Interior product Audience in United States
Interior product has an estimated audience of 410,957 people in United States. 59.6% are female, 40.4% are male, average age 35.5. Top regions: California, Texas, Mississippi. Top brand affinities: Keene, New Hampshire, Product design, UK garage, Laneige, Fairy godmother.
The average Interior product fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Mississippi. Top brand affinities include Keene, New Hampshire, Product design, UK garage, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Interior product audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 35 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Interior product fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 35.5 |
| Estimated audience size | 410,957 |
Audience persona
The typical Interior product fan in United States is more female, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 14,544 | 0.32× |
| Texas | 13,544 | 0.38× |
| Mississippi | 7,194 | 2.12× |
| New York | 7,066 | 0.31× |
| Indiana | 6,402 | 0.85× |
| Kentucky | 6,151 | 1.19× |
| Florida | 5,713 | 0.21× |
| Tennessee | 5,672 | 0.69× |
| South Carolina | 5,632 | 0.91× |
| Pennsylvania | 5,628 | 0.41× |
| Ohio | 5,505 | 0.43× |
| Kansas | 5,486 | 1.69× |
| Missouri | 5,314 | 0.8× |
| Iowa | 5,208 | 1.54× |
| North Carolina | 5,102 | 0.41× |
| Georgia | 5,061 | 0.4× |
| Michigan | 5,059 | 0.47× |
| Wisconsin | 5,032 | 0.81× |
| Illinois | 4,902 | 0.36× |
| New Hampshire | 4,894 | 3.02× |
| Arizona | 4,846 | 0.58× |
| Connecticut | 4,785 | 1.16× |
| New Mexico | 4,767 | 2.31× |
| Nevada | 4,751 | 1.2× |
| Rhode Island | 4,725 | 3.61× |
| Oregon | 4,691 | 1× |
| Utah | 4,663 | 1.27× |
| Virginia | 4,633 | 0.46× |
| Maryland | 4,609 | 0.65× |
| New Jersey | 4,598 | 0.44× |
| Minnesota | 4,496 | 0.76× |
| Massachusetts | 4,449 | 0.55× |
| Washington | 4,343 | 0.53× |
| Colorado | 4,331 | 0.67× |
| Washington, District of Columbia | 3,055 | 2.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Product design | 10.24× | Business & Career |
| UK garage | 25.95× | Music & Radio |
| Laneige | 16.38× | Beauty & Wellness |
| Fairy godmother | 20.49× | Literature |
| Home equity | 5.1× | Home & Garden |
| Isometric exercise | 20.4× | Sports |
| La Opinión | 16.38× | News |
| Iowa Hawkeyes | 16.38× | Sports |
| Janitor | 12.88× | Home & Garden |
| Stamp collecting | 9.41× | Home & Garden |
| 9NEWS (KUSA) | 8.35× | Movies & TV |
| JDSU | 5.16× | Business & Career |
| Iowa Lottery | 16.38× | Games |
| Governor of Michigan | 10.37× | Politics & Society |
| Ludo (board game) | 15.17× | Games |
| Home construction | 1.79× | Home & Garden |
| Cherish (group) | 12.51× | Music & Radio |
| Natural rubber | 2.31× | Cars & Mobility |
| Sub Zero (Official) | 10.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.55 |
| Design Affinity | PREMIUM | 2.28 |
| Luxury Orientation | PREMIUM | 2.09 |
| Quality Awareness | PREMIUM | 2.08 |
| LGBTQ+ Identity | OPEN | 1.99 |
| Indulgence | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 9.8% |
| Romania | 9.4% |
| United States | 9.4% |
See Interior product audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Interior product have in United States?
Interior product has an estimated audience of 410,957 people in United States, concentrated in California and Texas.
What is the gender split and age of Interior product fans?
59.6% of Interior product fans are female, 40.4% are male, with an average age of 35.5 years.
Which brands do Interior product fans like most?
Interior product fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (10.24×), and UK garage (25.95×) over the country average.
Where do Interior product fans live in United States?
Interior product fans in United States are most concentrated in California (reach 14,544), Texas (reach 13,544), and Mississippi (reach 7,194). These three regions account for the largest share of the active audience.
What other brands do Interior product fans also like?
Beyond Interior product itself, the audience over-indexes on Product design (10.24×), UK garage (25.95×), Laneige (16.38×), and Fairy godmother (20.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Interior product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.