Rascasse Audience Intelligence

License to Wed Audience in United States

A data profile of the people who buy, follow and care about License to Wed in United States — modelled from more than twelve digital signal sources. License to Wed has an estimated audience of 310,016 people in United States.

#4265among Movie / TV Show / Series in United States#8617in Movies & TV

The average License to Wed fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porco Rosso, Ally McBeal, Catherine Deneuve, with strongest over-indexing on Porco Rosso (238.89× the country average).

Demographically, the License to Wed audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical License to Wed fan in United States is more female, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for Porco Rosso.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the License to Wed profile in United States.

Audience size
310K
in United States
Gender
56.1%♀
43.9% male
Age
33.8
average years
Country rank
#47534
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+158%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of License to Wed viewers

56.1% are female, 43.9% are male, average age 33.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for License to Wed audience in United States
MetricValue
Female56.1%
Male43.9%
Average age33.8
Estimated audience size310,016
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the License to Wed audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3917%
40-4918%
50+9%
Fig. 04

Worldwide distribution

47.2%

of the worldwide License to Wed audience comes from United States.

Worldwide audience distribution share by country for License to Wed
CountryShare
United States47.2%
Italy12.0%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the License to Wed audience in United States is strongest.

Fig. 05

Top regions by affinity

License to Wed fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.62×
02Idaho~2K1.46×
03Kansas~3K1.20×
04Montana<1K1.19×
05Wisconsin~5K1.13×
06Iowa~3K1.11×
07Missouri~5K1.10×
08Washington~6K1.09×
09Indiana~5K1.07×
10Minnesota~4K1.07×
11Oregon~3K1.07×
12Colorado~5K1.06×
13Oklahoma~3K1.06×
14Michigan~8K1.05×
15South Dakota<1K1.05×
16North Dakota<1K1.04×
17Nebraska~1K1.03×
18Tennessee~6K1.02×
19New Hampshire~1K1.02×
20California~30K1.01×
21Maine<1K1.01×
22Alaska<1K1.01×
23Arkansas~2K1.00×
24Vermont<1K1.00×
25Arizona~6K0.99×
26Ohio~8K0.98×
27Kentucky~3K0.98×
28Connecticut~3K0.98×
29New Mexico~1K0.98×
30Texas~20K0.97×
31Illinois~9K0.97×
32Pennsylvania~9K0.96×
33Hawaii~1K0.96×
34West Virginia~1K0.95×
35Massachusetts~5K0.94×
36Rhode Island<1K0.94×
37South Carolina~4K0.93×
38North Carolina~7K0.90×
39Virginia~6K0.90×
40Nevada~2K0.89×
41Florida~20K0.88×
42New Jersey~6K0.88×
43Alabama~3K0.88×
44Delaware<1K0.88×
45New York~10K0.86×
46Mississippi~2K0.86×
47Louisiana~3K0.85×
48Maryland~4K0.81×
49Washington, District of Columbia<1K0.79×
50Georgia~6K0.77×
Fig. 06

Affinity by region

Affinity by region — License to Wed, United States
0.77×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the License to Wed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for License to Wed audience
#·InterestCategoryAffinity×
01Porco RossoMovies & TV238.89×
02Ally McBealMovies & TV169.07×
03Catherine DeneuveFashion & Accessoires81.49×
04A History of ViolenceMovies & TV65.78×
05Jim MorrisonMusic & Radio32.09×
06Sister ActMovies & TV30.27×
07GentlemanMusic & Radio30.12×
08The DoorsMusic & Radio19.03×
09PonyoMovies & TV19.03×
10Kiki's Delivery ServiceMovies & TV19.03×
11Park Bo-gumMovies & TV19.03×
12EstoniaTravel & Leisure19.03×
13Mars Attacks!Movies & TV19.03×
14Mikaela ShiffrinSports15.07×
15Gordon RamseyFood & Beverages14.20×
16Chicago MarathonSports13.63×
17University of Southern CaliforniaBusiness & Career9.95×
18Better Call SaulMovies & TV9.89×
19Enterprise Rent-A-CarCars & Mobility3.40×
20Planet FitnessSports2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the License to Wed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by License to Wed audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
SpiritualityBALANCE1.36×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by License to Wed audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
DIY MentalityTHRILL0.85×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does License to Wed have in United States?

License to Wed has an estimated audience of 310,016 people in United States, concentrated in California and Texas.

02

What is the gender split and age of License to Wed viewers?

56.1% of License to Wed fans are female, 43.9% are male, with an average age of 33.8 years.

03

Which brands do License to Wed fans like most?

License to Wed fans show strongest brand affinity for Porco Rosso (238.89×), Ally McBeal (169.07×), and Catherine Deneuve (81.49×) over the country average.

04

Where do License to Wed fans live in United States?

License to Wed fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do License to Wed fans also like?

Beyond License to Wed itself, the audience over-indexes on Ally McBeal (169.07×), Catherine Deneuve (81.49×), A History of Violence (65.78×), and Jim Morrison (32.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See License to Wed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for License to Wed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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