Homer Audience in United States
Homer has an estimated audience of 2,355,764 people in United States. 58.2% are female, 41.8% are male, average age 43.7. Top regions: California, Texas, Washington. Top brand affinities: Goop, Wok, Israel, Google Home, headspace.
The average Homer fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Goop, Wok, Israel, with strongest over-indexing on Goop (11.72× the country average). Demographically, the Homer audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person
Demographics of Homer fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.7 |
| Estimated audience size | 2,355,764 |
Audience persona
The typical Homer fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 215,257 | 0.83× |
| Texas | 143,309 | 0.71× |
| Washington | 124,400 | 2.63× |
| New York | 115,461 | 0.88× |
| Florida | 107,585 | 0.67× |
| Illinois | 81,073 | 1.03× |
| Arkansas | 79,961 | 4.12× |
| Georgia | 55,265 | 0.76× |
| Pennsylvania | 51,947 | 0.65× |
| Michigan | 48,074 | 0.78× |
| Alaska | 46,919 | 9.31× |
| Ohio | 44,858 | 0.62× |
| Virginia | 44,025 | 0.77× |
| North Carolina | 43,928 | 0.62× |
| New Jersey | 39,088 | 0.65× |
| Arizona | 36,755 | 0.76× |
| Kentucky | 36,603 | 1.24× |
| Massachusetts | 32,586 | 0.7× |
| Indiana | 31,934 | 0.74× |
| Tennessee | 30,044 | 0.64× |
| Louisiana | 26,546 | 0.87× |
| Wisconsin | 25,335 | 0.71× |
| Colorado | 24,357 | 0.66× |
| Maryland | 23,932 | 0.59× |
| Minnesota | 22,929 | 0.68× |
| Missouri | 22,147 | 0.58× |
| Nebraska | 21,746 | 1.84× |
| Oregon | 21,716 | 0.8× |
| Alabama | 21,491 | 0.65× |
| Iowa | 20,205 | 1.04× |
| South Carolina | 19,370 | 0.55× |
| Kansas | 18,725 | 1.01× |
| Oklahoma | 17,847 | 0.68× |
| Utah | 16,403 | 0.78× |
| Connecticut | 15,581 | 0.66× |
| Nevada | 14,509 | 0.64× |
| Idaho | 10,042 | 0.85× |
| Mississippi | 9,847 | 0.51× |
| New Mexico | 7,304 | 0.62× |
| West Virginia | 6,602 | 0.6× |
| Hawaii | 6,406 | 0.63× |
| New Hampshire | 5,589 | 0.6× |
| Maine | 5,147 | 0.61× |
| Washington, District of Columbia | 4,862 | 0.69× |
| Rhode Island | 4,604 | 0.61× |
| Montana | 4,538 | 0.69× |
| Delaware | 3,173 | 0.49× |
| South Dakota | 2,745 | 0.5× |
| Vermont | 2,614 | 0.63× |
| North Dakota | 2,576 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.72× | Internet & Social Media |
| Wok | 10.84× | Food & Beverages |
| Israel | 3.28× | Travel & Leisure |
| Google Home | 9.08× | Technology & Electronics |
| headspace | 12.07× | Health |
| Grinch | 5.08× | Movies & TV |
| Grace Slick | 10.18× | Music & Radio |
| Governor of Michigan | 8.48× | Politics & Society |
| Hibachi | 8.89× | Food & Beverages |
| Urban Outfitters | 2.09× | Shopping |
| Vocal harmony | 4.63× | Music & Radio |
| Nationality | 2× | Politics & Society |
| Cherish (group) | 10.19× | Music & Radio |
| Whataburger | 1.62× | Food & Beverages |
| Electrolyte | 4.03× | Health |
| TV Fanatic | 9× | Movies & TV |
| El Paso County, Colorado | 10.75× | Travel & Leisure |
| No Escape (1994 film) | 9.22× | Movies & TV |
| Ira Glass | 13.6× | Music & Radio |
| Cryptic crossword | 11.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.97 |
| Spirituality | BALANCE | 1.54 |
| Community Orientation | OPEN | 1.42 |
| Family Orientation | CONSERVATISM | 1.41 |
| Tradition | CONSERVATISM | 1.4 |
| Extroversion | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.1% |
| Italy | 5.4% |
| United Kingdom | 5.3% |
See Homer audiences in other countries
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Frequently asked questions
How many fans does Homer have in United States?
Homer has an estimated audience of 2,355,764 people in United States, concentrated in California and Texas.
What is the gender split and age of Homer fans?
58.2% of Homer fans are female, 41.8% are male, with an average age of 43.7 years.
Which brands do Homer fans like most?
Homer fans show strongest brand affinity for Goop (11.72×), Wok (10.84×), and Israel (3.28×) over the country average.
Where do Homer fans live in United States?
Homer fans in United States are most concentrated in California (reach 215,257), Texas (reach 143,309), and Washington (reach 124,400). These three regions account for the largest share of the active audience.
What other brands do Homer fans also like?
Beyond Homer itself, the audience over-indexes on Wok (10.84×), Israel (3.28×), Google Home (9.08×), and headspace (12.07×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Homer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.