Milwaukee Brewers (5×), Walgreens (2.27×), and San Diego Padres (6.85×) over the country average.

04

Where do HIM (Finnish band) fans live in United States?

HIM (Finnish band) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do HIM (Finnish band) fans also like?

Beyond HIM (Finnish band) itself, the audience over-indexes on Walgreens (2.27×), San Diego Padres (6.85×), Public transport (3.52×), and Real Madrid C.F. (2.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See HIM (Finnish band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HIM (Finnish band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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