Latin soul Audience in United States
Latin soul has an estimated audience of 1,468,545 people in United States. 73.4% are female, 26.6% are male, average age 44.0. Top regions: Virginia, North Carolina, New Jersey. Top brand affinities: 3D printing, Whataburger, Pillow, Collectable, Natural rubber.
The average Latin soul fan in United States is 44.0 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, North Carolina, New Jersey. Top brand affinities include 3D printing, Whataburger, Pillow, with strongest over-indexing on 3D printing (5.26× the country average). Demographically, the Latin soul audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Latin soul fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 44.0 |
| Estimated audience size | 1,468,545 |
Audience persona
The typical Latin soul fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for 3D printing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 415,885 | 11.63× |
| North Carolina | 176,707 | 4× |
| New Jersey | 40,511 | 1.08× |
| California | 34,613 | 0.21× |
| Illinois | 34,367 | 0.7× |
| New York | 31,183 | 0.38× |
| Florida | 20,026 | 0.2× |
| Colorado | 17,764 | 0.77× |
| Texas | 15,132 | 0.12× |
| Mississippi | 13,113 | 1.08× |
| Louisiana | 11,659 | 0.62× |
| Arkansas | 11,650 | 0.96× |
| Oklahoma | 11,393 | 0.7× |
| Kentucky | 11,212 | 0.61× |
| Tennessee | 11,201 | 0.38× |
| Alabama | 10,853 | 0.53× |
| Indiana | 10,836 | 0.4× |
| Maryland | 10,502 | 0.42× |
| South Carolina | 10,266 | 0.46× |
| Kansas | 9,999 | 0.86× |
| Idaho | 9,997 | 1.36× |
| Missouri | 9,687 | 0.41× |
| Hawaii | 9,550 | 1.51× |
| Iowa | 9,493 | 0.78× |
| Ohio | 9,263 | 0.2× |
| Georgia | 9,225 | 0.2× |
| Michigan | 9,221 | 0.24× |
| Wisconsin | 9,172 | 0.42× |
| Arizona | 8,833 | 0.29× |
| Pennsylvania | 8,794 | 0.18× |
| Connecticut | 8,721 | 0.59× |
| New Mexico | 8,689 | 1.18× |
| Nevada | 8,661 | 0.61× |
| Maine | 8,608 | 1.64× |
| Oregon | 8,550 | 0.51× |
| Utah | 8,499 | 0.65× |
| Minnesota | 8,195 | 0.39× |
| Massachusetts | 8,111 | 0.28× |
| Washington | 7,917 | 0.27× |
| Delaware | 7,713 | 1.9× |
| Washington, District of Columbia | 5,569 | 1.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3D printing | 5.26× | Technology & Electronics |
| Whataburger | 2.78× | Food & Beverages |
| Pillow | 2.65× | Home & Garden |
| Collectable | 1.54× | Kids & Family |
| Natural rubber | 1.93× | Cars & Mobility |
| Litter box | 1.79× | Pets & Animals |
| Boracay | 5.75× | Travel & Leisure |
| Paul Dano | 2.51× | Movies & TV |
| Mortgage insurance | 2.1× | Business & Career |
| IS (Infinite Stratos) | 1.63× | Literature |
| Enfamil | 2.83× | Kids & Family |
| English literature | 2.67× | Literature |
| Jack White | 1.67× | Movies & TV |
| JTV (Indonesia) | 1.77× | |
| Fast Five | 2.71× | Movies & TV |
| REO Speedwagon | 2.39× | Music & Radio |
| International University of Business Agriculture and Technology | 3.28× | Business & Career |
| Colorado River | 1.98× | Travel & Leisure |
| Julius Caesar (play) | 1.98× | |
| Kingdom of Judah | 2.22× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.42 |
| Career Orientation | POWER | 2.06 |
| Individualism | JOY | 2.05 |
| Convenience Orientation | PREMIUM | 1.99 |
| Tradition | CONSERVATISM | 1.88 |
| Price Sensitivity | PREMIUM | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.1% |
| United Kingdom | 7.1% |
| Italy | 4.5% |
See Latin soul audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Latin soul have in United States?
Latin soul has an estimated audience of 1,468,545 people in United States, concentrated in Virginia and North Carolina.
What is the gender split and age of Latin soul fans?
73.4% of Latin soul fans are female, 26.6% are male, with an average age of 44.0 years.
Which brands do Latin soul fans like most?
Latin soul fans show strongest brand affinity for 3D printing (5.26×), Whataburger (2.78×), and Pillow (2.65×) over the country average.
Where do Latin soul fans live in United States?
Latin soul fans in United States are most concentrated in Virginia (reach 415,885), North Carolina (reach 176,707), and New Jersey (reach 40,511). These three regions account for the largest share of the active audience.
What other brands do Latin soul fans also like?
Beyond Latin soul itself, the audience over-indexes on Whataburger (2.78×), Pillow (2.65×), Collectable (1.54×), and Natural rubber (1.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Latin soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.