Rascasse Audience Intelligence

The Halal Guys Target Market in United States

A data profile of the people who buy, follow and care about The Halal Guys in United States — modelled from more than twelve digital signal sources. The Halal Guys has an estimated audience of 1,701,872 people in United States.

#76among Restaurants in United States#1666among Brand in United States#972in Food & Beverages

The average The Halal Guys fan in United States is 38.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include International education, Alan Tudyk, Fast casual restaurants, with strongest over-indexing on International education (24.56× the country average).

Demographically, the The Halal Guys audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Halal Guys fan in United States is balanced, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for International education.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Halal Guys profile in United States.

Audience size
1.7M
in United States
Gender
50.0%♀
50.0% male
Age
38.5
average years
Country rank
#16143
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Halal Guys

50.0% are female, 50.0% are male, average age 38.5.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for The Halal Guys audience in United States
MetricValue
Female50.0%
Male50.0%
Average age38.5
Estimated audience size1,701,872
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the The Halal Guys audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3927%
40-4923%
50+12%
Fig. 04

Worldwide distribution

87.0%

of the worldwide The Halal Guys audience comes from United States.

Worldwide audience distribution share by country for The Halal Guys
CountryShare
United States87.0%
Canada3.8%
Indonesia2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Halal Guys audience in United States is strongest.

Fig. 05

Top regions by affinity

The Halal Guys customers by region in United States
#RegionReachAffinity×
01New York~700K6.85×
02Massachusetts~200K5.45×
03New Jersey~200K5.09×
04Washington, District of Columbia~20K3.41×
05Texas~500K3.20×
06Georgia~200K2.75×
07California~500K2.55×
08Illinois~100K2.42×
09Virginia~100K2.28×
10Colorado~60K2.01×
11Maryland~60K1.89×
12Nevada~30K1.79×
13Washington~60K1.61×
14Pennsylvania~90K1.48×
15North Carolina~50K1.02×
16Iowa~10K0.98×
17North Dakota~3K0.80×
18Alaska~3K0.77×
19Arizona~30K0.76×
20South Dakota~3K0.76×
21South Carolina~20K0.75×
22Montana~4K0.73×
23Florida~80K0.69×
24Vermont~2K0.69×
25Idaho~5K0.60×
26Mississippi~8K0.56×
27West Virginia~4K0.54×
28Maine~3K0.54×
29Rhode Island~3K0.53×
30Delaware~3K0.53×
31New Mexico~5K0.52×
32Nebraska~5K0.52×
33New Hampshire~4K0.50×
34Hawaii~4K0.48×
35Connecticut~8K0.46×
36Arkansas~7K0.45×
37Kansas~6K0.41×
38Missouri~10K0.40×
39Kentucky~8K0.38×
40Oklahoma~7K0.37×
41Utah~6K0.36×
42Louisiana~8K0.35×
43Alabama~8K0.34×
44Oregon~6K0.32×
45Wisconsin~8K0.29×
46Minnesota~7K0.29×
47Tennessee~10K0.28×
48Indiana~9K0.28×
49Michigan~10K0.25×
50Ohio~10K0.22×
Fig. 06

Affinity by region

Affinity by region — The Halal Guys, United States
0.22×1.00×6.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Halal Guys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Halal Guys audience
#·InterestCategoryAffinity×
01International educationBusiness & Career24.56×
02Alan TudykMovies & TV20.00×
03Cultural tourismTravel & Leisure20.00×
04The Dubai MallFashion & Accessoires20.00×
05Arab cuisineFood & Beverages14.81×
06Eva GreenMovies & TV7.59×
07Einstein Bros. BagelsFood & Beverages7.06×
08FlightAwareTravel & Leisure5.95×
09Fast casual restaurantsFood & Beverages4.99×
10Bath and BodyworksShopping2.82×
11InnovationBusiness & Career2.42×
12RadioTechnology & Electronics2.07×
13Panda ExpressFood & Beverages2.03×
14Trader Joe'sShopping1.90×
15Take-outFood & Beverages1.89×
16WingstopFood & Beverages1.79×
17Pizza HutFood & Beverages1.75×
18Organic foodFood & Beverages1.70×
19AirbnbTravel & Leisure1.56×
20Dollar GeneralShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Halal Guys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Halal Guys audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.15×
Urban LifestyleOPEN1.96×
Price SensitivityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Halal Guys audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
DIY MentalityTHRILL0.77×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Halal Guys's target market in United States?

The Halal Guys's target market in United States covers an estimated 1,701,872 people, concentrated in New York and California.

02

What is the gender split and age of The Halal Guys customers?

50.0% of the The Halal Guys audience are female, 50.0% are male, with an average age of 38.5 years.

03

Which brands do The Halal Guys fans like most?

The Halal Guys fans show strongest brand affinity for International education (24.56×), Alan Tudyk (20×), and Fast casual restaurants (4.99×) over the country average.

04

Where do The Halal Guys fans live in United States?

The Halal Guys fans in United States are most concentrated in New York (reach ~700K), California (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Halal Guys fans also like?

Beyond The Halal Guys itself, the audience over-indexes on Alan Tudyk (20×), Fast casual restaurants (4.99×), Arab cuisine (14.81×), and FlightAware (5.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Halal Guys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Halal Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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