Lautaro Martínez Audience in United States
Lautaro Martínez has an estimated audience of 433,199 people in United States. 29.5% are female, 70.5% are male, average age 30.3. Top regions: California, Florida, Texas. Top brand affinities: Inter Milan, FC Bayern Munich, Borussia Dortmund, Manchester United F.C., Juventus F.C..
The average Lautaro Martínez fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Inter Milan, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on Inter Milan (30.52× the country average). Demographically, the Lautaro Martínez audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Lautaro Martínez fans
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 30.3 |
| Estimated audience size | 433,199 |
Audience persona
The typical Lautaro Martínez fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Inter Milan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 90,951 | 1.91× |
| Florida | 69,026 | 2.35× |
| Texas | 58,880 | 1.58× |
| New York | 48,884 | 2.02× |
| New Jersey | 26,073 | 2.37× |
| Illinois | 21,726 | 1.51× |
| Georgia | 17,870 | 1.34× |
| Virginia | 16,460 | 1.56× |
| North Carolina | 14,794 | 1.13× |
| Massachusetts | 13,778 | 1.61× |
| Maryland | 13,526 | 1.82× |
| Pennsylvania | 13,482 | 0.92× |
| Arizona | 10,232 | 1.16× |
| Ohio | 9,804 | 0.73× |
| Washington | 9,284 | 1.07× |
| Michigan | 8,652 | 0.76× |
| Tennessee | 7,383 | 0.85× |
| Colorado | 6,993 | 1.02× |
| Connecticut | 6,985 | 1.61× |
| Indiana | 6,839 | 0.86× |
| South Carolina | 5,319 | 0.82× |
| Nevada | 5,213 | 1.24× |
| Oregon | 5,095 | 1.03× |
| Missouri | 5,068 | 0.73× |
| Minnesota | 4,916 | 0.79× |
| Utah | 4,833 | 1.25× |
| Wisconsin | 4,354 | 0.67× |
| Kentucky | 4,156 | 0.77× |
| Louisiana | 3,627 | 0.65× |
| Alabama | 3,584 | 0.59× |
| Oklahoma | 3,107 | 0.65× |
| Iowa | 2,924 | 0.82× |
| Washington, District of Columbia | 2,559 | 1.97× |
| Kansas | 2,505 | 0.73× |
| Arkansas | 2,224 | 0.62× |
| Nebraska | 1,764 | 0.81× |
| Rhode Island | 1,627 | 1.18× |
| New Mexico | 1,615 | 0.74× |
| Mississippi | 1,377 | 0.39× |
| Idaho | 1,171 | 0.54× |
| New Hampshire | 1,162 | 0.68× |
| Delaware | 1,114 | 0.93× |
| Hawaii | 1,032 | 0.55× |
| Maine | 991 | 0.64× |
| West Virginia | 711 | 0.35× |
| Vermont | 488 | 0.64× |
| North Dakota | 448 | 0.5× |
| South Dakota | 441 | 0.44× |
| Montana | 380 | 0.32× |
| Alaska | 360 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Inter Milan | 30.52× | Sports |
| FC Bayern Munich | 15.42× | Sports |
| Borussia Dortmund | 36.65× | Sports |
| Manchester United F.C. | 12.67× | Sports |
| Juventus F.C. | 20.11× | Sports |
| Real Madrid C.F. | 7.83× | Sports |
| Arsenal F.C. | 19.46× | Sports |
| FC Barcelona | 7.89× | Sports |
| Manchester City F.C. | 11.28× | Sports |
| Houston Astros | 10.15× | Sports |
| Indeed.com | 4.75× | Business & Career |
| David Beckham | 21.22× | Sports |
| Kia Sportage | 23.58× | Cars & Mobility |
| Liverpool F.C. | 11.99× | Sports |
| FIFA World Cup | 4.31× | Sports |
| UEFA Europa League | 12.73× | Sports |
| Chelsea F.C. | 11.65× | Sports |
| Premier League | 8.11× | Sports |
| MoneyGram | 15.93× | Business & Career |
| Serie A | 12.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.86 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Luxury Orientation | PREMIUM | 1.79 |
| Early Adopter Mentality | POWER | 1.37 |
| Sports Activity | POWER | 1.22 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 22.2% |
| Argentina | 7.1% |
| Brazil | 6.4% |
See Lautaro Martínez audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- Manchester United F.C. (18,105,333)
Frequently asked questions
How many fans does Lautaro Martínez have in United States?
Lautaro Martínez has an estimated audience of 433,199 people in United States, concentrated in California and Florida.
What is the gender split and age of Lautaro Martínez fans?
29.5% of Lautaro Martínez fans are female, 70.5% are male, with an average age of 30.3 years.
Which brands do Lautaro Martínez fans like most?
Lautaro Martínez fans show strongest brand affinity for Inter Milan (30.52×), FC Bayern Munich (15.42×), and Borussia Dortmund (36.65×) over the country average.
Where do Lautaro Martínez fans live in United States?
Lautaro Martínez fans in United States are most concentrated in California (reach 90,951), Florida (reach 69,026), and Texas (reach 58,880). These three regions account for the largest share of the active audience.
What other brands do Lautaro Martínez fans also like?
Beyond Lautaro Martínez itself, the audience over-indexes on FC Bayern Munich (15.42×), Borussia Dortmund (36.65×), Manchester United F.C. (12.67×), and Juventus F.C. (20.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lautaro Martínez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.