King Ranch Audience in United States

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King Ranch has an estimated audience of 488,112 people in United States. 22.7% are female, 77.3% are male, average age 36.7. Top regions: Texas, California, Florida. Top brand affinities: Arrietty, Elsword, Academy Award for Best Production Design, Academy Award for Best Original Score, Hipster.

The average King Ranch fan in United States is 36.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Arrietty, Elsword, Academy Award for Best Production Design, with strongest over-indexing on Arrietty (19.97× the country average). Demographically, the King Ranch audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of King Ranch fans

Demographic split for King Ranch audience in United States
MetricValue
Female22.7%
Male77.3%
Average age36.7
Estimated audience size488,112

Audience persona

The typical King Ranch fan in United States is more male, around 36.7 years old, with strong Family Orientation tendencies and a notable affinity for Arrietty.

Top regions in United States

Top regions ranked by reach for King Ranch in United States
RegionReachAffinity
Texas225,4885.37×
California29,1560.54×
Florida28,6530.87×
Georgia16,6861.11×
North Carolina13,9960.95×
Tennessee11,8201.21×
Oklahoma11,1282.05×
New York11,0060.4×
Alabama10,5541.55×
Illinois10,5030.65×
Louisiana10,4271.66×
Ohio10,1060.67×
Pennsylvania9,5440.58×
Missouri8,6481.1×
Michigan8,5260.67×
Virginia8,4310.71×
Arizona8,2440.83×
Colorado8,1571.06×
South Carolina7,6201.04×
Indiana7,5260.84×
Kentucky7,0421.15×
Mississippi6,6791.66×
Arkansas6,6761.66×
Washington6,1290.63×
Minnesota6,0360.86×
Kansas5,3391.39×
Wisconsin5,0900.69×
Massachusetts4,7240.49×
New Jersey4,6270.37×
Iowa4,4851.12×
Maryland4,0790.49×
Utah3,6590.84×
Oregon3,6500.65×
New Mexico3,4451.41×
Nevada2,9890.63×
Nebraska2,8121.15×
Connecticut2,6250.54×
Idaho2,1920.9×
West Virginia2,0210.89×
Montana1,7991.33×
South Dakota1,4531.29×
New Hampshire1,1750.61×
North Dakota1,1331.13×
Maine1,0710.61×
Hawaii1,0570.5×
Wyoming9691.34×
Washington, District of Columbia8460.58×
Rhode Island7850.51×
Delaware6420.48×
Alaska6250.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for King Ranch audience
BrandAffinityCategory
Arrietty19.97×Movies & TV
Elsword19.97×Games
Academy Award for Best Production Design19.97×Movies & TV
Academy Award for Best Original Score19.97×Movies & TV
Hipster10.06×Politics & Society
Nationality2.07×Politics & Society
Nebraska2.52×Travel & Leisure
N1 road (South Africa)3.78×Travel & Leisure
Hammock camping6×Travel & Leisure
Hog Hunting2.7×Sports
Eden Lake6.27×Movies & TV
Historic site3.21×Arts & Culture
Diane Sawyer6.67×Movies & TV
Monogram2.78×Home & Garden
MK2.96×Music & Radio
Northrop Grumman4.19×Business & Career
Suikoden IV19.97×Games
Israeli cuisine5.6×Food & Beverages
Cullinan Diamond10.26×
Electrolyte2.81×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by King Ranch audience
TraitClusterScore
Family OrientationCONSERVATISM2.35
Need for SecurityCONSERVATISM1.83
IndulgenceJOY1.45
Risk AppetiteTHRILL1.43
Luxury OrientationPREMIUM1.35
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for King Ranch
CountryShare
United States86.9%
Canada9.4%
Germany2.4%

See King Ranch audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does King Ranch have in United States?

King Ranch has an estimated audience of 488,112 people in United States, concentrated in Texas and California.

What is the gender split and age of King Ranch fans?

22.7% of King Ranch fans are female, 77.3% are male, with an average age of 36.7 years.

Which brands do King Ranch fans like most?

King Ranch fans show strongest brand affinity for Arrietty (19.97×), Elsword (19.97×), and Academy Award for Best Production Design (19.97×) over the country average.

Where do King Ranch fans live in United States?

King Ranch fans in United States are most concentrated in Texas (reach 225,488), California (reach 29,156), and Florida (reach 28,653). These three regions account for the largest share of the active audience.

What other brands do King Ranch fans also like?

Beyond King Ranch itself, the audience over-indexes on Elsword (19.97×), Academy Award for Best Production Design (19.97×), Academy Award for Best Original Score (19.97×), and Hipster (10.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for King Ranch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.