Rascasse Audience Intelligence

Knocked Up Audience in United States

A data profile of the people who buy, follow and care about Knocked Up in United States — modelled from more than twelve digital signal sources. Knocked Up has an estimated audience of 1,116,984 people in United States.

#1644among Movie / TV Show / Series in United States#3899in Movies & TV

The average Knocked Up fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Cattrall, Winona Ryder, Dumb and Dumber, with strongest over-indexing on Kim Cattrall (103.31× the country average).

Demographically, the Knocked Up audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knocked Up fan in United States is more female, around 38.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knocked Up profile in United States.

Audience size
1.1M
in United States
Gender
68.6%♀
31.4% male
Age
38.6
average years
Country rank
#21953
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knocked Up viewers

68.6% are female, 31.4% are male, average age 38.6.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Knocked Up audience in United States
MetricValue
Female68.6%
Male31.4%
Average age38.6
Estimated audience size1,116,984
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Knocked Up audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4919%
50+18%
Fig. 04

Worldwide distribution

32.5%

of the worldwide Knocked Up audience comes from United States.

Worldwide audience distribution share by country for Knocked Up
CountryShare
United States32.5%
Germany14.7%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knocked Up audience in United States is strongest.

Fig. 05

Top regions by affinity

Knocked Up fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.21×
02New Mexico~7K1.20×
03Arizona~30K1.17×
04Montana~4K1.17×
05Colorado~20K1.16×
06Idaho~6K1.16×
07Oregon~10K1.14×
08Utah~10K1.14×
09Iowa~10K1.10×
10Kansas~9K1.09×
11Texas~100K1.08×
12Washington~20K1.07×
13Nebraska~6K1.07×
14North Dakota~2K1.07×
15Nevada~10K1.06×
16Missouri~20K1.05×
17South Dakota~3K1.05×
18Alaska~2K1.05×
19Indiana~20K1.04×
20Wisconsin~20K1.04×
21Oklahoma~10K1.04×
22Vermont~2K1.03×
23Michigan~30K1.02×
24New Hampshire~4K1.02×
25Illinois~40K1.01×
26Minnesota~20K1.00×
27Kentucky~10K1.00×
28Rhode Island~4K1.00×
29Ohio~30K0.99×
30Connecticut~10K0.99×
31Massachusetts~20K0.98×
32Maine~4K0.98×
33West Virginia~5K0.96×
34Pennsylvania~40K0.95×
35Arkansas~9K0.95×
36New York~60K0.92×
37Tennessee~20K0.90×
38North Carolina~30K0.89×
39New Jersey~20K0.89×
40Maryland~20K0.88×
41Louisiana~10K0.87×
42Delaware~3K0.87×
43Virginia~20K0.85×
44South Carolina~10K0.85×
45Alabama~10K0.85×
46Florida~60K0.84×
47Mississippi~8K0.84×
48Hawaii~4K0.84×
49Georgia~30K0.83×
50Washington, District of Columbia~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Knocked Up, United States
0.77×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knocked Up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knocked Up audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV103.31×
02Sausage PartyMovies & TV93.15×
03Hot FuzzMovies & TV72.43×
04Jason SegelMovies & TV71.48×
05Dumb and DumberMovies & TV68.55×
06Toni ColletteMovies & TV68.23×
07My Big Fat Greek WeddingMovies & TV61.37×
08Austin Powers (film series)Movies & TV56.28×
0922 Jump StreetMovies & TV54.11×
10Jack NicholsonMovies & TV48.14×
11Legally BlondeMovies & TV46.15×
12Winona RyderMovies & TV46.09×
13The Big LebowskiMovies & TV41.57×
14Jason SudeikisMovies & TV40.28×
15La La Land (film)Movies & TV24.25×
16Zooey DeschanelMovies & TV21.28×
17Jonah HillMovies & TV19.91×
18Twin PeaksMovies & TV19.79×
19Melissa McCarthyMovies & TV19.47×
20Nicolas CageMovies & TV18.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knocked Up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knocked Up audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.51×
IndulgenceJOY1.44×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knocked Up audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
DIY MentalityTHRILL0.74×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knocked Up have in United States?

Knocked Up has an estimated audience of 1,116,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Knocked Up viewers?

68.6% of Knocked Up fans are female, 31.4% are male, with an average age of 38.6 years.

03

Which brands do Knocked Up fans like most?

Knocked Up fans show strongest brand affinity for Kim Cattrall (103.31×), Winona Ryder (46.09×), and Dumb and Dumber (68.55×) over the country average.

04

Where do Knocked Up fans live in United States?

Knocked Up fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Knocked Up fans also like?

Beyond Knocked Up itself, the audience over-indexes on Winona Ryder (46.09×), Dumb and Dumber (68.55×), Jason Segel (71.48×), and Jack Nicholson (48.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Knocked Up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knocked Up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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