Rascasse Audience Intelligence

Little Big Town Audience in United States

A data profile of the people who buy, follow and care about Little Big Town in United States — modelled from more than twelve digital signal sources. Little Big Town has an estimated audience of 865,813 people in United States.

#86among Country music in United States#5941among Person in United States#3446in Music & Radio

The average Little Big Town fan in United States is 42.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Kacey Musgraves, Lady Antebellum, Darius Rucker, with strongest over-indexing on Kacey Musgraves (15.93× the country average).

Demographically, the Little Big Town audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Big Town fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Kacey Musgraves.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Big Town profile in United States.

Audience size
866K
in United States
Gender
61.9%♀
38.1% male
Age
42.8
average years
Country rank
#26049
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Big Town fans

61.9% are female, 38.1% are male, average age 42.8.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Little Big Town audience in United States
MetricValue
Female61.9%
Male38.1%
Average age42.8
Estimated audience size865,813
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Little Big Town audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4926%
50+29%
Fig. 04

Worldwide distribution

86.0%

of the worldwide Little Big Town audience comes from United States.

Worldwide audience distribution share by country for Little Big Town
CountryShare
United States86.0%
Canada5.5%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Big Town audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Big Town fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~4K1.93×
02Tennessee~30K1.86×
03Iowa~10K1.79×
04Missouri~20K1.52×
05Oklahoma~10K1.50×
06Wisconsin~20K1.49×
07Arkansas~10K1.43×
08Alabama~20K1.38×
09Nebraska~6K1.38×
10Minnesota~20K1.36×
11Indiana~20K1.32×
12North Dakota~2K1.32×
13South Carolina~20K1.31×
14Kentucky~10K1.28×
15West Virginia~5K1.25×
16Mississippi~9K1.24×
17New Hampshire~4K1.23×
18Kansas~8K1.21×
19Michigan~30K1.17×
20Ohio~30K1.16×
21North Carolina~30K1.16×
22Montana~2K1.02×
23Maine~3K1.00×
24Idaho~4K0.95×
25Colorado~10K0.93×
26Pennsylvania~30K0.92×
27Louisiana~10K0.91×
28Georgia~20K0.88×
29Illinois~30K0.87×
30Connecticut~8K0.87×
31Delaware~2K0.87×
32Utah~7K0.84×
33Vermont~1K0.82×
34Rhode Island~2K0.78×
35Virginia~20K0.75×
36Florida~40K0.74×
37New Mexico~3K0.70×
38Texas~50K0.69×
39Massachusetts~10K0.69×
40Oregon~7K0.68×
41Alaska~1K0.68×
42New York~30K0.65×
43New Jersey~10K0.65×
44Arizona~10K0.64×
45Washington~10K0.63×
46Nevada~5K0.62×
47Maryland~9K0.60×
48Hawaii~2K0.52×
49Washington, District of Columbia~1K0.49×
50California~40K0.44×
Fig. 06

Affinity by region

Affinity by region — Little Big Town, United States
0.44×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Big Town audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Big Town audience
#·InterestCategoryAffinity×
01Lady AntebellumMusic & Radio29.21×
02Darius RuckerMusic & Radio17.03×
03Carly PearceMusic & Radio16.36×
04Kacey MusgravesMusic & Radio15.93×
05Kane BrownMusic & Radio11.65×
06Kelsea BalleriniMusic & Radio10.83×
07Shania TwainMusic & Radio10.36×
08LeAnn RimesMusic & Radio9.65×
09Toby KeithMusic & Radio9.28×
10Keith UrbanMusic & Radio8.78×
11Grand Ole OpryMusic & Radio8.66×
12Chris StapletonMusic & Radio8.65×
13Miranda LambertMusic & Radio8.47×
14Tim McGrawMusic & Radio8.25×
15Carrie UnderwoodMusic & Radio7.21×
16Alan JacksonMusic & Radio6.84×
17Reba McEntireMusic & Radio6.42×
18Willie NelsonMusic & Radio5.81×
19Brittany SnowMovies & TV4.44×
20CitibankBusiness & Career3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Big Town audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Big Town audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Community OrientationOPEN1.65×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Big Town audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Big Town have in United States?

Little Big Town has an estimated audience of 865,813 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Little Big Town fans?

61.9% of Little Big Town fans are female, 38.1% are male, with an average age of 42.8 years.

03

Which brands do Little Big Town fans like most?

Little Big Town fans show strongest brand affinity for Kacey Musgraves (15.93×), Lady Antebellum (29.21×), and Darius Rucker (17.03×) over the country average.

04

Where do Little Big Town fans live in United States?

Little Big Town fans in United States are most concentrated in Texas (reach ~50K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Little Big Town fans also like?

Beyond Little Big Town itself, the audience over-indexes on Lady Antebellum (29.21×), Darius Rucker (17.03×), Shania Twain (10.36×), and Keith Urban (8.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Little Big Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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