A data profile of the people who buy, follow and care about Little Walter in United States — modelled from more than twelve digital signal sources. Little Walter has an estimated audience of 310,112 people in United States.
The average Little Walter fan in United States is 54.0 years old, more male, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, Texas, California.
Top brand affinities include Bob Dylan, Bruce Springsteen, Donald Trump, with strongest over-indexing on Bob Dylan (13.69× the country average).
Demographically, the Little Walter audience skews more male with an average age of 54.0, and over-indexes on personality traits such as Career Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Little Walter fan in United States is more male, around 54.0 years old, with strong Career Orientation tendencies and a notable affinity for Bob Dylan.
The key figures that characterise the Little Walter profile in United States.
28.6% are female, 71.4% are male, average age 54.0.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 54.0 |
| Estimated audience size | 310,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 4% | |
| 30-39 | 6% | |
| 40-49 | 24% | |
| 50+ | 65% |
Where the Little Walter audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~100K | 11.67× | |
| 02 | Mississippi | ~7K | 2.77× | |
| 03 | Louisiana | ~8K | 2.21× | |
| 04 | Delaware | ~2K | 1.91× | |
| 05 | New Jersey | ~10K | 1.67× | |
| 06 | Georgia | ~10K | 1.59× | |
| 07 | Alabama | ~6K | 1.36× | |
| 08 | Arkansas | ~3K | 1.23× | |
| 09 | South Carolina | ~5K | 1.19× | |
| 10 | Tennessee | ~7K | 1.16× | |
| 11 | Washington, District of Columbia | ~1K | 1.15× | |
| 12 | Maryland | ~6K | 1.14× | |
| 13 | North Carolina | ~10K | 1.07× | |
| 14 | Illinois | ~10K | 1.01× | |
| 15 | Virginia | ~7K | 0.94× | |
| 16 | Missouri | ~4K | 0.91× | |
| 17 | Michigan | ~7K | 0.88× | |
| 18 | Texas | ~20K | 0.87× | |
| 19 | Alaska | <1K | 0.87× | |
| 20 | West Virginia | ~1K | 0.86× | |
| 21 | Vermont | <1K | 0.86× | |
| 22 | South Dakota | <1K | 0.85× | |
| 23 | North Dakota | <1K | 0.85× | |
| 24 | Oklahoma | ~3K | 0.83× | |
| 25 | Montana | <1K | 0.83× | |
| 26 | Indiana | ~4K | 0.80× | |
| 27 | Utah | ~2K | 0.79× | |
| 28 | Rhode Island | <1K | 0.79× | |
| 29 | Ohio | ~7K | 0.77× | |
| 30 | Idaho | ~1K | 0.77× | |
| 31 | New Mexico | ~1K | 0.77× | |
| 32 | Hawaii | <1K | 0.77× | |
| 33 | New Hampshire | <1K | 0.77× | |
| 34 | Maine | <1K | 0.77× | |
| 35 | Wisconsin | ~3K | 0.75× | |
| 36 | Kentucky | ~3K | 0.74× | |
| 37 | Nevada | ~2K | 0.74× | |
| 38 | Kansas | ~2K | 0.73× | |
| 39 | Nebraska | ~1K | 0.72× | |
| 40 | Connecticut | ~2K | 0.67× | |
| 41 | Iowa | ~2K | 0.66× | |
| 42 | New York | ~10K | 0.62× | |
| 43 | Florida | ~10K | 0.58× | |
| 44 | Washington | ~3K | 0.58× | |
| 45 | Oregon | ~2K | 0.58× | |
| 46 | Massachusetts | ~3K | 0.57× | |
| 47 | Arizona | ~3K | 0.55× | |
| 48 | Minnesota | ~2K | 0.55× | |
| 49 | Colorado | ~3K | 0.54× | |
| 50 | California | ~20K | 0.53× |
The strongest cross-interests of the Little Walter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 13.69× | ||
| 02 | Bruce Springsteen | Music & Radio | 8.31× | ||
| 03 | Led Zeppelin | Music & Radio | 6.83× | ||
| 04 | Cider | Food & Beverages | 3.46× | ||
| 05 | Hard rock | Music & Radio | 2.68× | ||
| 06 | Pub | Food & Beverages | 2.45× | ||
| 07 | Rail transport | Travel & Leisure | 2.40× | ||
| 08 | Steakhouse | Food & Beverages | 2.32× | ||
| 09 | Whisky | Food & Beverages | 2.12× | ||
| 10 | Country music | Music & Radio | 1.82× | ||
| 11 | Nonprofit organization | Politics & Society | 1.71× | ||
| 12 | Cloud computing | Technology & Electronics | 1.70× | ||
| 13 | Tradition | Politics & Society | 1.59× | ||
| 14 | Barbecue | Food & Beverages | 1.56× | ||
| 15 | Grilling | Food & Beverages | 1.56× | ||
| 16 | Wine | Food & Beverages | 1.54× | ||
| 17 | EBay | Shopping | 1.52× | ||
| 18 | Beer | Food & Beverages | 1.52× | ||
| 19 | Donald Trump | Politics & Society | 1.51× | ||
| 20 | Religion | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.76× | |
| Tradition | CONSERVATISM | 1.59× | |
| Spirituality | BALANCE | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.34× | |
| Risk Appetite | THRILL | 0.39× | |
| DIY Mentality | THRILL | 0.45× |
Little Walter has an estimated audience of 310,112 people in United States, concentrated in Pennsylvania and Texas.
28.6% of Little Walter fans are female, 71.4% are male, with an average age of 54.0 years.
Little Walter fans show strongest brand affinity for Bob Dylan (13.69×), Bruce Springsteen (8.31×), and Donald Trump (1.51×) over the country average.
Little Walter fans in United States are most concentrated in Pennsylvania (reach ~100K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Little Walter itself, the audience over-indexes on Bruce Springsteen (8.31×), Donald Trump (1.51×), Country music (1.82×), and Hard rock (2.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Little Walter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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