Kawasaki Jet Ski Audience in United States

Kawasaki Jet Ski logo

Kawasaki Jet Ski has an estimated audience of 386,515 people in United States. 8.0% are female, 92.0% are male, average age 45.1. Top regions: Florida, California, Texas. Top brand affinities: Israel, Electrolyte, Governor of Michigan, Hipster, Jennifer Fisher Jewelry.

The average Kawasaki Jet Ski fan in United States is 45.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Israel, Electrolyte, Governor of Michigan, with strongest over-indexing on Israel (5.31× the country average). Demographically, the Kawasaki Jet Ski audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Video game

Demographics of Kawasaki Jet Ski fans

Demographic split for Kawasaki Jet Ski audience in United States
MetricValue
Female8.0%
Male92.0%
Average age45.1
Estimated audience size386,515

Audience persona

The typical Kawasaki Jet Ski fan in United States is more male, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Kawasaki Jet Ski in United States
RegionReachAffinity
Florida39,9821.53×
California33,0600.78×
Texas27,2980.82×
New York18,5510.86×
Michigan14,1401.4×
North Carolina11,8851.02×
Georgia11,4260.96×
Illinois10,4480.81×
Pennsylvania10,2990.79×
New Jersey9,9581.01×
Ohio9,7560.82×
Missouri8,8691.42×
Tennessee8,4501.09×
Virginia7,5660.8×
Arizona7,4920.95×
Alabama7,1941.33×
Washington6,9380.89×
South Carolina6,6601.15×
Minnesota6,6051.19×
Indiana6,3490.9×
Wisconsin6,2081.07×
Oklahoma5,8241.36×
Massachusetts5,7630.76×
Louisiana5,0761.02×
Maryland5,0260.76×
Kentucky4,6920.97×
Colorado4,4130.72×
Utah3,5811.03×
Kansas3,5671.17×
Arkansas3,5661.12×
Nevada3,5510.95×
Mississippi3,3521.05×
Connecticut3,3310.86×
Oregon3,1460.71×
Iowa2,9590.93×
Nebraska2,9441.52×
New Hampshire2,0291.33×
Idaho1,9090.98×
West Virginia1,7630.98×
Maine1,6681.2×
New Mexico1,4150.73×
Hawaii1,1800.71×
North Dakota1,1441.44×
South Dakota1,1231.26×
Montana1,1111.04×
Rhode Island9920.81×
Alaska8801.06×
Delaware7580.71×
Vermont5710.84×
Wyoming5410.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kawasaki Jet Ski audience
BrandAffinityCategory
Israel5.31×Travel & Leisure
Electrolyte8.44×Health
Governor of Michigan11.35×Politics & Society
Hipster13.69×Politics & Society
Jennifer Fisher Jewelry33.82×Fashion & Accessoires
Vocal harmony6.24×Music & Radio
Cherish (group)14.62×Music & Radio
Product design2.3×Business & Career
Wok7.38×Food & Beverages
Home construction1.61×Home & Garden
Nebraska Cornhuskers football3.83×Sports
Stamp collecting4.91×Home & Garden
Minnesota1.65×Travel & Leisure
Endless Space21.71×Games
Goop4.73×Internet & Social Media
Alaska1.52×Travel & Leisure
Keith Stanfield5.41×Movies & TV
UK garage4.46×Music & Radio
Google Home5.25×Technology & Electronics
Go Go's9.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kawasaki Jet Ski audience
TraitClusterScore
Risk AppetiteTHRILL4.28
Luxury OrientationPREMIUM1.75
Pet OwnershipJOY1.38
PatriotismCONSERVATISM1.36
Community OrientationOPEN1.34
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Kawasaki Jet Ski
CountryShare
United States59.9%
Brazil11.9%
Canada6.0%

See Kawasaki Jet Ski audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Kawasaki Jet Ski have in United States?

Kawasaki Jet Ski has an estimated audience of 386,515 people in United States, concentrated in Florida and California.

What is the gender split and age of Kawasaki Jet Ski fans?

8.0% of Kawasaki Jet Ski fans are female, 92.0% are male, with an average age of 45.1 years.

Which brands do Kawasaki Jet Ski fans like most?

Kawasaki Jet Ski fans show strongest brand affinity for Israel (5.31×), Electrolyte (8.44×), and Governor of Michigan (11.35×) over the country average.

Where do Kawasaki Jet Ski fans live in United States?

Kawasaki Jet Ski fans in United States are most concentrated in Florida (reach 39,982), California (reach 33,060), and Texas (reach 27,298). These three regions account for the largest share of the active audience.

What other brands do Kawasaki Jet Ski fans also like?

Beyond Kawasaki Jet Ski itself, the audience over-indexes on Electrolyte (8.44×), Governor of Michigan (11.35×), Hipster (13.69×), and Jennifer Fisher Jewelry (33.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kawasaki Jet Ski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.