License to Wed Audience in United States

License to Wed logo

License to Wed has an estimated audience of 273,918 people in United States. 56.1% are female, 43.9% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Porco Rosso, Ally McBeal, Catherine Deneuve, Sister Act, A History of Violence.

The average License to Wed fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Porco Rosso, Ally McBeal, Catherine Deneuve, with strongest over-indexing on Porco Rosso (258.69× the country average). Demographically, the License to Wed audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of License to Wed fans

Demographic split for License to Wed audience in United States
MetricValue
Female56.1%
Male43.9%
Average age33.8
Estimated audience size273,918

Audience persona

The typical License to Wed fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Porco Rosso.

Top regions in United States

Top regions ranked by reach for License to Wed in United States
RegionReachAffinity
California26,6780.89×
Texas23,9071.02×
Florida15,2060.82×
New York12,8460.84×
Illinois8,8720.97×
Ohio8,6451.02×
Pennsylvania8,5920.93×
North Carolina7,7630.94×
Michigan7,3191.02×
Georgia7,1450.85×
Tennessee6,3671.16×
Indiana6,3511.27×
Virginia6,1480.92×
New Jersey5,8950.85×
Washington5,5251.01×
Missouri5,1431.16×
Arizona5,0770.91×
Massachusetts4,8830.9×
Wisconsin4,5181.1×
Colorado4,4511.03×
Utah4,3271.76×
Minnesota4,3061.1×
South Carolina4,0740.99×
Kentucky3,8971.13×
Maryland3,5640.76×
Oklahoma3,4611.14×
Louisiana3,3190.94×
Alabama3,2380.85×
Oregon3,2291.03×
Kansas2,6271.22×
Iowa2,6241.16×
Arkansas2,4551.09×
Nevada2,4180.91×
Connecticut2,3150.84×
Idaho2,1891.59×
Mississippi1,9380.86×
Nebraska1,5781.15×
West Virginia1,2440.98×
New Mexico1,1650.85×
New Hampshire9770.9×
Maine9420.96×
Montana9021.19×
Hawaii8630.73×
North Dakota6691.19×
Rhode Island6600.76×
South Dakota6361×
Delaware6120.81×
Alaska5911.01×
Washington, District of Columbia5490.67×
Wyoming4311.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for License to Wed audience
BrandAffinityCategory
Porco Rosso258.69×Movies & TV
Ally McBeal165.61×Movies & TV
Catherine Deneuve176.29×Fashion & Accessoires
Sister Act86.23×Movies & TV
A History of Violence80.44×Movies & TV
Jim Morrison22.64×Music & Radio
Planet Fitness4.22×Sports
Ponyo19.03×Movies & TV
Park Bo-gum19.03×Movies & TV
Mikaela Shiffrin14.94×Sports
Chicago Marathon12.72×Sports
Estonia19.03×Travel & Leisure
Gentleman23.41×Music & Radio
Better Call Saul9.14×Movies & TV
Gordon Ramsey9.03×Food & Beverages
Golf Channel3.66×Sports
Kia Sportage12.24×Cars & Mobility
The Doors13.39×Music & Radio
Clarinet5.21×Music & Radio
Cateye19.03×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by License to Wed audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.03
PatriotismCONSERVATISM1.47
Luxury OrientationPREMIUM1.22
Design AffinityPREMIUM1.11
Social Media UsageJOY1.1
Quality AwarenessPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for License to Wed
CountryShare
United States50.4%
Italy13.5%
United Kingdom5.4%

See License to Wed audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does License to Wed have in United States?

License to Wed has an estimated audience of 273,918 people in United States, concentrated in California and Texas.

What is the gender split and age of License to Wed fans?

56.1% of License to Wed fans are female, 43.9% are male, with an average age of 33.8 years.

Which brands do License to Wed fans like most?

License to Wed fans show strongest brand affinity for Porco Rosso (258.69×), Ally McBeal (165.61×), and Catherine Deneuve (176.29×) over the country average.

Where do License to Wed fans live in United States?

License to Wed fans in United States are most concentrated in California (reach 26,678), Texas (reach 23,907), and Florida (reach 15,206). These three regions account for the largest share of the active audience.

What other brands do License to Wed fans also like?

Beyond License to Wed itself, the audience over-indexes on Ally McBeal (165.61×), Catherine Deneuve (176.29×), Sister Act (86.23×), and A History of Violence (80.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for License to Wed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.