Knockout Audience in United States

Knockout logo

Knockout has an estimated audience of 2,675,804 people in United States. 25.4% are female, 74.6% are male, average age 34.2. Top regions: Texas, California, Oklahoma. Top brand affinities: Combat sport, Minnesota, Bank account, Notre Dame Fighting Irish football, Ellen Burstyn.

The average Knockout fan in United States is 34.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Combat sport, Minnesota, Bank account, with strongest over-indexing on Combat sport (1.68× the country average). Demographically, the Knockout audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Knockout fans

Demographic split for Knockout audience in United States
MetricValue
Female25.4%
Male74.6%
Average age34.2
Estimated audience size2,675,804

Audience persona

The typical Knockout fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Knockout in United States
RegionReachAffinity
Texas1,474,5256.41×
California430,9451.46×
Oklahoma197,7036.65×
Illinois132,4131.49×
Florida122,2680.67×
Pennsylvania112,7731.25×
New York94,6050.63×
Ohio85,2561.03×
Georgia62,8070.76×
New Mexico56,2544.19×
Missouri51,3781.19×
Massachusetts49,9510.95×
Arkansas48,9482.22×
North Carolina45,0560.56×
Michigan44,3230.63×
Arizona41,4630.76×
Virginia37,0570.57×
New Jersey36,0430.53×
Indiana34,0540.7×
Colorado33,5750.8×
Washington30,7940.57×
Louisiana29,6420.86×
Tennessee27,9810.52×
Iowa26,0711.18×
Kansas25,7361.22×
Maryland24,4080.53×
Wisconsin21,0180.52×
Alabama20,4600.55×
South Carolina20,2180.5×
Minnesota18,8230.49×
Kentucky17,9760.54×
Oregon16,9340.55×
Nevada15,6380.6×
Connecticut13,1290.49×
Mississippi11,9320.54×
Nebraska11,7530.88×
Utah11,4590.48×
Idaho9,2350.69×
West Virginia6,0690.49×
Hawaii4,8580.42×
Washington, District of Columbia4,4760.56×
Delaware4,4500.6×
North Dakota4,3570.79×
Rhode Island4,1850.49×
Maine4,0790.43×
New Hampshire3,9800.38×
Montana3,0990.42×
South Dakota2,2780.37×
Alaska2,1960.38×
Vermont1,6240.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knockout audience
BrandAffinityCategory
Combat sport1.68×Sports
Minnesota1.51×Travel & Leisure
Bank account1.93×Business & Career
Notre Dame Fighting Irish football2.62×Sports
Ellen Burstyn4.64×Movies & TV
Acoustic music2.33×Music & Radio
Chili con carne3.73×Food & Beverages
Thom Browne4.29×Fashion & Accessoires
Graham Greene2.76×Literature
N1 road (South Africa)1.7×Travel & Leisure
Jack Skellington2.51×Movies & TV
Wizards of Waverly Place2.31×Movies & TV
WESH1.67×Movies & TV
Overtone3.29×Beauty & Wellness
Biblical inspiration2.91×Politics & Society
Naomi Scott1.93×Movies & TV
Julius Caesar (play)2.03×
Warren Zevon2.76×Music & Radio
Commercial mortgage1.93×Business & Career
nbc chicago1.66×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knockout audience
TraitClusterScore
Risk AppetiteTHRILL1.91
Early Adopter MentalityPOWER1.83
LGBTQ+ IdentityOPEN1.35
ExtroversionTHRILL1.35
Luxury OrientationPREMIUM1.18
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Knockout
CountryShare
United States39.8%
Philippines5.8%
Thailand5.7%

See Knockout audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Knockout have in United States?

Knockout has an estimated audience of 2,675,804 people in United States, concentrated in Texas and California.

What is the gender split and age of Knockout fans?

25.4% of Knockout fans are female, 74.6% are male, with an average age of 34.2 years.

Which brands do Knockout fans like most?

Knockout fans show strongest brand affinity for Combat sport (1.68×), Minnesota (1.51×), and Bank account (1.93×) over the country average.

Where do Knockout fans live in United States?

Knockout fans in United States are most concentrated in Texas (reach 1,474,525), California (reach 430,945), and Oklahoma (reach 197,703). These three regions account for the largest share of the active audience.

What other brands do Knockout fans also like?

Beyond Knockout itself, the audience over-indexes on Minnesota (1.51×), Bank account (1.93×), Notre Dame Fighting Irish football (2.62×), and Ellen Burstyn (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knockout. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.