Lautaro Martínez Audience in United States

Lautaro Martínez logo

Lautaro Martínez has an estimated audience of 433,199 people in United States. 29.5% are female, 70.5% are male, average age 30.3. Top regions: California, Florida, Texas. Top brand affinities: Nationality, Progressive rock, Elsword, Home construction, Emperor Entertainment Group.

The average Lautaro Martínez fan in United States is 30.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nationality, Progressive rock, Elsword, with strongest over-indexing on Nationality (5.73× the country average). Demographically, the Lautaro Martínez audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Lautaro Martínez fans

Demographic split for Lautaro Martínez audience in United States
MetricValue
Female29.5%
Male70.5%
Average age30.3
Estimated audience size433,199

Audience persona

The typical Lautaro Martínez fan in United States is more male, around 30.3 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Lautaro Martínez in United States
RegionReachAffinity
California90,9511.91×
Florida69,0262.35×
Texas58,8801.58×
New York48,8842.02×
New Jersey26,0732.37×
Illinois21,7261.51×
Georgia17,8701.34×
Virginia16,4601.56×
North Carolina14,7941.13×
Massachusetts13,7781.61×
Maryland13,5261.82×
Pennsylvania13,4820.92×
Arizona10,2321.16×
Ohio9,8040.73×
Washington9,2841.07×
Michigan8,6520.76×
Tennessee7,3830.85×
Colorado6,9931.02×
Connecticut6,9851.61×
Indiana6,8390.86×
South Carolina5,3190.82×
Nevada5,2131.24×
Oregon5,0951.03×
Missouri5,0680.73×
Minnesota4,9160.79×
Utah4,8331.25×
Wisconsin4,3540.67×
Kentucky4,1560.77×
Louisiana3,6270.65×
Alabama3,5840.59×
Oklahoma3,1070.65×
Iowa2,9240.82×
Washington, District of Columbia2,5591.97×
Kansas2,5050.73×
Arkansas2,2240.62×
Nebraska1,7640.81×
Rhode Island1,6271.18×
New Mexico1,6150.74×
Mississippi1,3770.39×
Idaho1,1710.54×
New Hampshire1,1620.68×
Delaware1,1140.93×
Hawaii1,0320.55×
Maine9910.64×
West Virginia7110.35×
Vermont4880.64×
North Dakota4480.5×
South Dakota4410.44×
Montana3800.32×
Alaska3600.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lautaro Martínez audience
BrandAffinityCategory
Nationality5.73×Politics & Society
Progressive rock4.62×Music & Radio
Elsword23.58×Games
Home construction1.99×Home & Garden
Emperor Entertainment Group16.17×Business & Career
Combat sport2.15×Sports
Bully (2011 film)8.89×Movies & TV
Dental hygienist8.17×Health
Product design2.29×Business & Career
Buying and Selling Real Estate8.77×Home & Garden
Enrique Hernández (baseball)15.42×Sports
Dana Carvey8.93×Movies & TV
Bank account2.41×Business & Career
Mackenzie Foy7.24×Fashion & Accessoires
Biblical inspiration8.11×Politics & Society
Warning sign10.56×Cars & Mobility
Lahaina, Hawaii15.93×Travel & Leisure
Snow White (Fables)8.27×Literature
Hebe5.35×Home & Garden
JDSU2.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lautaro Martínez audience
TraitClusterScore
Risk AppetiteTHRILL1.86
LGBTQ+ IdentityOPEN1.82
Luxury OrientationPREMIUM1.79
Early Adopter MentalityPOWER1.37
Sports ActivityPOWER1.22
SustainabilityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Lautaro Martínez
CountryShare
Italy22.2%
Argentina7.1%
Brazil6.4%

See Lautaro Martínez audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Lautaro Martínez have in United States?

Lautaro Martínez has an estimated audience of 433,199 people in United States, concentrated in California and Florida.

What is the gender split and age of Lautaro Martínez fans?

29.5% of Lautaro Martínez fans are female, 70.5% are male, with an average age of 30.3 years.

Which brands do Lautaro Martínez fans like most?

Lautaro Martínez fans show strongest brand affinity for Nationality (5.73×), Progressive rock (4.62×), and Elsword (23.58×) over the country average.

Where do Lautaro Martínez fans live in United States?

Lautaro Martínez fans in United States are most concentrated in California (reach 90,951), Florida (reach 69,026), and Texas (reach 58,880). These three regions account for the largest share of the active audience.

What other brands do Lautaro Martínez fans also like?

Beyond Lautaro Martínez itself, the audience over-indexes on Progressive rock (4.62×), Elsword (23.58×), Home construction (1.99×), and Emperor Entertainment Group (16.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lautaro Martínez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.