Maracaibo Audience in United States

Maracaibo logo

Maracaibo has an estimated audience of 573,869 people in United States. 48.2% are female, 51.8% are male, average age 41.1. Top regions: Florida, Texas, New Jersey. Top brand affinities: Tierra Cali, New York Harbor, Tierra caliente, Mackenzie Foy, Nasal cavity.

The average Maracaibo fan in United States is 41.1 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New Jersey. Top brand affinities include Tierra Cali, New York Harbor, Tierra caliente, with strongest over-indexing on Tierra Cali (3.3× the country average). Demographically, the Maracaibo audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Maracaibo fans

Demographic split for Maracaibo audience in United States
MetricValue
Female48.2%
Male51.8%
Average age41.1
Estimated audience size573,869

Audience persona

The typical Maracaibo fan in United States is balanced, around 41.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Maracaibo in United States
RegionReachAffinity
Florida123,2183.17×
Texas104,1162.11×
New Jersey88,4076.06×
California50,0080.79×
New York49,5391.54×
Georgia30,3271.72×
Illinois22,9561.2×
Virginia18,7891.34×
Utah16,6213.23×
Tennessee15,8811.38×
North Carolina15,0370.87×
Pennsylvania12,6950.66×
Ohio11,8380.67×
Indiana10,7421.02×
Washington9,9660.87×
Massachusetts9,8970.88×
Arizona9,7580.83×
Colorado9,6951.07×
Michigan8,5900.57×
Maryland7,9560.81×
Wisconsin7,8380.91×
South Carolina6,4410.75×
Oregon6,3200.96×
Missouri5,9660.64×
Minnesota5,4890.67×
Oklahoma5,3940.85×
Alabama5,0970.64×
Louisiana4,8470.66×
Kentucky4,7480.66×
Nevada4,1680.75×
Connecticut3,8270.66×
Kansas3,1560.7×
Washington, District of Columbia2,8941.68×
Arkansas2,3770.5×
Mississippi2,2720.48×
New Mexico2,1740.76×
Iowa2,0830.44×
Idaho1,7320.6×
Nebraska1,5800.55×
Rhode Island1,2270.67×
Maine1,1270.55×
West Virginia1,1250.42×
Hawaii1,1030.45×
New Hampshire9960.44×
Montana9790.61×
Delaware8610.54×
Vermont6520.65×
Alaska6240.51×
North Dakota5920.5×
Wyoming5390.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maracaibo audience
BrandAffinityCategory
Tierra Cali3.3×Travel & Leisure
New York Harbor3.15×Travel & Leisure
Tierra caliente1.83×Travel & Leisure
Mackenzie Foy1.62×Fashion & Accessoires
Nasal cavity1.72×Health
Parma2.43×Travel & Leisure
Penn & Teller1.6×Movies & TV
Bulacan3.3×Travel & Leisure
Sub Zero (Official)1.71×Literature
Cadmium2.56×Business & Career
Barclays Center2.07×Sports
Austin3602.19×Sports
E-box1.83×Health
Lion of Judah2.08×
Fernando Valenzuela1.63×Sports
Otto Graham2.55×Sports
Equinix1.74×Business & Career
Mad About You1.52×Movies & TV
Iyanla Vanzant1.67×Business & Career
JBS USA1.88×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maracaibo audience
TraitClusterScore
Luxury OrientationPREMIUM2.2
Sports ActivityPOWER1.89
TravellingTHRILL1.68
Urban LifestyleOPEN1.4
Quality AwarenessPREMIUM1.34
Healthy LifestyleBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Maracaibo
CountryShare
Venezuela35.8%
United States17.8%
Colombia7.2%

See Maracaibo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Maracaibo have in United States?

Maracaibo has an estimated audience of 573,869 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Maracaibo fans?

48.2% of Maracaibo fans are female, 51.8% are male, with an average age of 41.1 years.

Which brands do Maracaibo fans like most?

Maracaibo fans show strongest brand affinity for Tierra Cali (3.3×), New York Harbor (3.15×), and Tierra caliente (1.83×) over the country average.

Where do Maracaibo fans live in United States?

Maracaibo fans in United States are most concentrated in Florida (reach 123,218), Texas (reach 104,116), and New Jersey (reach 88,407). These three regions account for the largest share of the active audience.

What other brands do Maracaibo fans also like?

Beyond Maracaibo itself, the audience over-indexes on New York Harbor (3.15×), Tierra caliente (1.83×), Mackenzie Foy (1.62×), and Nasal cavity (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maracaibo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.