Local history Audience in United States
Local history has an estimated audience of 1,097,051 people in United States. 54.0% are female, 46.0% are male, average age 48.9. Top regions: California, New York, Texas. Top brand affinities: Israel, Wok, Goop, headspace, Hibachi.
The average Local history fan in United States is 48.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Israel, Wok, Goop, with strongest over-indexing on Israel (5.44× the country average). Demographically, the Local history audience skews balanced with an average age of 48.9, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Type: Topic
Demographics of Local history fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 48.9 |
| Estimated audience size | 1,097,051 |
Audience persona
The typical Local history fan in United States is balanced, around 48.9 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,525 | 0.28× |
| New York | 28,288 | 0.46× |
| Texas | 24,926 | 0.26× |
| Michigan | 19,677 | 0.69× |
| Pennsylvania | 19,461 | 0.53× |
| Illinois | 16,949 | 0.46× |
| Florida | 15,954 | 0.21× |
| Ohio | 14,641 | 0.43× |
| Alabama | 12,867 | 0.84× |
| Mississippi | 12,437 | 1.38× |
| North Carolina | 11,761 | 0.36× |
| Louisiana | 11,058 | 0.78× |
| Arkansas | 11,049 | 1.22× |
| Oklahoma | 10,805 | 0.89× |
| Virginia | 10,678 | 0.4× |
| Kentucky | 10,634 | 0.77× |
| West Virginia | 10,267 | 2.01× |
| Tennessee | 9,806 | 0.45× |
| South Carolina | 9,736 | 0.59× |
| Nevada | 9,583 | 0.9× |
| Indiana | 9,486 | 0.47× |
| Kansas | 9,484 | 1.1× |
| Idaho | 9,481 | 1.72× |
| Missouri | 9,187 | 0.52× |
| Arizona | 9,139 | 0.41× |
| Minnesota | 9,067 | 0.58× |
| Hawaii | 9,057 | 1.92× |
| Iowa | 9,003 | 1× |
| Montana | 8,932 | 2.93× |
| Georgia | 8,749 | 0.26× |
| Wisconsin | 8,699 | 0.53× |
| New Hampshire | 8,460 | 1.96× |
| Massachusetts | 8,333 | 0.39× |
| Nebraska | 8,284 | 1.51× |
| Connecticut | 8,271 | 0.75× |
| New Mexico | 8,241 | 1.5× |
| Rhode Island | 8,169 | 2.34× |
| Maine | 8,164 | 2.08× |
| Oregon | 8,109 | 0.64× |
| Utah | 8,061 | 0.82× |
| Vermont | 8,035 | 4.17× |
| Maryland | 7,969 | 0.42× |
| New Jersey | 7,949 | 0.28× |
| Washington | 7,509 | 0.34× |
| Colorado | 7,488 | 0.43× |
| Delaware | 7,316 | 2.42× |
| Washington, District of Columbia | 5,282 | 1.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.44× | Travel & Leisure |
| Wok | 10.98× | Food & Beverages |
| Goop | 7.95× | Internet & Social Media |
| headspace | 13.52× | Health |
| Hibachi | 11.16× | Food & Beverages |
| Google Home | 8.8× | Technology & Electronics |
| Dog breed | 1.54× | Pets & Animals |
| Governor of Michigan | 9.62× | Politics & Society |
| Cherish (group) | 13.93× | Music & Radio |
| Queens College, City University of New York | 9.29× | Business & Career |
| Vocal harmony | 5.67× | Music & Radio |
| Product design | 2.27× | Business & Career |
| Jeep Wagoneer | 6.48× | Cars & Mobility |
| Grace Slick | 9.59× | Music & Radio |
| Kikar HaShabbat | 16.03× | News |
| Cryptic crossword | 14.95× | Technology & Electronics |
| Ira Glass | 16.56× | Music & Radio |
| Grinch | 3.8× | Movies & TV |
| Fairy godmother | 6.99× | Literature |
| Goma | 16.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.38 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Community Orientation | OPEN | 2.07 |
| Patriotism | CONSERVATISM | 1.99 |
| Tradition | CONSERVATISM | 1.58 |
| Pet Ownership | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| United Kingdom | 17.7% |
| Germany | 7.0% |
See Local history audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Local history have in United States?
Local history has an estimated audience of 1,097,051 people in United States, concentrated in California and New York.
What is the gender split and age of Local history fans?
54.0% of Local history fans are female, 46.0% are male, with an average age of 48.9 years.
Which brands do Local history fans like most?
Local history fans show strongest brand affinity for Israel (5.44×), Wok (10.98×), and Goop (7.95×) over the country average.
Where do Local history fans live in United States?
Local history fans in United States are most concentrated in California (reach 33,525), New York (reach 28,288), and Texas (reach 24,926). These three regions account for the largest share of the active audience.
What other brands do Local history fans also like?
Beyond Local history itself, the audience over-indexes on Wok (10.98×), Goop (7.95×), headspace (13.52×), and Hibachi (11.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Local history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.