Jimmy Swaggart Audience in United States

Jimmy Swaggart logo

Jimmy Swaggart has an estimated audience of 2,422,946 people in United States. 59.2% are female, 40.8% are male, average age 46.0. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Historic site, Governor of Michigan, Goop, Zoo Tycoon (series).

The average Jimmy Swaggart fan in United States is 46.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Historic site, Governor of Michigan, with strongest over-indexing on Elsword (11.25× the country average). Demographically, the Jimmy Swaggart audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Singer-songwriter

Demographics of Jimmy Swaggart fans

Demographic split for Jimmy Swaggart audience in United States
MetricValue
Female59.2%
Male40.8%
Average age46.0
Estimated audience size2,422,946

Audience persona

The typical Jimmy Swaggart fan in United States is more female, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Jimmy Swaggart in United States
RegionReachAffinity
Texas231,6931.11×
California154,6080.58×
Florida145,3430.89×
North Carolina119,3201.64×
Louisiana107,3333.44×
Georgia101,8291.36×
Tennessee83,9851.73×
Alabama82,7312.44×
New York80,3060.59×
Ohio78,7101.05×
Pennsylvania64,8360.79×
Virginia61,2041.04×
South Carolina59,2661.63×
Illinois57,7200.72×
Indiana52,2461.18×
Michigan50,9310.8×
Kentucky49,5071.63×
Mississippi49,4342.48×
Missouri48,4191.24×
Oklahoma43,9931.64×
Arkansas41,7332.09×
Arizona36,1670.73×
Maryland35,4880.85×
New Jersey35,4720.58×
Washington32,1880.66×
Minnesota25,6350.74×
Colorado24,2710.64×
Massachusetts23,3110.49×
Wisconsin22,6550.62×
Oregon22,2250.8×
West Virginia20,1571.79×
Iowa20,0871.01×
Kansas18,1600.95×
Connecticut14,4220.59×
Nevada12,8070.55×
New Mexico11,0030.91×
Idaho8,6200.71×
Utah8,1070.37×
Nebraska7,4950.62×
Hawaii7,4390.71×
Maine6,4540.74×
New Hampshire5,6850.6×
Washington, District of Columbia5,2430.72×
Delaware4,9480.74×
Montana4,0800.61×
South Dakota4,0270.72×
Alaska3,4650.67×
Rhode Island3,4440.45×
North Dakota2,6770.54×
Wyoming2,0430.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jimmy Swaggart audience
BrandAffinityCategory
Elsword11.25×Games
Historic site2.93×Arts & Culture
Governor of Michigan4.52×Politics & Society
Goop3.17×Internet & Social Media
Zoo Tycoon (series)11.25×Games
Fairy godmother4.17×Literature
Hipster4.93×Politics & Society
Noodle (Gorillaz)1.6×Music & Radio
Grinch1.77×Movies & TV
Hibachi3.4×Food & Beverages
Wok2.83×Food & Beverages
Vocal harmony1.92×Music & Radio
Home staging2.13×Home & Garden
Google Home2.61×Technology & Electronics
Mathcore3.07×Music & Radio
MK1.59×Music & Radio
Cherish (group)4.04×Music & Radio
headspace3.4×Health
HydraFacial2.94×Beauty & Wellness
El Paso County, Colorado4.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jimmy Swaggart audience
TraitClusterScore
Family OrientationCONSERVATISM1.26
Need for SecurityCONSERVATISM1.17
Community OrientationOPEN1.16
Price SensitivityPREMIUM1.16
Risk AppetiteTHRILL1.13
SustainabilityBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Jimmy Swaggart
CountryShare
United States77.8%
Brazil7.3%
South Africa5.7%

See Jimmy Swaggart audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Jimmy Swaggart have in United States?

Jimmy Swaggart has an estimated audience of 2,422,946 people in United States, concentrated in Texas and California.

What is the gender split and age of Jimmy Swaggart fans?

59.2% of Jimmy Swaggart fans are female, 40.8% are male, with an average age of 46.0 years.

Which brands do Jimmy Swaggart fans like most?

Jimmy Swaggart fans show strongest brand affinity for Elsword (11.25×), Historic site (2.93×), and Governor of Michigan (4.52×) over the country average.

Where do Jimmy Swaggart fans live in United States?

Jimmy Swaggart fans in United States are most concentrated in Texas (reach 231,693), California (reach 154,608), and Florida (reach 145,343). These three regions account for the largest share of the active audience.

What other brands do Jimmy Swaggart fans also like?

Beyond Jimmy Swaggart itself, the audience over-indexes on Historic site (2.93×), Governor of Michigan (4.52×), Goop (3.17×), and Zoo Tycoon (series) (11.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Swaggart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.