Karen Khachanov Audience in United States

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Karen Khachanov has an estimated audience of 969,838 people in United States. 42.3% are female, 57.7% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: University at Albany, SUNY, Pro-Ject, Elsword, UK garage, Volcano, Hawaii.

The average Karen Khachanov fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include University at Albany, SUNY, Pro-Ject, Elsword, with strongest over-indexing on University at Albany, SUNY (50.92× the country average). Demographically, the Karen Khachanov audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Karen Khachanov fans

Demographic split for Karen Khachanov audience in United States
MetricValue
Female42.3%
Male57.7%
Average age38.1
Estimated audience size969,838

Audience persona

The typical Karen Khachanov fan in United States is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for University at Albany, SUNY.

Top regions in United States

Top regions ranked by reach for Karen Khachanov in United States
RegionReachAffinity
California194,5311.82×
Texas123,5601.48×
New York118,0822.18×
Florida102,6001.56×
Georgia63,9772.14×
Illinois40,9101.27×
North Carolina34,6141.19×
New Jersey33,0521.34×
Ohio32,8441.1×
Pennsylvania30,1660.92×
Virginia27,0751.15×
South Carolina26,5341.82×
Massachusetts25,6721.34×
Alabama20,5231.51×
Michigan18,0580.71×
Maryland17,8711.07×
Indiana16,8180.95×
Tennessee16,6630.86×
Arizona16,4260.83×
Wisconsin15,5321.06×
Minnesota15,1011.09×
Washington12,9690.67×
Nevada12,2891.31×
Connecticut12,1641.25×
Missouri11,5270.74×
Louisiana10,8130.86×
Arkansas10,7761.35×
Kentucky9,6960.8×
Colorado9,3190.61×
Oklahoma7,9040.73×
Oregon6,6940.6×
Kansas6,3590.83×
Iowa6,3110.79×
Mississippi6,1280.77×
Nebraska4,9661.02×
Utah4,8930.56×
Washington, District of Columbia4,5081.55×
Rhode Island4,2951.39×
New Mexico3,5160.72×
Hawaii3,3590.81×
New Hampshire3,0940.81×
Maine2,0110.58×
Delaware1,9320.72×
West Virginia1,9300.43×
Idaho1,9020.39×
South Dakota1,5000.67×
North Dakota1,4830.74×
Vermont1,2450.73×
Montana9760.36×
Alaska8800.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karen Khachanov audience
BrandAffinityCategory
University at Albany, SUNY50.92×Business & Career
Pro-Ject8.58×Music & Radio
Elsword32.49×Games
UK garage7.62×Music & Radio
Volcano, Hawaii24.91×Travel & Leisure
Stamp collecting5.01×Home & Garden
The Devil's Rejects10.72×Movies & TV
Dental hygienist6.94×Health
Product design1.76×Business & Career
Home equity1.66×Home & Garden
JDSU2.48×Business & Career
The Historian12.53×Literature
Natural rubber1.51×Cars & Mobility
Tezz4.57×Movies & TV
Penn & Teller5.34×Movies & TV
La Opinión4.22×News
Laneige3.17×Beauty & Wellness
Regional styles of Mexican music1.57×Music & Radio
Emperor Entertainment Group6.43×Business & Career
Home staging2.64×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karen Khachanov audience
TraitClusterScore
Luxury OrientationPREMIUM1.61
Risk AppetiteTHRILL1.42
Quality AwarenessPREMIUM1.29
LGBTQ+ IdentityOPEN1.19
Sports ActivityPOWER1.19
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Karen Khachanov
CountryShare
United States38.0%
Brazil9.8%
France5.9%

See Karen Khachanov audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Karen Khachanov have in United States?

Karen Khachanov has an estimated audience of 969,838 people in United States, concentrated in California and Texas.

What is the gender split and age of Karen Khachanov fans?

42.3% of Karen Khachanov fans are female, 57.7% are male, with an average age of 38.1 years.

Which brands do Karen Khachanov fans like most?

Karen Khachanov fans show strongest brand affinity for University at Albany, SUNY (50.92×), Pro-Ject (8.58×), and Elsword (32.49×) over the country average.

Where do Karen Khachanov fans live in United States?

Karen Khachanov fans in United States are most concentrated in California (reach 194,531), Texas (reach 123,560), and New York (reach 118,082). These three regions account for the largest share of the active audience.

What other brands do Karen Khachanov fans also like?

Beyond Karen Khachanov itself, the audience over-indexes on Pro-Ject (8.58×), Elsword (32.49×), UK garage (7.62×), and Volcano, Hawaii (24.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karen Khachanov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.