Jackass Audience in United States

Jackass logo

Jackass has an estimated audience of 719,508 people in United States. 26.7% are female, 73.3% are male, average age 25.8. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Home construction, 3D printing, Elsword, Arnold Palmer.

The average Jackass fan in United States is 25.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Home construction, 3D printing, with strongest over-indexing on Dog breed (3.25× the country average). Demographically, the Jackass audience skews more male with an average age of 25.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Jackass fans

Demographic split for Jackass audience in United States
MetricValue
Female26.7%
Male73.3%
Average age25.8
Estimated audience size719,508

Audience persona

The typical Jackass fan in United States is more male, around 25.8 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Jackass in United States
RegionReachAffinity
California91,9731.16×
Texas67,3631.09×
Florida45,8370.94×
New York35,3930.88×
Pennsylvania28,2371.17×
Illinois24,4031.02×
Ohio23,6161.07×
Georgia20,7110.93×
North Carolina20,4750.95×
Michigan18,7761×
Tennessee16,1951.12×
New Jersey16,1920.88×
Arizona15,4491.05×
Virginia14,7700.84×
Indiana14,3611.09×
Washington14,0550.97×
Colorado12,7791.13×
Massachusetts12,2800.87×
Missouri12,1381.05×
Kentucky11,0641.23×
Wisconsin10,4390.96×
Alabama10,0491×
South Carolina9,9690.92×
Maryland9,8700.8×
Oklahoma9,4781.19×
Oregon9,3301.13×
Minnesota9,3270.9×
Louisiana9,2841×
Nevada7,3261.05×
Utah6,7451.05×
Arkansas6,5291.1×
Connecticut6,5040.9×
Iowa6,2781.06×
Kansas6,2131.1×
Mississippi5,4430.92×
New Mexico4,2801.19×
West Virginia4,2491.27×
Idaho4,1231.14×
Nebraska3,7091.03×
New Hampshire2,7240.96×
Maine2,6291.02×
Hawaii2,6180.85×
Montana2,1231.06×
Rhode Island1,9560.85×
South Dakota1,6180.97×
Delaware1,5640.79×
Washington, District of Columbia1,4490.67×
North Dakota1,3780.93×
Alaska1,3540.88×
Vermont1,2020.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jackass audience
BrandAffinityCategory
Dog breed3.25×Pets & Animals
Home construction3.07×Home & Garden
3D printing4.97×Technology & Electronics
Elsword30.47×Games
Arnold Palmer8.77×Sports
Alaska2.22×Travel & Leisure
Winemaking5.64×Food & Beverages
Combat sport1.59×Sports
Assassin's Creed: Brotherhood8.23×Games
Justice2.07×Politics & Society
Nebraska1.89×Travel & Leisure
Panama2.43×Travel & Leisure
Racing1.7×Cars & Mobility
ABC 7 Chicago2.67×Movies & TV
WESH2.81×Movies & TV
Sinaloa2.07×Travel & Leisure
Casely3.58×Shopping
nbc chicago3.08×Movies & TV
Sailor2.7×Travel & Leisure
David Yurman1.69×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jackass audience
TraitClusterScore
ExtroversionTHRILL1.96
Early Adopter MentalityPOWER1.38
Convenience OrientationPREMIUM1.36
Social Media UsageJOY1.08
LGBTQ+ IdentityOPEN1.06
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Jackass
CountryShare
United States31.2%
Brazil7.8%
Germany5.3%

See Jackass audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Jackass have in United States?

Jackass has an estimated audience of 719,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Jackass fans?

26.7% of Jackass fans are female, 73.3% are male, with an average age of 25.8 years.

Which brands do Jackass fans like most?

Jackass fans show strongest brand affinity for Dog breed (3.25×), Home construction (3.07×), and 3D printing (4.97×) over the country average.

Where do Jackass fans live in United States?

Jackass fans in United States are most concentrated in California (reach 91,973), Texas (reach 67,363), and Florida (reach 45,837). These three regions account for the largest share of the active audience.

What other brands do Jackass fans also like?

Beyond Jackass itself, the audience over-indexes on Home construction (3.07×), 3D printing (4.97×), Elsword (30.47×), and Arnold Palmer (8.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jackass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.