Larry King Audience in United States

Larry King logo

Larry King has an estimated audience of 1,232,665 people in United States. 46.3% are female, 53.7% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Staycation, Product design, Elsword, Stamp collecting, Israel.

The average Larry King fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staycation, Product design, Elsword, with strongest over-indexing on Staycation (7.68× the country average). Demographically, the Larry King audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Larry King fans

Demographic split for Larry King audience in United States
MetricValue
Female46.3%
Male53.7%
Average age43.3
Estimated audience size1,232,665

Audience persona

The typical Larry King fan in United States is balanced, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Larry King in United States
RegionReachAffinity
California151,9231.12×
Texas107,6851.02×
Florida83,6191×
New York74,3591.08×
Illinois46,1261.12×
Pennsylvania43,9571.06×
Ohio41,5681.09×
Georgia40,7621.07×
North Carolina39,1691.06×
Michigan33,4861.04×
New Jersey32,1741.03×
Virginia31,8321.06×
Arizona27,9301.11×
Washington26,2381.06×
Tennessee25,2701.02×
Massachusetts24,4141.01×
Indiana24,0311.07×
Maryland22,2751.05×
Missouri21,2671.07×
Colorado19,2960.99×
Alabama17,8041.03×
Minnesota17,6521×
South Carolina17,6050.95×
Wisconsin17,0970.92×
Kentucky15,7921.02×
Louisiana15,1340.95×
Oregon14,2391.01×
Oklahoma13,8751.01×
Utah13,8021.25×
Connecticut12,6211.02×
Nevada12,5571.05×
Iowa10,5131.04×
Arkansas10,0380.99×
Kansas9,5270.98×
Mississippi9,4880.93×
Idaho6,2951.02×
Nebraska5,9340.96×
New Mexico5,6030.91×
West Virginia5,4110.94×
New Hampshire4,9141.01×
Maine4,3620.99×
Hawaii4,1010.77×
Washington, District of Columbia3,8761.05×
Rhode Island3,7460.95×
Montana3,1340.92×
Delaware2,9820.88×
South Dakota2,4640.86×
Alaska2,3720.9×
North Dakota2,3370.92×
Vermont1,8830.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Larry King audience
BrandAffinityCategory
Staycation7.68×Home & Garden
Product design3.23×Business & Career
Elsword20×Games
Stamp collecting5.46×Home & Garden
Israel2.23×Travel & Leisure
UK garage5.14×Music & Radio
Whataburger1.52×Food & Beverages
Goop3.9×Internet & Social Media
headspace6.75×Health
Fairy godmother5.04×Literature
Cummerbund13.8×Fashion & Accessoires
Jezebel (film)3.85×Movies & TV
Home staging2.94×Home & Garden
Wok3.6×Food & Beverages
Regional styles of Mexican music1.52×Music & Radio
La Jolla4.68×Travel & Leisure
Historic site2.14×Arts & Culture
Governor of Michigan3.72×Politics & Society
Vocal harmony2.23×Music & Radio
Corona (band)2.69×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Larry King audience
TraitClusterScore
Quality AwarenessPREMIUM1.62
Luxury OrientationPREMIUM1.4
SustainabilityBALANCE1.3
Risk AppetiteTHRILL1.25
TraditionCONSERVATISM1.2
IndividualismJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Larry King
CountryShare
United States63.3%
United Kingdom9.3%
Canada6.9%

See Larry King audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Larry King have in United States?

Larry King has an estimated audience of 1,232,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Larry King fans?

46.3% of Larry King fans are female, 53.7% are male, with an average age of 43.3 years.

Which brands do Larry King fans like most?

Larry King fans show strongest brand affinity for Staycation (7.68×), Product design (3.23×), and Elsword (20×) over the country average.

Where do Larry King fans live in United States?

Larry King fans in United States are most concentrated in California (reach 151,923), Texas (reach 107,685), and Florida (reach 83,619). These three regions account for the largest share of the active audience.

What other brands do Larry King fans also like?

Beyond Larry King itself, the audience over-indexes on Product design (3.23×), Elsword (20×), Stamp collecting (5.46×), and Israel (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Larry King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.