Khruangbin Audience in United States
Khruangbin has an estimated audience of 981,380 people in United States. 44.2% are female, 55.8% are male, average age 42.0. Top brand affinities: Keene, New Hampshire, Staycation, Mathcore, Google Home, Historic site.
Top brand affinities include Keene, New Hampshire, Staycation, Mathcore, with strongest over-indexing on Keene, New Hampshire (634.57× the country average). Demographically, the Khruangbin audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Khruangbin fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 42.0 |
| Estimated audience size | 981,380 |
Audience persona
The typical Khruangbin fan in United States is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 634.57× | Travel & Leisure |
| Staycation | 15.74× | Home & Garden |
| Mathcore | 17.32× | Music & Radio |
| Google Home | 10.94× | Technology & Electronics |
| Historic site | 7× | Arts & Culture |
| Voter registration | 6.43× | Politics & Society |
| Nebraska Cornhuskers football | 4.21× | Sports |
| Home construction | 1.53× | Home & Garden |
| Pro-Ject | 4.25× | Music & Radio |
| The Historian | 15.76× | Literature |
| Nationality | 1.85× | Politics & Society |
| Kendra Scott | 2.34× | Fashion & Accessoires |
| Wikia | 2.64× | Internet & Social Media |
| Kona Grill | 8.31× | Food & Beverages |
| Kento Yamazaki | 8.31× | Movies & TV |
| Vocal harmony | 3.38× | Music & Radio |
| Eurail | 15.88× | Cars & Mobility |
| Throne of Glass | 5.29× | Literature |
| Jesse Plemons | 2.35× | Movies & TV |
| Home staging | 3.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.94 |
| Sustainability | BALANCE | 1.38 |
| Travelling | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.5% |
| United Kingdom | 8.7% |
| Japan | 5.8% |
See Khruangbin audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
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- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Khruangbin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.