Little Big Town Audience in United States

Little Big Town logo

Little Big Town has an estimated audience of 871,765 people in United States. 61.9% are female, 38.1% are male, average age 42.8. Top regions: Texas, Florida, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Little Big Town fan in United States is 42.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Little Big Town audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Little Big Town fans

Demographic split for Little Big Town audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.8
Estimated audience size871,765

Audience persona

The typical Little Big Town fan in United States is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Little Big Town in United States
RegionReachAffinity
Texas55,1330.74×
Florida44,1730.75×
California41,5420.43×
North Carolina33,9961.3×
Ohio33,8581.26×
Tennessee32,2731.85×
New York30,6400.63×
Pennsylvania29,2211×
Illinois27,7800.96×
Michigan27,7551.22×
Georgia24,2700.9×
Indiana21,5531.35×
Missouri21,1211.5×
Wisconsin19,9911.52×
Minnesota19,1501.53×
South Carolina18,4921.41×
Virginia16,2910.77×
Alabama15,6571.29×
Oklahoma14,8671.54×
Iowa14,3081.99×
New Jersey14,1590.64×
Kentucky13,8981.27×
Massachusetts12,4990.73×
Arizona11,3730.64×
Washington11,0640.63×
Louisiana9,8660.88×
Colorado9,7680.71×
Mississippi9,3211.3×
Kansas9,0021.31×
Arkansas8,9901.25×
Maryland8,5500.57×
Oregon6,5340.65×
Utah6,4560.83×
Connecticut5,4250.62×
Nevada5,2110.62×
Nebraska5,0781.16×
West Virginia4,9751.23×
South Dakota4,4052.19×
Idaho4,1050.94×
Maine3,0360.97×
New Hampshire2,9050.85×
New Mexico2,7120.62×
North Dakota2,4171.35×
Montana2,3660.98×
Rhode Island2,1440.77×
Delaware1,8390.76×
Hawaii1,3220.35×
Vermont1,0640.7×
Wyoming1,0280.8×
Alaska8530.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Big Town audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage19.5×Cars & Mobility
Kacey Musgraves17.17×Music & Radio
Darius Rucker18.73×Music & Radio
Lady Antebellum29.18×Music & Radio
Kelsea Ballerini13.2×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Keith Urban9.2×Music & Radio
Chris Stapleton10.04×Music & Radio
Scooby-Doo3.53×Movies & TV
Miranda Lambert9.99×Music & Radio
Willie Nelson6.4×Music & Radio
Fox News Channel1.72×Movies & TV
Alan Jackson8.19×Music & Radio
Hobby Lobby2.14×Home & Garden
LeAnn Rimes8.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Big Town audience
TraitClusterScore
Community OrientationOPEN1.32
ExtroversionTHRILL1.24
TraditionCONSERVATISM1.21
Price SensitivityPREMIUM1.17
PatriotismCONSERVATISM1.16
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Little Big Town
CountryShare
United States86.4%
Canada5.5%
United Kingdom2.8%

See Little Big Town audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Little Big Town have in United States?

Little Big Town has an estimated audience of 871,765 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Little Big Town fans?

61.9% of Little Big Town fans are female, 38.1% are male, with an average age of 42.8 years.

Which brands do Little Big Town fans like most?

Little Big Town fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Little Big Town fans live in United States?

Little Big Town fans in United States are most concentrated in Texas (reach 55,133), Florida (reach 44,173), and California (reach 41,542). These three regions account for the largest share of the active audience.

What other brands do Little Big Town fans also like?

Beyond Little Big Town itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Big Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.