Lincoln Journal Star Audience in United States

Lincoln Journal Star logo

Lincoln Journal Star has an estimated audience of 537,141 people in United States. 56.8% are female, 43.2% are male, average age 39.9. Top regions: Nebraska, Iowa, Illinois. Top brand affinities: Ulysses S. Grant, Product design, Stamp collecting, UK garage, Fairy godmother.

The average Lincoln Journal Star fan in United States is 39.9 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Iowa, Illinois. Top brand affinities include Ulysses S. Grant, Product design, Stamp collecting, with strongest over-indexing on Ulysses S. Grant (17.42× the country average). Demographically, the Lincoln Journal Star audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Lincoln Journal Star fans

Demographic split for Lincoln Journal Star audience in United States
MetricValue
Female56.8%
Male43.2%
Average age39.9
Estimated audience size537,141

Audience persona

The typical Lincoln Journal Star fan in United States is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Ulysses S. Grant.

Top regions in United States

Top regions ranked by reach for Lincoln Journal Star in United States
RegionReachAffinity
Nebraska123,23345.75×
Iowa3,9140.88×
Illinois3,3440.19×
Arizona2,7270.25×
Kansas2,4460.58×
Colorado2,2890.27×
Missouri1,7480.2×
California1,5910.03×
Texas1,5450.03×
Florida1,2420.03×
Minnesota9030.12×
Washington7290.07×
Wisconsin6620.08×
South Dakota6170.5×
Virginia6090.05×
Louisiana5690.08×
Oklahoma4380.07×
Georgia4040.02×
New York3990.01×
Tennessee3840.04×
Wyoming3810.48×
Arkansas3360.08×
Alabama3310.04×
Ohio3290.02×
Oregon3090.05×
North Carolina3070.02×
Indiana2910.03×
New Mexico2770.1×
Michigan2660.02×
Washington, District of Columbia2260.14×
Nevada2180.04×
West Virginia2110.08×
Pennsylvania1810.01×
North Dakota1680.15×
Montana1640.11×
South Carolina1550.02×
Maryland1520.02×
Utah1480.03×
Massachusetts1210.01×
New Jersey1020.01×
Idaho960.04×
Kentucky850.01×
Maine790.04×
Mississippi750.02×
Hawaii740.03×
Connecticut680.01×
Alaska670.06×
Rhode Island430.03×
New Hampshire250.01×
Vermont230.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lincoln Journal Star audience
BrandAffinityCategory
Ulysses S. Grant17.42×Politics & Society
Product design4.23×Business & Career
Stamp collecting5.72×Home & Garden
UK garage5.18×Music & Radio
Fairy godmother5.88×Literature
Elsword12.24×Games
Historic site2.79×Arts & Culture
Zoo Tycoon (series)12.24×Games
JDSU1.75×Business & Career
Goop2.97×Internet & Social Media
Governor of Michigan4.09×Politics & Society
Pro-Ject2.21×Music & Radio
Home staging2.55×Home & Garden
Sailor2.28×Travel & Leisure
Isometric exercise3.95×Sports
Hipster4.21×Politics & Society
Laneige2.38×Beauty & Wellness
Noodle (Gorillaz)1.54×Music & Radio
Mathcore3.23×Music & Radio
Suikoden IV12.24×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lincoln Journal Star audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
Urban LifestyleOPEN1.29
Luxury OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.19
Risk AppetiteTHRILL1.1
IndulgenceJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Lincoln Journal Star
CountryShare
United States97.9%
China0.6%
India0.1%

See Lincoln Journal Star audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Lincoln Journal Star have in United States?

Lincoln Journal Star has an estimated audience of 537,141 people in United States, concentrated in Nebraska and Iowa.

What is the gender split and age of Lincoln Journal Star fans?

56.8% of Lincoln Journal Star fans are female, 43.2% are male, with an average age of 39.9 years.

Which brands do Lincoln Journal Star fans like most?

Lincoln Journal Star fans show strongest brand affinity for Ulysses S. Grant (17.42×), Product design (4.23×), and Stamp collecting (5.72×) over the country average.

Where do Lincoln Journal Star fans live in United States?

Lincoln Journal Star fans in United States are most concentrated in Nebraska (reach 123,233), Iowa (reach 3,914), and Illinois (reach 3,344). These three regions account for the largest share of the active audience.

What other brands do Lincoln Journal Star fans also like?

Beyond Lincoln Journal Star itself, the audience over-indexes on Product design (4.23×), Stamp collecting (5.72×), UK garage (5.18×), and Fairy godmother (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln Journal Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.