Kenny G Audience in United States

Kenny G has an estimated audience of 996,184 people in United States. 58.8% are female, 41.2% are male, average age 46.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Michael Bolton, Microblogging, Katharine McPhee.

The average Kenny G fan in United States is 46.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Michael Bolton, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Kenny G audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Jazz

Demographics of Kenny G fans

Demographic split for Kenny G audience in United States
MetricValue
Female58.8%
Male41.2%
Average age46.4
Estimated audience size996,184

Audience persona

The typical Kenny G fan in United States is more female, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Kenny G in United States
RegionReachAffinity
California120,6691.1×
Texas99,1011.16×
Florida82,1041.22×
New York54,0310.97×
Washington36,5091.83×
Ohio35,6311.16×
Illinois35,2751.06×
Georgia34,9351.14×
North Carolina32,7761.09×
Pennsylvania31,8320.95×
Michigan29,9621.15×
Virginia23,3030.96×
Indiana23,1811.27×
Arizona21,9481.08×
New Jersey21,7280.86×
Tennessee20,0101×
Maryland18,2681.07×
Massachusetts17,6340.9×
Alabama16,0251.15×
Missouri15,8300.99×
Louisiana14,9591.16×
South Carolina14,5690.97×
Colorado13,5820.87×
Kentucky12,4441×
Wisconsin12,2280.82×
Minnesota11,9430.84×
Oregon11,8491.04×
Oklahoma11,0921×
Arkansas10,3271.26×
Nevada10,0981.05×
Connecticut9,3460.94×
Mississippi9,3371.14×
Utah8,5590.96×
Kansas7,7770.99×
New Mexico7,2251.45×
Iowa7,0540.86×
Idaho4,5860.92×
Nebraska4,2680.85×
New Hampshire4,2411.08×
Hawaii3,9360.92×
West Virginia3,8800.84×
Washington, District of Columbia3,1601.06×
Maine2,9510.83×
Delaware2,4700.9×
Rhode Island2,3980.76×
Montana2,2950.83×
Alaska1,7550.82×
South Dakota1,7210.75×
North Dakota1,4160.69×
Vermont1,2140.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenny G audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Michael Bolton42.53×Music & Radio
Microblogging12.67×Technology & Electronics
Katharine McPhee39.32×Movies & TV
Singer-songwriter5.51×Music & Radio
Dennis Quaid19.26×Movies & TV
Quincy Jones24.71×Music & Radio
Income tax13.19×Business & Career
MSN3.91×News
Barry Manilow16.21×Music & Radio
Noah Cyrus18.08×Music & Radio
Nick Lachey23.35×Movies & TV
Earth, Wind & Fire18.03×Music & Radio
Chaka Khan16.9×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Luther Vandross13.82×Music & Radio
Deion Sanders6.96×Sports
Bossa nova10.99×Music & Radio
Smokey Robinson13.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenny G audience
TraitClusterScore
Quality AwarenessPREMIUM2.26
PatriotismCONSERVATISM1.75
IndulgenceJOY1.51
Community OrientationOPEN1.46
SpiritualityBALANCE1.36
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Kenny G
CountryShare
United States50.9%
Brazil10.1%
Japan4.9%

See Kenny G audiences in other countries

More Jazz audiences in United States

Frequently asked questions

How many fans does Kenny G have in United States?

Kenny G has an estimated audience of 996,184 people in United States, concentrated in California and Texas.

What is the gender split and age of Kenny G fans?

58.8% of Kenny G fans are female, 41.2% are male, with an average age of 46.4 years.

Which brands do Kenny G fans like most?

Kenny G fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Michael Bolton (42.53×) over the country average.

Where do Kenny G fans live in United States?

Kenny G fans in United States are most concentrated in California (reach 120,669), Texas (reach 99,101), and Florida (reach 82,104). These three regions account for the largest share of the active audience.

What other brands do Kenny G fans also like?

Beyond Kenny G itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Michael Bolton (42.53×), Microblogging (12.67×), and Katharine McPhee (39.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenny G. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.