IELTS IDP Education Audience in United States

IELTS IDP Education logo

IELTS IDP Education has an estimated audience of 357,517 people in United States. 53.9% are female, 46.1% are male, average age 29.1. Top regions: California, Texas, New York. Top brand affinities: Progressive rock, Stamp collecting, Product design, UK garage, Home equity.

The average IELTS IDP Education fan in United States is 29.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Progressive rock, Stamp collecting, Product design, with strongest over-indexing on Progressive rock (6.84× the country average). Demographically, the IELTS IDP Education audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of IELTS IDP Education fans

Demographic split for IELTS IDP Education audience in United States
MetricValue
Female53.9%
Male46.1%
Average age29.1
Estimated audience size357,517

Audience persona

The typical IELTS IDP Education fan in United States is balanced, around 29.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for IELTS IDP Education in United States
RegionReachAffinity
California28,9250.74×
Texas19,8910.65×
New York16,7850.84×
Florida8,8910.37×
Illinois8,5100.71×
Virginia7,5110.86×
New Jersey6,5600.72×
Massachusetts6,2040.88×
Washington5,7740.81×
Michigan5,5770.6×
Ohio4,7780.43×
Georgia4,7590.43×
Pennsylvania4,3800.36×
North Carolina4,3010.4×
Arizona3,7710.52×
Indiana3,5580.54×
Missouri3,2740.57×
Maryland2,9890.49×
Mississippi2,7990.95×
Alabama2,7030.54×
Oklahoma2,6350.66×
Oregon2,5860.63×
Tennessee2,5750.36×
Louisiana2,4890.54×
Arkansas2,4870.84×
Kentucky2,3930.53×
West Virginia2,3111.39×
Alaska2,3063.02×
Wisconsin2,2840.42×
South Carolina2,1910.41×
Kansas2,1340.76×
Idaho2,1341.19×
Minnesota2,0410.4×
Hawaii2,0391.33×
Iowa2,0260.69×
Connecticut2,0170.56×
Montana2,0102.03×
South Dakota1,9842.4×
Colorado1,9660.35×
Utah1,9650.61×
North Dakota1,9322.63×
New Hampshire1,9041.35×
Washington, District of Columbia1,8821.75×
Wyoming1,8693.53×
Nebraska1,8651.04×
New Mexico1,8551.03×
Nevada1,8490.53×
Rhode Island1,8391.62×
Maine1,8371.43×
Vermont1,8082.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IELTS IDP Education audience
BrandAffinityCategory
Progressive rock6.84×Music & Radio
Stamp collecting13.78×Home & Garden
Product design4.28×Business & Career
UK garage10.98×Music & Radio
Home equity3.07×Home & Garden
Pro-Ject6.15×Music & Radio
Emperor Entertainment Group16.07×Business & Career
Historic site5.66×Arts & Culture
Isometric exercise10.32×Sports
Joshua Jackson5.15×Movies & TV
Iowa Hawkeyes8.15×Sports
Urban Outfitters1.87×Shopping
Laneige5.24×Beauty & Wellness
Dental hygienist5.94×Health
Natural rubber1.77×Cars & Mobility
La Opinión5.86×News
Bully (2011 film)5.44×Movies & TV
Mackenzie Foy6.11×Fashion & Accessoires
Bank account1.95×Business & Career
Jesse Plemons2.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IELTS IDP Education audience
TraitClusterScore
Luxury OrientationPREMIUM1.78
LGBTQ+ IdentityOPEN1.48
SustainabilityBALANCE1.38
Quality AwarenessPREMIUM1.3
Pet OwnershipJOY1.29
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for IELTS IDP Education
CountryShare
United States19.1%
India17.3%
Canada6.4%

See IELTS IDP Education audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does IELTS IDP Education have in United States?

IELTS IDP Education has an estimated audience of 357,517 people in United States, concentrated in California and Texas.

What is the gender split and age of IELTS IDP Education fans?

53.9% of IELTS IDP Education fans are female, 46.1% are male, with an average age of 29.1 years.

Which brands do IELTS IDP Education fans like most?

IELTS IDP Education fans show strongest brand affinity for Progressive rock (6.84×), Stamp collecting (13.78×), and Product design (4.28×) over the country average.

Where do IELTS IDP Education fans live in United States?

IELTS IDP Education fans in United States are most concentrated in California (reach 28,925), Texas (reach 19,891), and New York (reach 16,785). These three regions account for the largest share of the active audience.

What other brands do IELTS IDP Education fans also like?

Beyond IELTS IDP Education itself, the audience over-indexes on Stamp collecting (13.78×), Product design (4.28×), UK garage (10.98×), and Home equity (3.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IELTS IDP Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.