Lower Manhattan Audience in United States

Lower Manhattan logo

Lower Manhattan has an estimated audience of 1,338,834 people in United States. 50.4% are female, 49.6% are male, average age 42.3. Top regions: New York, New Jersey, California. Top brand affinities: Nationality, Minnesota, Home construction, Google Analytics, Spinal muscular atrophy.

The average Lower Manhattan fan in United States is 42.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Nationality, Minnesota, Home construction, with strongest over-indexing on Nationality (5.91× the country average). Demographically, the Lower Manhattan audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Lower Manhattan fans

Demographic split for Lower Manhattan audience in United States
MetricValue
Female50.4%
Male49.6%
Average age42.3
Estimated audience size1,338,834

Audience persona

The typical Lower Manhattan fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Lower Manhattan in United States
RegionReachAffinity
New York847,77711.33×
New Jersey174,8385.13×
California130,3710.89×
Texas76,4080.66×
Florida69,9870.77×
Pennsylvania49,0331.09×
Illinois39,2520.88×
Massachusetts36,9891.4×
Georgia31,3150.76×
Virginia31,2780.96×
North Carolina30,6860.76×
Ohio29,5330.72×
Michigan22,5990.65×
Connecticut22,5501.68×
Maryland22,5240.98×
Washington21,6010.8×
Tennessee16,4010.61×
Arizona15,8330.58×
Colorado14,6530.69×
Indiana14,0410.57×
Minnesota13,0640.68×
Missouri12,6000.58×
South Carolina11,6430.58×
Kentucky11,3830.68×
Wisconsin11,3480.56×
Louisiana10,6350.62×
Alabama9,8130.52×
Oregon9,7660.64×
Oklahoma8,1330.55×
Utah7,4830.62×
Nevada7,2810.56×
Kansas6,8210.65×
Washington, District of Columbia6,6701.66×
Iowa6,0230.55×
Arkansas4,9900.45×
Mississippi4,4720.41×
New Hampshire3,9620.75×
Rhode Island3,8940.91×
Maine3,6870.77×
Hawaii3,4840.61×
Delaware3,3040.89×
Nebraska3,1870.47×
New Mexico3,1010.46×
Idaho2,7750.41×
West Virginia2,7480.44×
Montana2,0170.54×
Vermont1,9490.83×
South Dakota1,3270.43×
North Dakota1,2200.44×
Alaska1,1140.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lower Manhattan audience
BrandAffinityCategory
Nationality5.91×Politics & Society
Minnesota2.95×Travel & Leisure
Home construction1.91×Home & Garden
Google Analytics3.22×Internet & Social Media
Spinal muscular atrophy5.74×Health
Justice1.71×Politics & Society
edureka20.59×Business & Career
Buying and Selling Real Estate4.35×Home & Garden
Penn & Teller4.53×Movies & TV
Mackenzie Foy3.9×Fashion & Accessoires
JTV (Indonesia)2.6×
Nurse education1.57×Kids & Family
San Pellegrino3.43×Food & Beverages
Sub Zero (Official)4.58×Literature
James Madison University5.45×Business & Career
Emigrate (band)3.86×Music & Radio
St Matthew Passion17.19×
Certified diabetes educator4.98×Business & Career
Dental hygienist2.48×Health
Magazine (band)2.28×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lower Manhattan audience
TraitClusterScore
PatriotismCONSERVATISM1.98
TravellingTHRILL1.94
Urban LifestyleOPEN1.85
Career OrientationPOWER1.83
Design AffinityPREMIUM1.75
IndulgenceJOY1.71

Worldwide distribution

Worldwide audience distribution share by country for Lower Manhattan
CountryShare
United States61.5%
Mexico6.1%
Spain5.1%

See Lower Manhattan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Lower Manhattan have in United States?

Lower Manhattan has an estimated audience of 1,338,834 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Lower Manhattan fans?

50.4% of Lower Manhattan fans are female, 49.6% are male, with an average age of 42.3 years.

Which brands do Lower Manhattan fans like most?

Lower Manhattan fans show strongest brand affinity for Nationality (5.91×), Minnesota (2.95×), and Home construction (1.91×) over the country average.

Where do Lower Manhattan fans live in United States?

Lower Manhattan fans in United States are most concentrated in New York (reach 847,777), New Jersey (reach 174,838), and California (reach 130,371). These three regions account for the largest share of the active audience.

What other brands do Lower Manhattan fans also like?

Beyond Lower Manhattan itself, the audience over-indexes on Minnesota (2.95×), Home construction (1.91×), Google Analytics (3.22×), and Spinal muscular atrophy (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lower Manhattan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.