Lockup Audience in United States
Lockup has an estimated audience of 342,490 people in United States. 84.9% are female, 15.1% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Litter box, Saving, IS (Infinite Stratos), Mortgage insurance.
The average Lockup fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Litter box, Saving, with strongest over-indexing on Whataburger (1.65× the country average). Demographically, the Lockup audience skews more female with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Lockup fans
| Metric | Value |
|---|---|
| Female | 84.9% |
| Male | 15.1% |
| Average age | 34.3 |
| Estimated audience size | 342,490 |
Audience persona
The typical Lockup fan in United States is more female, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Whataburger.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,277 | 1.07× |
| Texas | 32,303 | 1.1× |
| Florida | 21,611 | 0.93× |
| New York | 20,155 | 1.05× |
| Illinois | 11,946 | 1.05× |
| Ohio | 11,914 | 1.13× |
| North Carolina | 11,735 | 1.14× |
| Pennsylvania | 11,351 | 0.98× |
| Indiana | 10,922 | 1.75× |
| Georgia | 10,017 | 0.95× |
| Michigan | 9,265 | 1.03× |
| New Jersey | 8,794 | 1.01× |
| Virginia | 8,291 | 0.99× |
| Tennessee | 6,990 | 1.02× |
| Arizona | 6,619 | 0.95× |
| Massachusetts | 6,078 | 0.9× |
| Washington | 5,849 | 0.85× |
| Nebraska | 5,758 | 3.35× |
| Maryland | 5,384 | 0.91× |
| Missouri | 5,274 | 0.96× |
| Kentucky | 4,870 | 1.13× |
| South Carolina | 4,867 | 0.94× |
| Alabama | 4,797 | 1× |
| Louisiana | 4,547 | 1.03× |
| Wisconsin | 4,419 | 0.86× |
| Colorado | 4,359 | 0.81× |
| Oklahoma | 4,077 | 1.07× |
| Minnesota | 4,011 | 0.82× |
| Connecticut | 3,668 | 1.07× |
| Arkansas | 3,367 | 1.19× |
| Nevada | 3,325 | 1× |
| Oregon | 3,165 | 0.81× |
| Mississippi | 3,109 | 1.1× |
| Iowa | 2,991 | 1.06× |
| Kansas | 2,921 | 1.08× |
| Utah | 2,145 | 0.7× |
| New Mexico | 1,860 | 1.08× |
| West Virginia | 1,805 | 1.13× |
| Idaho | 1,284 | 0.75× |
| New Hampshire | 1,091 | 0.81× |
| Rhode Island | 1,041 | 0.95× |
| Hawaii | 1,037 | 0.7× |
| Maine | 961 | 0.78× |
| Washington, District of Columbia | 818 | 0.79× |
| Delaware | 708 | 0.75× |
| North Dakota | 678 | 0.96× |
| South Dakota | 640 | 0.81× |
| Montana | 576 | 0.61× |
| Alaska | 512 | 0.7× |
| Vermont | 376 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whataburger | 1.65× | Food & Beverages |
| Litter box | 1.95× | Pets & Animals |
| Saving | 2.53× | Business & Career |
| IS (Infinite Stratos) | 1.92× | Literature |
| Mortgage insurance | 1.58× | Business & Career |
| Fox & Friends | 1.64× | Movies & TV |
| Picnic | 2.15× | Kids & Family |
| Commercial mortgage | 1.77× | Business & Career |
| Leprechaun | 2.44× | Literature |
| Ellen Burstyn | 1.98× | Movies & TV |
| Brittney Griner | 1.69× | Sports |
| Overtone | 1.94× | Beauty & Wellness |
| Waterford | 1.76× | Travel & Leisure |
| Buenavista (Madrid) | 1.53× | Travel & Leisure |
| Jorja Fox | 2.58× | Movies & TV |
| E-box | 2× | Health |
| E-box | 1.88× | Health |
| Falafel | 1.52× | Food & Beverages |
| John Frusciante | 1.8× | Music & Radio |
| Assassin's Creed: Brotherhood | 1.6× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.52 |
| Indulgence | JOY | 1.34 |
| Extroversion | THRILL | 1.29 |
| Price Sensitivity | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.21 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 31.9% |
| United States | 30.9% |
| Germany | 8.2% |
See Lockup audiences in other countries
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Frequently asked questions
How many fans does Lockup have in United States?
Lockup has an estimated audience of 342,490 people in United States, concentrated in California and Texas.
What is the gender split and age of Lockup fans?
84.9% of Lockup fans are female, 15.1% are male, with an average age of 34.3 years.
Which brands do Lockup fans like most?
Lockup fans show strongest brand affinity for Whataburger (1.65×), Litter box (1.95×), and Saving (2.53×) over the country average.
Where do Lockup fans live in United States?
Lockup fans in United States are most concentrated in California (reach 40,277), Texas (reach 32,303), and Florida (reach 21,611). These three regions account for the largest share of the active audience.
What other brands do Lockup fans also like?
Beyond Lockup itself, the audience over-indexes on Litter box (1.95×), Saving (2.53×), IS (Infinite Stratos) (1.92×), and Mortgage insurance (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lockup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.