A data profile of the people who buy, follow and care about Jabbawockeez in United States — modelled from more than twelve digital signal sources. Jabbawockeez has an estimated audience of 625,557 people in United States.
The average Jabbawockeez fan in United States is 35.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Nevada, Texas.
Top brand affinities include Billy Elliot, MGM Grand Las Vegas, Teyana Taylor, with strongest over-indexing on Billy Elliot (260.03× the country average).
Demographically, the Jabbawockeez audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Jabbawockeez fan in United States is balanced, around 35.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Billy Elliot.
The key figures that characterise the Jabbawockeez profile in United States.
47.7% are female, 52.3% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 35.2 |
| Estimated audience size | 625,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 10% |
Where the Jabbawockeez audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~70K | 11.06× | |
| 02 | Hawaii | ~7K | 2.72× | |
| 03 | California | ~100K | 1.63× | |
| 04 | Arizona | ~20K | 1.24× | |
| 05 | New Mexico | ~3K | 1.13× | |
| 06 | Washington | ~10K | 1.08× | |
| 07 | Utah | ~6K | 1.08× | |
| 08 | New Jersey | ~20K | 0.98× | |
| 09 | Alaska | ~1K | 0.97× | |
| 10 | Texas | ~50K | 0.94× | |
| 11 | Colorado | ~9K | 0.89× | |
| 12 | Oregon | ~6K | 0.88× | |
| 13 | Georgia | ~20K | 0.85× | |
| 14 | Louisiana | ~7K | 0.85× | |
| 15 | Idaho | ~3K | 0.84× | |
| 16 | Maryland | ~9K | 0.83× | |
| 17 | Oklahoma | ~6K | 0.83× | |
| 18 | Illinois | ~20K | 0.81× | |
| 19 | South Dakota | ~1K | 0.79× | |
| 20 | North Dakota | <1K | 0.79× | |
| 21 | Mississippi | ~4K | 0.77× | |
| 22 | Rhode Island | ~2K | 0.77× | |
| 23 | Virginia | ~10K | 0.76× | |
| 24 | Arkansas | ~4K | 0.76× | |
| 25 | New York | ~30K | 0.75× | |
| 26 | North Carolina | ~10K | 0.75× | |
| 27 | Kansas | ~4K | 0.75× | |
| 28 | Delaware | ~1K | 0.74× | |
| 29 | Missouri | ~7K | 0.73× | |
| 30 | Alabama | ~6K | 0.73× | |
| 31 | Connecticut | ~5K | 0.73× | |
| 32 | Nebraska | ~2K | 0.73× | |
| 33 | Washington, District of Columbia | ~1K | 0.73× | |
| 34 | Montana | ~1K | 0.73× | |
| 35 | Florida | ~30K | 0.72× | |
| 36 | Indiana | ~8K | 0.72× | |
| 37 | South Carolina | ~7K | 0.72× | |
| 38 | Massachusetts | ~9K | 0.71× | |
| 39 | Tennessee | ~9K | 0.70× | |
| 40 | Kentucky | ~5K | 0.70× | |
| 41 | Vermont | <1K | 0.70× | |
| 42 | Ohio | ~10K | 0.69× | |
| 43 | Michigan | ~10K | 0.69× | |
| 44 | Minnesota | ~6K | 0.68× | |
| 45 | Iowa | ~3K | 0.67× | |
| 46 | Pennsylvania | ~10K | 0.66× | |
| 47 | Wisconsin | ~6K | 0.65× | |
| 48 | West Virginia | ~2K | 0.65× | |
| 49 | New Hampshire | ~2K | 0.64× | |
| 50 | Maine | ~1K | 0.62× |
The strongest cross-interests of the Jabbawockeez audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billy Elliot | Movies & TV | 260.03× | ||
| 02 | MGM Grand Las Vegas | Travel & Leisure | 19.31× | ||
| 03 | Tim Duncan | Sports | 18.12× | ||
| 04 | Bill Russell | Sports | 18.12× | ||
| 05 | Moonrise Kingdom | Movies & TV | 18.12× | ||
| 06 | Midnight in Paris | Movies & TV | 18.12× | ||
| 07 | West Side Story | Music & Radio | 18.12× | ||
| 08 | Maddie Ziegler | Movies & TV | 14.71× | ||
| 09 | Christian Slater | Movies & TV | 12.65× | ||
| 10 | Arabic coffee | Food & Beverages | 9.13× | ||
| 11 | Kate Mara | Movies & TV | 8.59× | ||
| 12 | Teyana Taylor | Movies & TV | 7.75× | ||
| 13 | Monsters | Movies & TV | 4.62× | ||
| 14 | Internet celebrity | Internet & Social Media | 4.23× | ||
| 15 | Las Vegas Strip | Travel & Leisure | 4.16× | ||
| 16 | Pizza Hut | Food & Beverages | 2.48× | ||
| 17 | Subway | Food & Beverages | 2.28× | ||
| 18 | Domino's Pizza | Food & Beverages | 2.22× | ||
| 19 | McDonald's | Food & Beverages | 1.86× | ||
| 20 | Mortgage loans | Business & Career | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Urban Lifestyle | OPEN | 1.48× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.49× | |
| Design Affinity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.72× |
Jabbawockeez has an estimated audience of 625,557 people in United States, concentrated in California and Nevada.
47.7% of Jabbawockeez fans are female, 52.3% are male, with an average age of 35.2 years.
Jabbawockeez fans show strongest brand affinity for Billy Elliot (260.03×), MGM Grand Las Vegas (19.31×), and Teyana Taylor (7.75×) over the country average.
Jabbawockeez fans in United States are most concentrated in California (reach ~100K), Nevada (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Jabbawockeez itself, the audience over-indexes on MGM Grand Las Vegas (19.31×), Teyana Taylor (7.75×), Tim Duncan (18.12×), and Internet celebrity (4.23×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Jabbawockeez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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