Rascasse Audience Intelligence

Lagavulin distillery Target Market in United States

A data profile of the people who buy, follow and care about Lagavulin distillery in United States — modelled from more than twelve digital signal sources. Lagavulin distillery has an estimated audience of 314,719 people in United States.

#56among Spirits in United States#4872among Brand in United States#2438in Food & Beverages

The average Lagavulin distillery fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Blanton's, The Macallan distillery, Small batch whiskey, with strongest over-indexing on Blanton's (48.64× the country average).

Demographically, the Lagavulin distillery audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lagavulin distillery fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Blanton's.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lagavulin distillery profile in United States.

Audience size
315K
in United States
Gender
38.8%♀
61.2% male
Age
42.1
average years
Country rank
#47156
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lagavulin distillery

38.8% are female, 61.2% are male, average age 42.1.

Fig. 02

Gender split

38.8%
Female
61.2%
Male
Demographic split for Lagavulin distillery audience in United States
MetricValue
Female38.8%
Male61.2%
Average age42.1
Estimated audience size314,719
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Lagavulin distillery audience in United States
Age bracketShare%
16-198%
20-2922%
30-3924%
40-4922%
50+23%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Lagavulin distillery audience comes from United States.

Worldwide audience distribution share by country for Lagavulin distillery
CountryShare
United States23.2%
United Kingdom10.4%
Germany8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lagavulin distillery audience in United States is strongest.

Fig. 05

Top regions by affinity

Lagavulin distillery customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.47×
02Washington~9K1.42×
03Colorado~7K1.39×
04Massachusetts~8K1.37×
05Oregon~5K1.33×
06Arizona~8K1.31×
07New Hampshire~2K1.23×
08Maine~1K1.22×
09Alaska<1K1.22×
10New York~20K1.19×
11Vermont<1K1.19×
12Montana~1K1.18×
13Hawaii~2K1.14×
14California~40K1.10×
15Connecticut~3K1.10×
16Illinois~10K1.09×
17New Jersey~8K1.07×
18Virginia~8K1.05×
19Minnesota~5K1.05×
20Nebraska~2K1.02×
21Wisconsin~5K1.00×
22Rhode Island<1K1.00×
23Maryland~5K0.99×
24Nevada~3K0.98×
25Iowa~3K0.98×
26Idaho~2K0.97×
27Michigan~8K0.94×
28South Dakota<1K0.93×
29Pennsylvania~10K0.92×
30Tennessee~6K0.92×
31Kansas~2K0.92×
32North Dakota<1K0.92×
33Indiana~5K0.91×
34Ohio~9K0.89×
35North Carolina~8K0.89×
36Missouri~4K0.89×
37Texas~20K0.85×
38Oklahoma~3K0.85×
39Utah~2K0.84×
40New Mexico~1K0.84×
41Delaware<1K0.84×
42West Virginia~1K0.83×
43Georgia~8K0.81×
44Arkansas~2K0.81×
45South Carolina~4K0.80×
46Florida~20K0.79×
47Kentucky~3K0.78×
48Alabama~3K0.75×
49Louisiana~3K0.73×
50Mississippi~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Lagavulin distillery, United States
0.70×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lagavulin distillery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lagavulin distillery audience
#·InterestCategoryAffinity×
01Talisker distilleryFood & Beverages50.42×
02Blanton'sFood & Beverages48.64×
03AbsintheFood & Beverages39.24×
04Paulaner BreweryFood & Beverages38.38×
05Basil Hayden'sFood & Beverages27.96×
06The Macallan distilleryFood & Beverages27.56×
07Grand MarnierTravel & Leisure24.53×
08Art dealerArts & Culture18.09×
09Malaysia AirlinesTravel & Leisure17.92×
10Straight whiskeyFood & Beverages14.38×
11Small batch whiskeyFood & Beverages13.86×
12Blended whiskeyFood & Beverages10.66×
13Tennessee whiskeyFood & Beverages9.74×
14Single malt whiskyFood & Beverages7.94×
15CigarFood & Beverages7.65×
16Scotch whiskyFood & Beverages6.93×
17Bourbon whiskeyFood & Beverages6.53×
18WhiskyFood & Beverages3.98×
19CocktailFood & Beverages2.74×
20Alcoholic beveragesFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lagavulin distillery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lagavulin distillery audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
IndulgenceJOY1.92×
Quality AwarenessPREMIUM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lagavulin distillery audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
CreativityOPEN0.75×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lagavulin distillery's target market in United States?

Lagavulin distillery's target market in United States covers an estimated 314,719 people, concentrated in California and Texas.

02

What is the gender split and age of Lagavulin distillery customers?

38.8% of the Lagavulin distillery audience are female, 61.2% are male, with an average age of 42.1 years.

03

Which brands do Lagavulin distillery fans like most?

Lagavulin distillery fans show strongest brand affinity for Blanton's (48.64×), The Macallan distillery (27.56×), and Small batch whiskey (13.86×) over the country average.

04

Where do Lagavulin distillery fans live in United States?

Lagavulin distillery fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lagavulin distillery fans also like?

Beyond Lagavulin distillery itself, the audience over-indexes on The Macallan distillery (27.56×), Small batch whiskey (13.86×), Art dealer (18.09×), and Bourbon whiskey (6.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lagavulin distillery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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