Independent contractor Audience in United States

Independent contractor logo

Independent contractor has an estimated audience of 4,026,908 people in United States. 40.5% are female, 59.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Grinch, Vocal harmony, Goop.

The average Independent contractor fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Independent contractor audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Independent contractor fans

Demographic split for Independent contractor audience in United States
MetricValue
Female40.5%
Male59.5%
Average age41.6
Estimated audience size4,026,908

Audience persona

The typical Independent contractor fan in United States is more male, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Independent contractor in United States
RegionReachAffinity
California621,4711.4×
Texas337,0150.97×
Florida315,5831.16×
New York262,1241.16×
Georgia174,6161.41×
Illinois150,7781.12×
Pennsylvania150,2391.11×
Ohio138,5371.12×
North Carolina134,2001.11×
New Jersey128,0781.25×
Virginia126,2981.29×
Michigan99,9770.95×
Arizona96,4841.17×
Washington82,9541.03×
Massachusetts79,3911×
Tennessee78,5790.97×
Maryland74,5811.08×
Indiana73,1760.99×
Colorado71,8421.13×
Minnesota63,1081.09×
Missouri62,8200.97×
South Carolina62,6211.03×
Oregon59,9561.3×
Louisiana59,0741.14×
Alabama56,0881×
Nevada54,2371.39×
Wisconsin51,8600.86×
Connecticut42,2431.05×
Kentucky41,5840.82×
Oklahoma38,3280.86×
Mississippi32,4230.98×
Iowa30,0120.9×
Arkansas29,9840.9×
Utah28,9380.8×
Kansas24,9260.79×
Hawaii19,7411.14×
Idaho17,8290.88×
New Mexico17,6090.87×
Nebraska15,2240.75×
West Virginia14,4800.77×
Washington, District of Columbia14,4481.19×
Montana13,9331.25×
Maine12,2120.85×
Rhode Island11,6960.91×
New Hampshire11,3890.72×
Delaware10,9430.98×
North Dakota6,7870.82×
South Dakota6,5940.71×
Alaska5,2550.61×
Vermont4,2920.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independent contractor audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan18.28×Politics & Society
Grinch6.06×Movies & TV
Vocal harmony6.71×Music & Radio
Goop7.17×Internet & Social Media
No Escape (1994 film)14.77×Movies & TV
Hipster12.16×Politics & Society
El Paso County, Colorado15.87×Travel & Leisure
Wok8.02×Food & Beverages
Harlow13.96×Travel & Leisure
Hibachi9.21×Food & Beverages
TV Fanatic12.11×Movies & TV
Grace Slick8.36×Music & Radio
Cherish (group)10.02×Music & Radio
Preta Gil19.45×Music & Radio
Fairy godmother6.71×Literature
Google Home5.68×Technology & Electronics
headspace7.12×Health
La Jolla6.91×Travel & Leisure
Tomb Raider: The Last Revelation16.02×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independent contractor audience
TraitClusterScore
Urban LifestyleOPEN1.98
Family OrientationCONSERVATISM1.91
Quality AwarenessPREMIUM1.86
Career OrientationPOWER1.8
LGBTQ+ IdentityOPEN1.59
Need for SecurityCONSERVATISM1.47

Worldwide distribution

Worldwide audience distribution share by country for Independent contractor
CountryShare
United States54.8%
Canada5.1%
United Kingdom5.1%

See Independent contractor audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Independent contractor have in United States?

Independent contractor has an estimated audience of 4,026,908 people in United States, concentrated in California and Texas.

What is the gender split and age of Independent contractor fans?

40.5% of Independent contractor fans are female, 59.5% are male, with an average age of 41.6 years.

Which brands do Independent contractor fans like most?

Independent contractor fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (18.28×), and Grinch (6.06×) over the country average.

Where do Independent contractor fans live in United States?

Independent contractor fans in United States are most concentrated in California (reach 621,471), Texas (reach 337,015), and Florida (reach 315,583). These three regions account for the largest share of the active audience.

What other brands do Independent contractor fans also like?

Beyond Independent contractor itself, the audience over-indexes on Governor of Michigan (18.28×), Grinch (6.06×), Vocal harmony (6.71×), and Goop (7.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independent contractor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.