The Halal Guys Audience in United States

The Halal Guys logo

The Halal Guys has an estimated audience of 1,777,568 people in United States. 50.0% are female, 50.0% are male, average age 38.5. Top regions: Texas, New York, California. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Emigrate (band), Home construction.

The average The Halal Guys fan in United States is 38.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, New York, California. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Halal Guys audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of The Halal Guys fans

Demographic split for The Halal Guys audience in United States
MetricValue
Female50.0%
Male50.0%
Average age38.5
Estimated audience size1,777,568

Audience persona

The typical The Halal Guys fan in United States is balanced, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Halal Guys in United States
RegionReachAffinity
Texas532,2353.48×
New York525,5075.29×
California507,6372.6×
New Jersey220,5594.88×
Georgia148,0192.7×
Massachusetts142,3504.06×
Illinois119,7222.02×
Virginia109,2292.52×
Florida102,5060.85×
Pennsylvania101,3771.69×
Maryland64,0882.1×
Colorado59,7942.13×
Washington48,0001.35×
North Carolina47,1330.88×
Nevada36,5812.13×
Washington, District of Columbia20,0173.75×
Arizona17,4870.48×
Iowa16,3101.11×
Missouri12,5060.44×
Michigan10,9490.24×
Ohio9,8090.18×
South Carolina9,5030.36×
Connecticut9,4080.53×
Tennessee6,8150.19×
Indiana6,6910.21×
Wisconsin4,7550.18×
Minnesota4,3290.17×
Louisiana4,0870.18×
Oregon3,9470.19×
Alabama3,7780.15×
Kansas3,6040.26×
Oklahoma3,4870.18×
Kentucky3,3490.15×
Utah3,1470.2×
Arkansas2,9050.2×
New Hampshire2,8630.41×
Rhode Island2,2110.39×
Hawaii2,0270.27×
Delaware1,9990.41×
Nebraska1,4880.17×
Mississippi1,4570.1×
New Mexico1,2870.14×
Maine1,1690.18×
Idaho9870.11×
West Virginia9090.11×
Vermont5230.17×
Montana4420.09×
South Dakota4360.11×
Alaska4270.11×
Wyoming3680.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Halal Guys audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.88×Technology & Electronics
Emigrate (band)16.15×Music & Radio
Home construction2.42×Home & Garden
Edvard Grieg35.43×Literature
Cam Ward4.8×Sports
Voter registration5.64×Politics & Society
The Historian16.83×Literature
Natural rubber2.16×Cars & Mobility
Nationality1.91×Politics & Society
UK garage4.67×Music & Radio
Litter box1.68×Pets & Animals
Justice2.24×Politics & Society
Eurail16.92×Cars & Mobility
Bank account1.84×Business & Career
3D printing1.85×Technology & Electronics
Electrolyte3.37×Health
Jeep Wagoneer4.09×Cars & Mobility
Nebraska1.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Halal Guys audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.61
Quality AwarenessPREMIUM2.26
Urban LifestyleOPEN2.15
Luxury OrientationPREMIUM1.88
Price SensitivityPREMIUM1.77
Early Adopter MentalityPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for The Halal Guys
CountryShare
United States87.1%
Canada3.7%
United Kingdom2.3%

See The Halal Guys audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does The Halal Guys have in United States?

The Halal Guys has an estimated audience of 1,777,568 people in United States, concentrated in Texas and New York.

What is the gender split and age of The Halal Guys fans?

50.0% of The Halal Guys fans are female, 50.0% are male, with an average age of 38.5 years.

Which brands do The Halal Guys fans like most?

The Halal Guys fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.88×) over the country average.

Where do The Halal Guys fans live in United States?

The Halal Guys fans in United States are most concentrated in Texas (reach 532,235), New York (reach 525,507), and California (reach 507,637). These three regions account for the largest share of the active audience.

What other brands do The Halal Guys fans also like?

Beyond The Halal Guys itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.88×), Emigrate (band) (16.15×), and Home construction (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Halal Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.