Lance Armstrong Audience in United States

Lance Armstrong logo

Lance Armstrong has an estimated audience of 826,879 people in United States. 38.9% are female, 61.1% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, The Devil's Rejects, A Streetcar Named Desire (1951 film), Goop, Emperor Entertainment Group.

The average Lance Armstrong fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, The Devil's Rejects, A Streetcar Named Desire (1951 film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lance Armstrong audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Cycling

Demographics of Lance Armstrong fans

Demographic split for Lance Armstrong audience in United States
MetricValue
Female38.9%
Male61.1%
Average age33.8
Estimated audience size826,879

Audience persona

The typical Lance Armstrong fan in United States is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lance Armstrong in United States
RegionReachAffinity
California103,8041.14×
Texas78,1191.1×
Florida49,3310.88×
New York47,0771.02×
Pennsylvania28,4641.02×
Illinois28,4351.03×
North Carolina24,7360.99×
Ohio23,9130.94×
Georgia22,8800.9×
Virginia21,0761.05×
New Jersey20,7230.99×
Michigan20,4250.94×
Colorado20,2591.55×
Massachusetts20,0531.23×
Washington19,4521.17×
Arizona16,6720.99×
Tennessee14,5000.87×
Indiana14,4950.96×
Maryland13,5520.95×
Minnesota13,4861.14×
Wisconsin12,8051.03×
Missouri12,7680.96×
South Carolina11,5460.93×
Oregon11,0701.17×
Connecticut9,0611.09×
Utah8,9231.2×
Kentucky8,7980.85×
Alabama8,7360.76×
Louisiana8,5940.81×
Oklahoma8,0150.87×
Iowa7,0191.03×
Nevada6,9780.87×
Kansas6,3090.97×
Arkansas6,0790.89×
Idaho4,8501.17×
Mississippi4,7970.7×
New Hampshire4,0211.23×
New Mexico3,7140.9×
Nebraska3,6920.89×
Maine3,2561.1×
Washington, District of Columbia3,2281.3×
Hawaii3,1880.9×
West Virginia2,9130.76×
Montana2,7031.18×
Rhode Island2,4990.95×
Delaware1,9610.86×
Vermont1,7711.22×
Alaska1,7020.96×
South Dakota1,5440.81×
North Dakota1,4540.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lance Armstrong audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
The Devil's Rejects69.19×Movies & TV
A Streetcar Named Desire (1951 film)35.07×Movies & TV
Goop11.3×Internet & Social Media
Emperor Entertainment Group19.86×Business & Career
Nationality3.1×Politics & Society
Elsword20×Games
Cryptic crossword18.7×Technology & Electronics
edureka41.34×Business & Career
Henry Hugglemonster20×Movies & TV
Tezz7.46×Movies & TV
Nebraska Cornhuskers football3.56×Sports
Alaska1.66×Travel & Leisure
Whataburger1.6×Food & Beverages
Gomer Pyle, U.S.M.C.23.32×Movies & TV
Keen (shoe company)5.66×Fashion & Accessoires
Nipsey Hussle4.69×Music & Radio
JDSU2.34×Business & Career
JibJab4.36×Internet & Social Media
Home staging3.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lance Armstrong audience
TraitClusterScore
Risk AppetiteTHRILL1.61
Sports ActivityPOWER1.48
TravellingTHRILL1.41
Luxury OrientationPREMIUM1.41
Quality AwarenessPREMIUM1.4
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Lance Armstrong
CountryShare
United States33.9%
France14.7%
United Kingdom9.4%

See Lance Armstrong audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Lance Armstrong have in United States?

Lance Armstrong has an estimated audience of 826,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Lance Armstrong fans?

38.9% of Lance Armstrong fans are female, 61.1% are male, with an average age of 33.8 years.

Which brands do Lance Armstrong fans like most?

Lance Armstrong fans show strongest brand affinity for Keene, New Hampshire (675×), The Devil's Rejects (69.19×), and A Streetcar Named Desire (1951 film) (35.07×) over the country average.

Where do Lance Armstrong fans live in United States?

Lance Armstrong fans in United States are most concentrated in California (reach 103,804), Texas (reach 78,119), and Florida (reach 49,331). These three regions account for the largest share of the active audience.

What other brands do Lance Armstrong fans also like?

Beyond Lance Armstrong itself, the audience over-indexes on The Devil's Rejects (69.19×), A Streetcar Named Desire (1951 film) (35.07×), Goop (11.3×), and Emperor Entertainment Group (19.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lance Armstrong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.