Lean-to Audience in United States

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Lean-to has an estimated audience of 596,740 people in United States. 31.1% are female, 68.9% are male, average age 43.7. Top regions: New York, California, Texas. Top brand affinities: Israel, Keith Stanfield, N1 road (South Africa), Elsword, WESH.

The average Lean-to fan in United States is 43.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Israel, Keith Stanfield, N1 road (South Africa), with strongest over-indexing on Israel (2.22× the country average). Demographically, the Lean-to audience skews more male with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Lean-to fans

Demographic split for Lean-to audience in United States
MetricValue
Female31.1%
Male68.9%
Average age43.7
Estimated audience size596,740

Audience persona

The typical Lean-to fan in United States is more male, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Lean-to in United States
RegionReachAffinity
New York40,8791.23×
California31,2160.48×
Texas28,1900.55×
Florida23,4170.58×
Michigan19,5421.25×
Ohio17,3200.94×
North Carolina16,5270.92×
Pennsylvania16,4440.82×
Illinois14,3870.72×
Georgia14,1760.77×
Indiana12,8031.17×
Massachusetts12,6701.08×
Washington12,4841.04×
Virginia12,1310.83×
Tennessee11,9171×
New Jersey11,5980.76×
Missouri11,4291.19×
Wisconsin9,8861.1×
Minnesota9,7881.14×
Alabama9,4851.14×
South Carolina9,1591.02×
Colorado7,8780.84×
Kentucky7,7781.04×
Oklahoma7,6341.15×
Oregon7,1771.05×
Connecticut6,9231.16×
Louisiana6,3690.83×
Maryland6,2420.61×
Kansas5,6991.21×
Arizona5,2270.43×
Iowa4,9781.01×
Arkansas4,8790.99×
Utah4,7040.88×
Maine4,6862.19×
Mississippi4,5370.92×
Vermont3,9493.77×
Idaho3,8591.29×
New Hampshire3,6711.56×
Nebraska2,9100.97×
West Virginia2,3850.86×
Montana2,3151.4×
Nevada2,1130.37×
Rhode Island1,6150.85×
New Mexico1,5030.5×
Hawaii1,3040.51×
Washington, District of Columbia1,1860.66×
Alaska1,1800.92×
South Dakota1,1340.82×
Delaware1,0950.67×
North Dakota9890.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lean-to audience
BrandAffinityCategory
Israel2.22×Travel & Leisure
Keith Stanfield5.34×Movies & TV
N1 road (South Africa)3.13×Travel & Leisure
Elsword12.12×Games
WESH2.95×Movies & TV
ABC 7 Chicago2.37×Movies & TV
Wikia1.74×Internet & Social Media
Goose (band)2.83×Pets & Animals
MK1.85×Music & Radio
Home staging2.26×Home & Garden
Urban horticulture1.53×Home & Garden
HydraFacial3.22×Beauty & Wellness
Flash memory1.55×Technology & Electronics
Irrigation sprinkler3.53×Home & Garden
County council1.98×Politics & Society
Keeper (password manager)2.25×Technology & Electronics
Northrop Grumman2.17×Business & Career
Hipster3.27×Politics & Society
Jack White1.54×Movies & TV
Graham Greene1.97×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lean-to audience
TraitClusterScore
DIY MentalityTHRILL1.56
SustainabilityBALANCE1.48
Quality AwarenessPREMIUM1.43
Need for SecurityCONSERVATISM1.41
Career OrientationPOWER1.34
Risk AppetiteTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Lean-to
CountryShare
United States52.6%
Brazil30.6%
United Kingdom5.9%

See Lean-to audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Lean-to have in United States?

Lean-to has an estimated audience of 596,740 people in United States, concentrated in New York and California.

What is the gender split and age of Lean-to fans?

31.1% of Lean-to fans are female, 68.9% are male, with an average age of 43.7 years.

Which brands do Lean-to fans like most?

Lean-to fans show strongest brand affinity for Israel (2.22×), Keith Stanfield (5.34×), and N1 road (South Africa) (3.13×) over the country average.

Where do Lean-to fans live in United States?

Lean-to fans in United States are most concentrated in New York (reach 40,879), California (reach 31,216), and Texas (reach 28,190). These three regions account for the largest share of the active audience.

What other brands do Lean-to fans also like?

Beyond Lean-to itself, the audience over-indexes on Keith Stanfield (5.34×), N1 road (South Africa) (3.13×), Elsword (12.12×), and WESH (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lean-to. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.