Lightning Audience in United States

Lightning logo

Lightning has an estimated audience of 1,610,628 people in United States. 53.3% are female, 46.7% are male, average age 38.8. Top regions: Florida, California, Texas. Top brand affinities: Nationality, Elsword, Natural rubber, Bank account, Jingoism.

The average Lightning fan in United States is 38.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Nationality, Elsword, Natural rubber, with strongest over-indexing on Nationality (3.29× the country average). Demographically, the Lightning audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Lightning fans

Demographic split for Lightning audience in United States
MetricValue
Female53.3%
Male46.7%
Average age38.8
Estimated audience size1,610,628

Audience persona

The typical Lightning fan in United States is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Lightning in United States
RegionReachAffinity
Florida332,5113.05×
California155,4530.88×
Texas136,3730.98×
New York83,4080.93×
Georgia51,9561.05×
Pennsylvania49,7420.92×
Illinois47,8390.89×
North Carolina47,7860.99×
Ohio44,0330.89×
Virginia40,6891.04×
Michigan39,0070.93×
Arizona38,2431.16×
New Jersey36,5530.89×
Washington35,8221.11×
Tennessee31,7530.98×
Massachusetts30,6080.96×
Colorado29,0301.14×
Indiana28,0590.95×
Missouri26,3251.01×
Alabama24,8501.1×
Maryland24,7280.89×
Wisconsin22,5390.93×
Minnesota22,0840.96×
Oklahoma21,6801.21×
South Carolina21,5310.89×
Oregon19,7581.07×
Louisiana18,9610.91×
Kentucky18,6140.92×
Utah17,2341.19×
Connecticut14,1180.87×
Nevada13,4360.86×
Kansas13,1431.04×
Arkansas12,7580.96×
Iowa12,4340.94×
Mississippi10,9100.82×
New Mexico8,4671.05×
Idaho8,1251.01×
Nebraska7,2170.89×
West Virginia6,7010.89×
New Hampshire5,8760.93×
Hawaii5,6340.81×
Maine5,4870.95×
Montana4,3950.98×
Rhode Island4,3170.84×
Washington, District of Columbia4,0510.84×
Delaware3,4290.77×
North Dakota3,3871.02×
South Dakota3,2710.88×
Alaska3,1410.91×
Vermont2,5990.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lightning audience
BrandAffinityCategory
Nationality3.29×Politics & Society
Elsword19.29×Games
Natural rubber2.11×Cars & Mobility
Bank account2.47×Business & Career
Jingoism1.52×Politics & Society
Hypertext2.85×Technology & Electronics
N1 road (South Africa)1.85×Travel & Leisure
Acoustic music1.94×Music & Radio
Buying and Selling Real Estate3.04×Home & Garden
Notre Dame Fighting Irish football1.92×Sports
JTV (Indonesia)1.87×
Winemaking1.5×Food & Beverages
CAC 401.58×Business & Career
James Madison University3.71×Business & Career
Cachorro1.52×Pets & Animals
Jack Skellington1.96×Movies & TV
Hebe1.77×Home & Garden
Penn & Teller2.27×Movies & TV
Dental hygienist1.82×Health
Naomi Scott1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lightning audience
TraitClusterScore
Early Adopter MentalityPOWER1.58
Sports ActivityPOWER1.45
DIY MentalityTHRILL1.42
Need for SecurityCONSERVATISM1.33
Risk AppetiteTHRILL1.32
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Lightning
CountryShare
United States17.4%
Vietnam11.8%
Mexico9.3%

See Lightning audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Lightning have in United States?

Lightning has an estimated audience of 1,610,628 people in United States, concentrated in Florida and California.

What is the gender split and age of Lightning fans?

53.3% of Lightning fans are female, 46.7% are male, with an average age of 38.8 years.

Which brands do Lightning fans like most?

Lightning fans show strongest brand affinity for Nationality (3.29×), Elsword (19.29×), and Natural rubber (2.11×) over the country average.

Where do Lightning fans live in United States?

Lightning fans in United States are most concentrated in Florida (reach 332,511), California (reach 155,453), and Texas (reach 136,373). These three regions account for the largest share of the active audience.

What other brands do Lightning fans also like?

Beyond Lightning itself, the audience over-indexes on Elsword (19.29×), Natural rubber (2.11×), Bank account (2.47×), and Jingoism (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.