Human services Audience in United States

Human services logo

Human services has an estimated audience of 1,460,500 people in United States. 58.4% are female, 41.6% are male, average age 45.5. Top regions: California, Texas, Tennessee. Top brand affinities: La Opinión, Governor of Michigan, Goop, El Paso County, Colorado, Grinch.

The average Human services fan in United States is 45.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Top brand affinities include La Opinión, Governor of Michigan, Goop, with strongest over-indexing on La Opinión (17.68× the country average). Demographically, the Human services audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: NGO / Political Party

Demographics of Human services fans

Demographic split for Human services audience in United States
MetricValue
Female58.4%
Male41.6%
Average age45.5
Estimated audience size1,460,500

Audience persona

The typical Human services fan in United States is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for La Opinión.

Top regions in United States

Top regions ranked by reach for Human services in United States
RegionReachAffinity
California162,5881.01×
Texas117,5920.94×
Tennessee72,2382.47×
Pennsylvania57,3441.17×
Colorado49,6442.16×
New York48,3080.59×
Florida47,9050.48×
Illinois46,6770.96×
Minnesota44,8482.14×
Virginia42,4781.19×
North Carolina39,7090.9×
New Mexico39,0555.33×
Indiana31,3301.17×
Wisconsin30,9361.41×
Georgia28,2150.63×
Oklahoma26,6651.64×
Michigan26,1270.68×
Maryland24,0670.96×
Iowa22,8441.9×
South Carolina20,6000.94×
Massachusetts19,9900.69×
Arkansas19,8051.65×
Ohio18,9110.42×
New Jersey18,8690.51×
Oregon18,7181.12×
Washington16,3490.56×
Arizona11,4160.38×
North Dakota10,4693.49×
Mississippi9,8240.82×
Connecticut9,7490.67×
Kentucky9,7050.53×
Missouri9,0610.38×
Louisiana7,1500.38×
Alabama6,7400.33×
Nevada6,6560.47×
Nebraska6,6450.91×
Hawaii5,5970.89×
Utah4,8820.37×
Rhode Island4,4130.95×
Washington, District of Columbia4,3881×
West Virginia3,6560.54×
South Dakota3,6441.08×
New Hampshire3,5660.62×
Kansas3,4930.3×
Maine3,1410.6×
Delaware2,7240.68×
Vermont1,9070.74×
Idaho1,5910.22×
Montana1,4260.35×
Alaska1,1320.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Human services audience
BrandAffinityCategory
La Opinión17.68×News
Governor of Michigan15.22×Politics & Society
Goop9.32×Internet & Social Media
El Paso County, Colorado20.17×Travel & Leisure
Grinch5.9×Movies & TV
Israel3.05×Travel & Leisure
headspace12.7×Health
Cherish (group)14.61×Music & Radio
Wok8.75×Food & Beverages
Google Home8.25×Technology & Electronics
Grace Slick10.52×Music & Radio
Springfield, Illinois13.1×Travel & Leisure
Elsword17.68×Games
Hibachi8.32×Food & Beverages
Combat sport1.67×Sports
Vocal harmony4.63×Music & Radio
MK4.15×Music & Radio
Gomer Pyle, U.S.M.C.26.57×Movies & TV
Hipster8.54×Politics & Society
TV Fanatic9.4×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Human services audience
TraitClusterScore
Community OrientationOPEN2.18
Family OrientationCONSERVATISM1.72
Early Adopter MentalityPOWER1.7
LGBTQ+ IdentityOPEN1.68
Career OrientationPOWER1.62
MindfulnessBALANCE1.55

Worldwide distribution

Worldwide audience distribution share by country for Human services
CountryShare
United States88.3%
Australia6.8%
Canada1.7%

See Human services audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Human services have in United States?

Human services has an estimated audience of 1,460,500 people in United States, concentrated in California and Texas.

What is the gender split and age of Human services fans?

58.4% of Human services fans are female, 41.6% are male, with an average age of 45.5 years.

Which brands do Human services fans like most?

Human services fans show strongest brand affinity for La Opinión (17.68×), Governor of Michigan (15.22×), and Goop (9.32×) over the country average.

Where do Human services fans live in United States?

Human services fans in United States are most concentrated in California (reach 162,588), Texas (reach 117,592), and Tennessee (reach 72,238). These three regions account for the largest share of the active audience.

What other brands do Human services fans also like?

Beyond Human services itself, the audience over-indexes on Governor of Michigan (15.22×), Goop (9.32×), El Paso County, Colorado (20.17×), and Grinch (5.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Human services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.