Hot Mulligan Audience in United States
Hot Mulligan has an estimated audience of 409,133 people in United States. 59.1% are female, 40.9% are male, average age 43.1. Top brand affinities: Personality, Nia Jax, Cryptic crossword, Elsword, The Halal Guys.
Top brand affinities include Personality, Nia Jax, Cryptic crossword, with strongest over-indexing on Personality (17.93× the country average). Demographically, the Hot Mulligan audience skews more female with an average age of 43.1, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of Hot Mulligan fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 43.1 |
| Estimated audience size | 409,133 |
Audience persona
The typical Hot Mulligan fan in United States is more female, around 43.1 years old, with strong DIY Mentality tendencies and a notable affinity for Personality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personality | 17.93× | Business & Career |
| Nia Jax | 22.81× | Sports |
| Cryptic crossword | 29.6× | Technology & Electronics |
| Elsword | 18.37× | Games |
| The Halal Guys | 6.98× | Food & Beverages |
| Corona (band) | 5.43× | Music & Radio |
| Valhalla Rising (film) | 23.89× | Movies & TV |
| Gofobo | 19.21× | Movies & TV |
| Kodiak, Alaska | 5.95× | Travel & Leisure |
| Google Photos | 1.68× | Technology & Electronics |
| Paisley | 5.81× | Fashion & Accessoires |
| The Nice Guys | 5.05× | Movies & TV |
| Goop | 3.14× | Internet & Social Media |
| Home staging | 3.06× | Home & Garden |
| Maracaibo | 6.31× | Travel & Leisure |
| Wok | 3.46× | Food & Beverages |
| Jiraiya | 15.84× | Literature |
| Got Talent España | 14.59× | Movies & TV |
| Vivian Chow | 27.88× | Music & Radio |
| Grinch | 1.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.46 |
| Design Affinity | PREMIUM | 1.35 |
| Indulgence | JOY | 1.33 |
| Family Orientation | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.26 |
| Extroversion | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.0% |
| United Kingdom | 11.4% |
| Canada | 3.9% |
See Hot Mulligan audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hot Mulligan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.