Liberty Safe Audience in United States
Liberty Safe has an estimated audience of 396,163 people in United States. 16.0% are female, 84.0% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Alaska, WESH, ABC 7 Chicago, Sinaloa.
The average Liberty Safe fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Alaska, WESH, with strongest over-indexing on Minnesota (1.83× the country average). Demographically, the Liberty Safe audience skews more male with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Liberty Safe fans
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 46.2 |
| Estimated audience size | 396,163 |
Audience persona
The typical Liberty Safe fan in United States is more male, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,679 | 0.93× |
| Texas | 29,962 | 0.88× |
| Florida | 26,070 | 0.97× |
| North Carolina | 13,283 | 1.11× |
| Ohio | 12,710 | 1.04× |
| Pennsylvania | 11,881 | 0.89× |
| Georgia | 10,765 | 0.88× |
| New York | 10,434 | 0.47× |
| Utah | 10,109 | 2.85× |
| Arizona | 10,022 | 1.24× |
| Tennessee | 9,583 | 1.21× |
| Michigan | 9,544 | 0.92× |
| Illinois | 9,543 | 0.72× |
| Virginia | 9,035 | 0.94× |
| Washington | 8,599 | 1.08× |
| Indiana | 7,976 | 1.1× |
| Missouri | 6,893 | 1.08× |
| New Jersey | 6,872 | 0.68× |
| Minnesota | 6,474 | 1.14× |
| Alabama | 6,373 | 1.15× |
| Oregon | 6,287 | 1.38× |
| South Carolina | 6,220 | 1.04× |
| Wisconsin | 6,207 | 1.04× |
| Colorado | 5,805 | 0.93× |
| Kentucky | 5,175 | 1.04× |
| Louisiana | 4,584 | 0.9× |
| Oklahoma | 4,380 | 1× |
| Maryland | 4,202 | 0.62× |
| Mississippi | 4,144 | 1.27× |
| Iowa | 4,122 | 1.26× |
| Massachusetts | 4,076 | 0.52× |
| Idaho | 3,458 | 1.74× |
| Kansas | 3,259 | 1.04× |
| Nevada | 3,211 | 0.84× |
| Arkansas | 3,073 | 0.94× |
| Connecticut | 2,615 | 0.66× |
| Nebraska | 1,934 | 0.97× |
| West Virginia | 1,805 | 0.98× |
| New Mexico | 1,762 | 0.89× |
| Montana | 1,675 | 1.52× |
| New Hampshire | 1,598 | 1.02× |
| Maine | 1,521 | 1.07× |
| South Dakota | 1,041 | 1.14× |
| North Dakota | 901 | 1.11× |
| Wyoming | 882 | 1.5× |
| Delaware | 806 | 0.74× |
| Alaska | 753 | 0.89× |
| Hawaii | 547 | 0.32× |
| Rhode Island | 525 | 0.42× |
| Washington, District of Columbia | 485 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.83× | Travel & Leisure |
| Alaska | 1.6× | Travel & Leisure |
| WESH | 3.12× | Movies & TV |
| ABC 7 Chicago | 2.42× | Movies & TV |
| Sinaloa | 1.86× | Travel & Leisure |
| Enfamil | 2.87× | Kids & Family |
| nbc chicago | 1.94× | Movies & TV |
| WFTV | 2.06× | Movies & TV |
| Sailor | 1.62× | Travel & Leisure |
| WESH 2 News | 1.6× | Movies & TV |
| Atkins diet | 1.54× | Health |
| WSVN | 1.89× | Movies & TV |
| Better Off Dead (film) | 2.7× | Movies & TV |
| Harry Potter and the Goblet of Fire | 2.21× | Movies & TV |
| ABC TV | 2.26× | Movies & TV |
| The Godfather Part II | 2.69× | Movies & TV |
| Al Ahly SC | 1.61× | Sports |
| Chicago Stock Exchange | 5.44× | Business & Career |
| Jonathan Davis | 1.78× | Music & Radio |
| Mike Conley, Jr. | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.01 |
| Individualism | JOY | 1.98 |
| Career Orientation | POWER | 1.64 |
| Tradition | CONSERVATISM | 1.59 |
| Convenience Orientation | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.5% |
| Germany | 0.4% |
| Italy | 0.1% |
See Liberty Safe audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Liberty Safe have in United States?
Liberty Safe has an estimated audience of 396,163 people in United States, concentrated in California and Texas.
What is the gender split and age of Liberty Safe fans?
16.0% of Liberty Safe fans are female, 84.0% are male, with an average age of 46.2 years.
Which brands do Liberty Safe fans like most?
Liberty Safe fans show strongest brand affinity for Minnesota (1.83×), Alaska (1.6×), and WESH (3.12×) over the country average.
Where do Liberty Safe fans live in United States?
Liberty Safe fans in United States are most concentrated in California (reach 40,679), Texas (reach 29,962), and Florida (reach 26,070). These three regions account for the largest share of the active audience.
What other brands do Liberty Safe fans also like?
Beyond Liberty Safe itself, the audience over-indexes on Alaska (1.6×), WESH (3.12×), ABC 7 Chicago (2.42×), and Sinaloa (1.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liberty Safe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.