Lexus IS (XE20) Audience in United States

Lexus IS (XE20) logo

Lexus IS (XE20) has an estimated audience of 337,850 people in United States. 35.8% are female, 64.2% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Hipster, Mothercare, Governor of Michigan, Urban Outfitters.

The average Lexus IS (XE20) fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Hipster, Mothercare, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lexus IS (XE20) audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Lexus IS (XE20) fans

Demographic split for Lexus IS (XE20) audience in United States
MetricValue
Female35.8%
Male64.2%
Average age33.1
Estimated audience size337,850

Audience persona

The typical Lexus IS (XE20) fan in United States is more male, around 33.1 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lexus IS (XE20) in United States
RegionReachAffinity
California89,5402.41×
Texas45,5461.57×
Florida37,0921.62×
New York22,2001.18×
Georgia16,2261.56×
Illinois12,7971.14×
New Jersey12,4451.45×
North Carolina12,3391.21×
Virginia10,8271.32×
Pennsylvania10,4950.92×
Washington10,2701.52×
Arizona8,7871.27×
Maryland8,2211.42×
Ohio7,8030.75×
Massachusetts7,6361.15×
Tennessee7,3361.08×
Michigan5,9610.67×
Colorado5,5401.04×
Alabama5,2861.12×
South Carolina4,9300.97×
Nevada4,8741.49×
Indiana4,8360.78×
Connecticut4,7961.42×
Louisiana4,7411.09×
Missouri4,5080.83×
Oregon4,4431.15×
Minnesota3,9740.82×
Wisconsin3,6470.72×
Oklahoma3,6250.97×
Kentucky3,3980.8×
Utah3,2681.08×
Hawaii3,0912.13×
Mississippi2,4620.88×
Kansas2,3130.87×
Arkansas2,1420.77×
Iowa1,7120.62×
New Mexico1,5430.91×
Nebraska1,1590.68×
Rhode Island1,1431.06×
Idaho1,1240.66×
New Hampshire1,1100.83×
Washington, District of Columbia1,0221.01×
West Virginia7760.49×
Delaware7720.83×
Maine5590.46×
Alaska3260.45×
Montana2890.31×
South Dakota2870.37×
Vermont2700.46×
North Dakota2550.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lexus IS (XE20) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Hipster22.22×Politics & Society
Mothercare4.15×Kids & Family
Governor of Michigan8.36×Politics & Society
Urban Outfitters2.09×Shopping
Endless Space24.57×Games
Israel2.08×Travel & Leisure
Wok6.38×Food & Beverages
Stamp collecting4.57×Home & Garden
Goop4.44×Internet & Social Media
Home equity1.6×Home & Garden
Fairy godmother5.7×Literature
Tipsy Elves6.99×Shopping
N1 road (South Africa)2.91×Travel & Leisure
Cherish (group)7.06×Music & Radio
MK2.58×Music & Radio
Wow! Wow! Wubbzy!4.77×Movies & TV
El Paso County, Colorado7.35×Travel & Leisure
Preta Gil11.72×Music & Radio
Hog Hunting1.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lexus IS (XE20) audience
TraitClusterScore
Risk AppetiteTHRILL2.49
Luxury OrientationPREMIUM1.69
Family OrientationCONSERVATISM1.47
PatriotismCONSERVATISM1.44
Early Adopter MentalityPOWER1.32
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Lexus IS (XE20)
CountryShare
United States28.9%
Japan14.9%
Poland13.6%

See Lexus IS (XE20) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Lexus IS (XE20) have in United States?

Lexus IS (XE20) has an estimated audience of 337,850 people in United States, concentrated in California and Texas.

What is the gender split and age of Lexus IS (XE20) fans?

35.8% of Lexus IS (XE20) fans are female, 64.2% are male, with an average age of 33.1 years.

Which brands do Lexus IS (XE20) fans like most?

Lexus IS (XE20) fans show strongest brand affinity for Keene, New Hampshire (675×), Hipster (22.22×), and Mothercare (4.15×) over the country average.

Where do Lexus IS (XE20) fans live in United States?

Lexus IS (XE20) fans in United States are most concentrated in California (reach 89,540), Texas (reach 45,546), and Florida (reach 37,092). These three regions account for the largest share of the active audience.

What other brands do Lexus IS (XE20) fans also like?

Beyond Lexus IS (XE20) itself, the audience over-indexes on Hipster (22.22×), Mothercare (4.15×), Governor of Michigan (8.36×), and Urban Outfitters (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lexus IS (XE20). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.