Rascasse Audience Intelligence

Lance Armstrong Audience in United States

A data profile of the people who buy, follow and care about Lance Armstrong in United States — modelled from more than twelve digital signal sources. Lance Armstrong has an estimated audience of 839,185 people in United States.

#10among Cycling in United States#6106among Person in United States#2466in Sports

The average Lance Armstrong fan in United States is 33.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Demi Moore, Diane Keaton, La Gazzetta dello Sport, with strongest over-indexing on Demi Moore (24.75× the country average).

Demographically, the Lance Armstrong audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lance Armstrong fan in United States is more male, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Demi Moore.

Category: Sports · Type: Person · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lance Armstrong profile in United States.

Audience size
839K
in United States
Gender
38.9%♀
61.1% male
Age
33.8
average years
Country rank
#26606
Person in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lance Armstrong fans

38.9% are female, 61.1% are male, average age 33.8.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Lance Armstrong audience in United States
MetricValue
Female38.9%
Male61.1%
Average age33.8
Estimated audience size839,185
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Lance Armstrong audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3916%
40-4918%
50+11%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Lance Armstrong audience comes from United States.

Worldwide audience distribution share by country for Lance Armstrong
CountryShare
United States34.3%
France14.5%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lance Armstrong audience in United States is strongest.

Fig. 05

Top regions by affinity

Lance Armstrong fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~20K1.43×
02Washington, District of Columbia~3K1.21×
03New Hampshire~4K1.20×
04Montana~3K1.20×
05Vermont~2K1.18×
06Oregon~10K1.17×
07Utah~9K1.17×
08Massachusetts~20K1.16×
09Idaho~5K1.15×
10Washington~20K1.13×
11Maine~3K1.13×
12Minnesota~10K1.09×
13Connecticut~9K1.08×
14California~100K1.07×
15Texas~80K1.06×
16Wisconsin~10K1.05×
17Iowa~7K1.05×
18Pennsylvania~30K1.03×
19Virginia~20K1.02×
20Alaska~2K1.01×
21Illinois~30K1.00×
22Kansas~7K1.00×
23New York~50K0.99×
24Rhode Island~3K0.98×
25North Carolina~20K0.97×
26Indiana~10K0.97×
27Arizona~20K0.96×
28Nebraska~4K0.96×
29North Dakota~2K0.96×
30Ohio~20K0.94×
31Missouri~10K0.94×
32Hawaii~3K0.94×
33Michigan~20K0.93×
34New Jersey~20K0.93×
35Maryland~10K0.93×
36Arkansas~6K0.93×
37New Mexico~4K0.93×
38South Carolina~10K0.92×
39Delaware~2K0.92×
40South Dakota~2K0.92×
41Oklahoma~8K0.91×
42Kentucky~9K0.88×
43Nevada~7K0.88×
44Tennessee~10K0.87×
45Florida~50K0.86×
46Georgia~20K0.86×
47West Virginia~3K0.85×
48Louisiana~9K0.82×
49Alabama~9K0.81×
50Mississippi~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Lance Armstrong, United States
0.76×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lance Armstrong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lance Armstrong audience
#·InterestCategoryAffinity×
01La Gazzetta dello SportSports66.45×
02Ian SomerhalderMovies & TV30.87×
03Miranda KerrFashion & Accessoires29.57×
04Demi MooreMovies & TV24.75×
05Mick JaggerMusic & Radio21.96×
06Bicycle helmetCars & Mobility20.61×
07Nicole ScherzingerMusic & Radio20.26×
08Josh DuhamelFashion & Accessoires20.00×
09Kate UptonFashion & Accessoires18.11×
10Jared LetoMovies & TV17.00×
11Diane KeatonMovies & TV15.88×
12Zac EfronMovies & TV15.78×
13PoliticoPolitics & Society14.38×
14The Legend of ZeldaGames13.15×
15Hugh JackmanMovies & TV12.35×
16Sharon OsbourneMovies & TV11.92×
17Hilary DuffMovies & TV10.50×
18Aaron RodgersSports7.68×
19Bank of AmericaBusiness & Career6.84×
20Google MapsInternet & Social Media4.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lance Armstrong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lance Armstrong audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
Quality AwarenessPREMIUM1.67×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lance Armstrong audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lance Armstrong have in United States?

Lance Armstrong has an estimated audience of 839,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lance Armstrong fans?

38.9% of Lance Armstrong fans are female, 61.1% are male, with an average age of 33.8 years.

03

Which brands do Lance Armstrong fans like most?

Lance Armstrong fans show strongest brand affinity for Demi Moore (24.75×), Diane Keaton (15.88×), and La Gazzetta dello Sport (66.45×) over the country average.

04

Where do Lance Armstrong fans live in United States?

Lance Armstrong fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lance Armstrong fans also like?

Beyond Lance Armstrong itself, the audience over-indexes on Diane Keaton (15.88×), La Gazzetta dello Sport (66.45×), Ian Somerhalder (30.87×), and Bank of America (6.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cycling audiences in United States

See Lance Armstrong audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lance Armstrong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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