Love Hurts Audience in United States

Love Hurts logo

Love Hurts has an estimated audience of 996,488 people in United States. 83.3% are female, 16.7% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Combat sport, Racing, 3D printing, Pillow.

The average Love Hurts fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Combat sport, Racing, with strongest over-indexing on Whataburger (2.28× the country average). Demographically, the Love Hurts audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Love Hurts fans

Demographic split for Love Hurts audience in United States
MetricValue
Female83.3%
Male16.7%
Average age32.9
Estimated audience size996,488

Audience persona

The typical Love Hurts fan in United States is more female, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Love Hurts in United States
RegionReachAffinity
California173,2401.58×
Texas112,1491.31×
Florida72,8341.08×
New York61,5411.11×
Pennsylvania43,9871.31×
Illinois37,3371.12×
Ohio33,1591.08×
North Carolina31,9281.06×
Georgia31,5541.03×
Washington28,8281.44×
Virginia28,3211.17×
Michigan27,6401.06×
New Jersey27,2331.07×
Tennessee20,7731.04×
Indiana20,0361.1×
Maryland19,0641.11×
Missouri18,9781.18×
Massachusetts18,5720.95×
Colorado18,0461.15×
Wisconsin15,9011.06×
Oregon14,1021.23×
Minnesota13,5640.95×
South Carolina13,5420.9×
Oklahoma13,2411.2×
Nevada13,0581.35×
Kentucky12,9171.03×
Utah12,1071.36×
Louisiana11,7680.92×
Connecticut9,3260.93×
Kansas9,0641.15×
Iowa8,3621.02×
Arkansas7,9200.96×
Mississippi7,1750.87×
Idaho6,3621.27×
New Mexico6,1291.23×
Nebraska5,0961.02×
Hawaii5,0551.18×
West Virginia4,0890.88×
Delaware3,1881.16×
New Hampshire3,0190.77×
Arizona2,9790.15×
Washington, District of Columbia2,8290.94×
Montana2,5930.94×
Rhode Island2,3460.74×
Alabama2,3430.17×
South Dakota2,0570.89×
North Dakota1,7440.85×
Vermont1,2950.74×
Wyoming1,2500.85×
Maine5220.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Love Hurts audience
BrandAffinityCategory
Whataburger2.28×Food & Beverages
Combat sport1.72×Sports
Racing2.78×Cars & Mobility
3D printing2.46×Technology & Electronics
Pillow1.64×Home & Garden
Saving1.62×Business & Career
Panama1.79×Travel & Leisure
ABC 7 Chicago1.77×Movies & TV
Mortgage insurance1.77×Business & Career
Ural Mountains5.23×Travel & Leisure
JTV (Indonesia)1.82×
Picnic2.29×Kids & Family
Enfamil2.09×Kids & Family
Temple Grandin2.08×Literature
Temple Grandin2.04×Literature
Commercial mortgage1.6×Business & Career
Tuscany1.7×Travel & Leisure
REO Speedwagon1.82×Music & Radio
Boracay2.13×Travel & Leisure
Gary Clark, Jr.2.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Love Hurts audience
TraitClusterScore
ExtroversionTHRILL2.08
TraditionCONSERVATISM1.69
IndividualismJOY1.62
Convenience OrientationPREMIUM1.49
Career OrientationPOWER1.47
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Love Hurts
CountryShare
United States54.4%
Canada17.3%
India4.8%

See Love Hurts audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Love Hurts have in United States?

Love Hurts has an estimated audience of 996,488 people in United States, concentrated in California and Texas.

What is the gender split and age of Love Hurts fans?

83.3% of Love Hurts fans are female, 16.7% are male, with an average age of 32.9 years.

Which brands do Love Hurts fans like most?

Love Hurts fans show strongest brand affinity for Whataburger (2.28×), Combat sport (1.72×), and Racing (2.78×) over the country average.

Where do Love Hurts fans live in United States?

Love Hurts fans in United States are most concentrated in California (reach 173,240), Texas (reach 112,149), and Florida (reach 72,834). These three regions account for the largest share of the active audience.

What other brands do Love Hurts fans also like?

Beyond Love Hurts itself, the audience over-indexes on Combat sport (1.72×), Racing (2.78×), 3D printing (2.46×), and Pillow (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Love Hurts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.