HIM (Finnish band) Audience in United States

HIM (Finnish band) logo

HIM (Finnish band) has an estimated audience of 4,320,714 people in United States. 54.6% are female, 45.4% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Spinal muscular atrophy, JTV (Indonesia), iZombie, Mad About You, Mackenzie Foy.

The average HIM (Finnish band) fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Spinal muscular atrophy, JTV (Indonesia), iZombie, with strongest over-indexing on Spinal muscular atrophy (3.87× the country average). Demographically, the HIM (Finnish band) audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of HIM (Finnish band) fans

Demographic split for HIM (Finnish band) audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.9
Estimated audience size4,320,714

Audience persona

The typical HIM (Finnish band) fan in United States is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Spinal muscular atrophy.

Top regions in United States

Top regions ranked by reach for HIM (Finnish band) in United States
RegionReachAffinity
California628,3721.32×
Texas460,9071.24×
New York385,6061.6×
Florida355,1601.21×
Illinois159,4671.11×
Georgia155,8931.17×
Ohio146,5801.1×
Pennsylvania141,6820.97×
North Carolina129,8631×
Tennessee106,6141.23×
Michigan103,3320.91×
New Jersey102,9300.94×
Virginia102,1890.97×
Arizona97,4011.1×
Washington88,7231.02×
Indiana85,9451.09×
Missouri73,8711.06×
Maryland72,1960.97×
Massachusetts71,1430.84×
South Carolina67,2591.03×
Louisiana65,1211.17×
Colorado63,3180.93×
Alabama60,6181×
Minnesota59,8520.97×
Kentucky59,0121.09×
Wisconsin56,1520.86×
Nevada47,4431.14×
Oregon46,8380.95×
Oklahoma45,5220.95×
Mississippi39,3441.11×
Utah37,3070.96×
Connecticut37,0950.86×
Iowa35,3470.99×
Arkansas34,4110.97×
Kansas32,1850.95×
Nebraska21,4530.99×
Hawaii20,8911.12×
West Virginia20,5811.02×
New Mexico20,3770.94×
Washington, District of Columbia18,8631.45×
Idaho17,4670.81×
New Hampshire13,1260.77×
Maine12,6050.81×
Delaware11,0190.92×
Rhode Island9,6220.7×
Montana9,5080.79×
South Dakota8,3200.83×
Alaska7,4260.8×
North Dakota7,1610.81×
Vermont5,2780.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HIM (Finnish band) audience
BrandAffinityCategory
Spinal muscular atrophy3.87×Health
JTV (Indonesia)2.07×
iZombie5.33×Movies & TV
Mad About You4.06×Movies & TV
Mackenzie Foy2.08×Fashion & Accessoires
Cultural studies2.86×Business & Career
Penn & Teller1.9×Movies & TV
Life of Pi2.12×Movies & TV
Ext JS5.98×Technology & Electronics
Stop Bullying2.33×Politics & Society
Totally Spies!1.69×Movies & TV
Barclays Center1.63×Sports
My Name Is Khan3.72×Movies & TV
The Boomtown Rats6.28×Music & Radio
Toros de Tijuana2.67×Sports
Warminster Township, Bucks County, Pennsylvania3.25×Travel & Leisure
Yoga Journal1.65×Sports
Academy Award for Best Production Design1.54×Movies & TV
bumGenius3.93×Kids & Family
Ixtapaluca1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HIM (Finnish band) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.12
Price SensitivityPREMIUM1.03
Urban LifestyleOPEN1
Risk AppetiteTHRILL0.97
Social Media UsageJOY0.93
TravellingTHRILL0.91

Worldwide distribution

Worldwide audience distribution share by country for HIM (Finnish band)
CountryShare
United States45.0%
Brazil27.1%
Poland4.4%

See HIM (Finnish band) audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does HIM (Finnish band) have in United States?

HIM (Finnish band) has an estimated audience of 4,320,714 people in United States, concentrated in California and Texas.

What is the gender split and age of HIM (Finnish band) fans?

54.6% of HIM (Finnish band) fans are female, 45.4% are male, with an average age of 40.9 years.

Which brands do HIM (Finnish band) fans like most?

HIM (Finnish band) fans show strongest brand affinity for Spinal muscular atrophy (3.87×), JTV (Indonesia) (2.07×), and iZombie (5.33×) over the country average.

Where do HIM (Finnish band) fans live in United States?

HIM (Finnish band) fans in United States are most concentrated in California (reach 628,372), Texas (reach 460,907), and New York (reach 385,606). These three regions account for the largest share of the active audience.

What other brands do HIM (Finnish band) fans also like?

Beyond HIM (Finnish band) itself, the audience over-indexes on JTV (Indonesia) (2.07×), iZombie (5.33×), Mad About You (4.06×), and Mackenzie Foy (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HIM (Finnish band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.