Rascasse Audience Intelligence

Lautaro Martínez Audience in United States

A data profile of the people who buy, follow and care about Lautaro Martínez in United States — modelled from more than twelve digital signal sources. Lautaro Martínez has an estimated audience of 373,605 people in United States.

#437among Soccer in United States#10699among Person in United States#4290in Sports

The average Lautaro Martínez fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Borussia Dortmund, Inter Milan, FIFA Club World Cup, with strongest over-indexing on Borussia Dortmund (29.81× the country average).

Demographically, the Lautaro Martínez audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lautaro Martínez fan in United States is more male, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lautaro Martínez profile in United States.

Audience size
374K
in United States
Gender
31.0%♀
69.0% male
Age
31.6
average years
Country rank
#43112
Person in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lautaro Martínez fans

31.0% are female, 69.0% are male, average age 31.6.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Lautaro Martínez audience in United States
MetricValue
Female31.0%
Male69.0%
Average age31.6
Estimated audience size373,605
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Lautaro Martínez audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Lautaro Martínez audience comes from United States.

Worldwide audience distribution share by country for Lautaro Martínez
CountryShare
Italy23.5%
Argentina7.7%
Bangladesh6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lautaro Martínez audience in United States is strongest.

Fig. 05

Top regions by affinity

Lautaro Martínez fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K2.19×
02Florida~50K2.17×
03New York~30K1.91×
04Maryland~10K1.78×
05Washington, District of Columbia~2K1.78×
06California~60K1.76×
07Massachusetts~10K1.59×
08Texas~40K1.53×
09Connecticut~5K1.53×
10Virginia~10K1.50×
11Illinois~10K1.41×
12Georgia~10K1.30×
13Nevada~4K1.17×
14Utah~3K1.16×
15Arizona~7K1.13×
16North Carolina~10K1.12×
17Rhode Island~1K1.12×
18Washington~7K1.08×
19Oregon~4K1.00×
20Colorado~5K0.98×
21Delaware<1K0.97×
22Pennsylvania~10K0.92×
23Nebraska~1K0.89×
24Kansas~2K0.88×
25Indiana~5K0.87×
26Vermont<1K0.87×
27Tennessee~5K0.85×
28South Carolina~4K0.84×
29Iowa~2K0.84×
30New Hampshire~1K0.83×
31Kentucky~3K0.82×
32New Mexico~1K0.82×
33Minnesota~4K0.81×
34Alaska<1K0.80×
35Maine<1K0.79×
36South Dakota<1K0.79×
37North Dakota<1K0.79×
38Michigan~6K0.78×
39Missouri~4K0.78×
40Arkansas~2K0.75×
41West Virginia~1K0.75×
42Louisiana~3K0.74×
43Ohio~7K0.73×
44Oklahoma~3K0.73×
45Idaho~1K0.73×
46Hawaii<1K0.73×
47Montana<1K0.73×
48Alabama~3K0.72×
49Wisconsin~3K0.70×
50Mississippi~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Lautaro Martínez, United States
0.63×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lautaro Martínez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lautaro Martínez audience
#·InterestCategoryAffinity×
01Brentford F.C.Sports54.92×
02Watford F.C.Sports51.86×
03UEFA Super CupSports48.59×
04SC FreiburgSports47.23×
05Rangers FCSports38.01×
06Borussia DortmundSports29.81×
07RonaldinhoSports23.23×
08FIFA Club World CupSports21.95×
09Inter MilanSports17.28×
10David BeckhamSports14.55×
11UEFA Europa LeagueSports10.68×
12NeymarSports10.21×
13Juventus F.C.Sports10.01×
14Arsenal F.C.Sports9.61×
15Liga MXSports8.12×
16Manchester United F.C.Sports6.94×
17FC BarcelonaSports6.26×
18UEFA Champions LeagueSports5.05×
19Real Madrid C.F.Sports4.91×
20FIFA World CupSports3.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lautaro Martínez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lautaro Martínez audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.52×
Risk AppetiteTHRILL1.49×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lautaro Martínez audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
IndividualismJOY0.71×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lautaro Martínez have in United States?

Lautaro Martínez has an estimated audience of 373,605 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Lautaro Martínez fans?

31.0% of Lautaro Martínez fans are female, 69.0% are male, with an average age of 31.6 years.

03

Which brands do Lautaro Martínez fans like most?

Lautaro Martínez fans show strongest brand affinity for Borussia Dortmund (29.81×), Inter Milan (17.28×), and FIFA Club World Cup (21.95×) over the country average.

04

Where do Lautaro Martínez fans live in United States?

Lautaro Martínez fans in United States are most concentrated in California (reach ~60K), Florida (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lautaro Martínez fans also like?

Beyond Lautaro Martínez itself, the audience over-indexes on Inter Milan (17.28×), FIFA Club World Cup (21.95×), Ronaldinho (23.23×), and Watford F.C. (51.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lautaro Martínez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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